The Death Of Local News

A recent story in the Statehouse File began with an all-too-familiar report.

Two years ago, Indiana had 70 daily newspapers. Now there are fewer than 50, and over the last year, 13 paid circulation newspapers in the state closed their doors.

The story relayed the personal experience of editors and others at the papers that closed, and went on enumerate the consequences for local communities that have lost their newspapers–either entirely, or by “ghosting” in the wake of acquisitions by companies like Gannett (now part of the even more rapacious Gatehouse).

Citizens who have lost what we used to call “watchdog journalism” are significantly disadvantaged by not knowing what is going on in their communities. Studies show losses in community cohesion, voter turnout and civic participation. Taxpayers take a hit, too– a recent study, “Financing Dies in Darkness? The Impact of Newspaper Closures on Public Finance,” showed that newspaper closures were followed by higher costs of issuing bonds. (Presumably, bond purchasers anticipate a higher degree of risk when no one is watching the store.)

It isn’t just Indiana. The Guardian recently considered the threat to journalism’s future posed by the degree to which hedge funds are snapping up distressed properties.

As the pandemic recedes in the United States, few businesses may emerge so transformed as local and regional newspapers.

More than 70 local newsrooms have closed over the past 15 months, with hundreds of media jobs lost, as the already difficult financial conditions in the industry intensified during the crisis. By some estimates, a staggering 2,100 local newspapers, or one in four, have closed in the US since 2005.

But into the carnage a new breed of owner has emerged: one that has industry veterans and media observers deeply worried about the future of journalism in America and its ability to act as part of a functioning democracy.

According to a recent analysis, hedge funds or private equity firms now control half of US daily newspapers, including some of the largest newspaper groups in the country: Tribune, McClatchy and MediaNews Group.

Needless to say, these hedge funds have zero commitment to journalism. Their entire focus is on the bottom line and the return on their investments. Groups like Alden Capital have earned a reputation for ruthlessness by dramatically cutting editorial staff and selling off assets to boost profits.

As the editor of the Columbia Journalism Review has noted,

The debate we need to have is do we value these newspapers as an investment like a car dealership or a pawn shop, or do they have a different function in the community? I argue that they do, and they’re important to the way we function every day, but local communities need to buy into that idea.

If professional, verifiable news gathering is lost, a significant percentage of the American public will be left to the not-so-tender-mercies of the Breitbarts and their leftwing analogs.  Aside from bias, these outlets add to the increasing nationalization of news and politics–they aren’t replacing the local newspapers we’ve lost.

It will be interesting to see what happens in New Bedford, Massachusetts, where the  New York Times reports that– following the “ghosting” of the Standard Times, the local paper, employees decided to create an alternative. They created a digital paper, The New Bedford Light.

The Light, which has no print edition, is free to readers. It does not accept advertising, relying on donations, grants and sponsorships from local businesses. It plans deep community involvement, including media literacy workshops for residents who might become contributors.

It is largely following a playbook for digital nonprofit news sites prepared by the Institute for Nonprofit News, a group that guides start-ups and emphasizes editorial independence and financial transparency.

According to the Times, similar nonprofit news sites are appearing across the country. There are hundreds now online, and more than 50 have gone up in the last two years.

None, to the best of my knowledge, have emerged in Indiana.

For those of us who are determined to figure out what’s going on in our city and state, there are  reliable, specialized sources we can consult. What we don’t have, however, is a “one-stop” source that doesn’t just give us the news we are looking for, but the answers to  questions it wouldn’t occur to us to ask–and an explanation of why we should care.

What we also don’t have are substantial numbers of citizens who read the same headlines and stories, and as a result, occupy the same reality.

As we are seeing with the Big Lie, it’s one thing to argue about what a particular fact means; it’s another matter altogether to argue about a “fact” you’ve invented. The first argument strengthens democracy; the second one justifies democracy’s abandonment.

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The Crux Of The Problem

I was reading an article about Substack–the digital platform that has increasingly recruited media personnel to write newsletters for which recipients pay. (The only one I receive is the free version of Heather Cox Richardson’s.) The article considered Substack’s claim to be the “future of journalism.”

