A good friend of mine used to run one of Indiana’s premiere public relations firms. So naturally, when the news broke that state agencies had hired a national PR powerhouse (for $2,000,000!) to begin repairing the damage done to the state’s economy and reputation by those responsible for the RFRA debacle, I asked him for his thoughts.
As an Indiana PR professional, I will fix Indiana’s problem for free in three simple steps:
1. Pass a civil rights law that prohibits discrimination on the basis of sexual orientation and gender identity — along with sex, race, religion, etc.
2. Have an articulate Indiana spokesperson appear on “This Week” with George Stephanopoulos.
3. When George asks “A final question, a final yes-or-no question: Do you think it should be legal in the state of Indiana to discriminate against gays or lesbians?” answer: “No, George, it should not be legal and it is not legal in the state of Indiana.”
PR problem solved. No expense required.
In other words, our mothers were right: Actions speak louder than words. (People will judge you by your behavior.) Think before you speak. (You won’t get into these situations if you think about what you are about to say or do before you say or do it.) Treat others as you would like to be treated. (You won’t regret acting like a nice person instead of a jerk.)
After all, as Matt Tully noted in a column making much the same observations as my friend, there’s a limit to what spin alone can accomplish.