If that claim intrigues you, you should click through and read the whole article, which was interesting. But it was the very last sentence that grabbed me, because it is, in my opinion, the crux of the problem–“the problem” being America’s deep and growing polarization.

How do we create a shared sense of reality in a media landscape comprised mostly of individual writers and their loyal followers?

As regular readers of this blog know, for several years, I taught a university course in Media and Public Affairs, and I was fond of complaining that every time I taught that course, our constantly-morphing media environment required a new preparation.  It isn’t simply “a media landscape comprised of individual writers and their followers”–it is a dramatically fragmented media landscape that includes not just those individuals (with their individual and contending “takes” on the news of the day) but literally hundreds of media news sites focused upon different aspects of human activity, and doing so through a lens of different partisan and ideological commitments.

As I used to tell my students, this is truly uncharted territory. When printed-on-paper newspapers and three television networks served communities, residents of those communities at least occupied the same news environment. Good or bad, right or wrong, the local newspaper provided the only reporting most of us saw. Even if some people picked up the paper only to look for sports scores or wedding announcements or whatever, they had to browse past the same headlines that their friends and neighbors were seeing. 

People in a given city or town thus occupied the same general reality.

The same phenomenon played out on a national scale. Edward R. Murrow and his two counterparts delivered much the same information to a majority of Americans via the evening news on television, and a few “national” magazines and newspapers–notably the New York Times and the Washington Post–homogenized the national news.

Those days are long gone.

One of the books I urged my media and policy students to read was The Filter Bubble.It was an early analysis of the most challenging effect of the online media environment–our new ability to “shop” for news that feeds our preconceptions, and to construct a “bubble” within which we are comfortable. (As I used to tell my students, if you want to believe that the aliens really did land in Roswell, I can find you five internet sites offering pictures of the aliens…)

The angry souls who want to believe that the election was stolen and Donald Trump really won can find sites that reinforce that fantasy. People susceptible to conspiracy theories can  find “evidence” that Hillary Clinton is abusing and eating small children in the (non-existent) basement of a Washington, D.C. pizza parlor, or confirmation that those California wildfires were started by Jewish space lasers. Whatever the deficits of newspapers “back in the day”–and those deficits were very real–this sort of “reporting” was relegated to widely-scorned rags like the National Enquirer that graced supermarket checkout counters. (My favorite headline: Osama and Saddam’s Gay Wedding.)

When the digital counterparts of those scandal sheets are visually indistinguishable from credible sites, not to mention easily and privately accessed (your neighbor isn’t watching you purchase the Enquirer as you check out), is it any wonder that the very human trait of confirmation bias leads us to occupy different–and incommensurate–realities?

And if that’s where we are– if Americans currently reside in dramatically different realities– how will we ever be able to talk to each other?

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Meanwhile…

Local newspapers keep dying, and that is very, very bad for democracy.

Academic studies confirm some of our worst fears: for example, civic engagement declines when local newspapers disappear. Municipalities that have lost their newspapers pay higher interest rates when they issue bonds. (When no one is “watching the store,” purchasers of municipal bonds worry about the competence and honesty of the local government that is issuing them, and factor in that concern when setting interest rates.)

Recently, both the New York Times and the Guardian have reported on the demise of local papers. The Guardian reported on the loss of Youngstown, Ohio’s newspaper, The Vindicator.

It was in the late 1920s that the Ku Klux Klan regularly began gathering outside the home of William F Maag Jr in Youngstown. Maag owned the Vindicator newspaper, which unlike others in this once prosperous part of Ohio, had been willing to criticize the racist Klansmen.

Men on horseback, clad in white robes and hoods, would burn crosses and flaunt rifles and shotguns, in an attempt at intimidation. It didn’t work. The men of the Maag family would stand outside their home, themselves armed, refusing to be cowed, as the Vindicator continued to expose government officials who were part of the Klan.

That defiance set the tone for decades of investigative, combative reporting from the Vindicator. The daily newspaper relentlessly reported on the mafia, the government, big business and even its own advertisers.

But no more. Soon after celebrating 150 years since its first edition came news that was devastating to many in Youngstown and the wider Mahoning valley. The Vindicator was shutting down at the end of August. For good.

The closure leaves Youngstown as the largest city in the U.S. without a daily newspaper.

According to a study by the University of North Carolina, more than 2,000 US newspapers have closed since 2004, and at least 1,300 communities have completely lost news coverage in the past 15 years. The Pew Research Center reports that the number of working journalists in the U.S. declined 47% between 2008 and 2018.

The Times devoted a special Sunday section to the issue, centering its discussion on the “Dying Gasp of a Local Newspaper,” the weekly Warroad, Minnesota Pioneer.

This, then, was what the desert might look like: No hometown paper to print the obituaries from the Helgeson Funeral Home. No place to chronicle the exploits of the beloved high school hockey teams. No historical record for the little town museum, which had carefully kept the newspaper in boxes going back to 1897.

And what about the next government scandal, the next school funding crisis? Who would be there? Who would tell?

“Is there going to be somebody to hold their feet to the fire?” asked Tim Bjerk, 51, an in-house photographer at Marvin, the big window and door manufacturer that dominates the town.

The problem is wider than reports of newspaper closures suggest, because the death of journalism isn’t always heralded by a shuttered operation. In my city–Indianapolis–the surviving newspaper (we once had three!) was pretty mediocre even in its heyday. When Gannett purchased it, it went from mediocre to worthless. In an effort to wring every possible penny of profit out of the paper (for which Gannett had wildly overpaid), the company cut costs by firing most of the people who produced the content–the reporters. Coverage of city hall and the statehouse is now nearly non-existent–the paper is now a sorry compendium of nostalgic “looking back” features, coverage of new bars and restaurants and sports, with a very occasional investigative report. (When there is an investigative report, it is revisited ad nauseam for days on end.)

People who want to know what school boards are doing can go to Chalkbeat (if they know it exists); people who need to know what the legislature is doing (and who can afford it) can subscribe to one of the for-profit services issuing statehouse newsletters. The general public, however, is left uninformed–and unaware of what they are uninformed about.

A couple of years ago, the textbook I used in my Media and Public Policy class was titled Will the Last Reporter Please Turn Out the Lights?

Americans can still access information about Washington and the world. Information about their local and state governments is another matter entirely. The conduct of state and local government has an immediate and significant effect on citizens– think taxation, policing, education, infrastructure and its maintenance, and the myriad rules that constrain the conduct of our daily lives. Without easily available, objective reporting on the conduct of our elected and appointed officials, they are unaccountable.

At election time, voters are supposed to cast informed ballots. Without local journalism, how can we be informed?

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The Nationalization Of Politics

Over at FiveThirtyEight.com, Dan Hopkins makes one of those observations that seems so obvious once you’ve read it…

Hopkins addresses one of the troubling features of today’s political reality: the nationalization of our politics. As he notes, the actions of state and local elected officials have an important and immediate effect on our lives–why, then, do Americans seem  fixated on Washington, D.C. almost to the exclusion of local politics?

He attributes much of the change to the transformation of American media markets, and how that transformation has affected voters’ knowledge and participation levels.

According to Hopkins, Americans are increasingly turning away from media outlets that provide state and local coverage, substituting Fox News or MSNBC or other sources providing national coverage for their hometown newspapers and television news reports.

The effects are felt in turnout numbers:

It’s not exactly news that turnout for state and local races is lower than turnout for presidential races. But this pattern’s very familiarity may have obscured just how surprising it is. After all, states and localities take primary responsibility for schools, transportation and criminal justice, three policy areas that can have a major effect on people’s day-to-day lives. And if people were motivated to vote primarily by the idea that their vote might decide the outcome, they would be far more likely to cast a ballot in a small local elections, where their odds of being the decisive vote are much higher, than in a national one.

In a federalist system, it is always noteworthy when national politics draw a disproportionate level of attention — and all the more so when the gap between national politics and state and local politics has been growing sharply. That’s exactly what has been happening in the past few decades: Voter turnout for president has remained roughly constant while turnout for state and local races has fallen.

Hopkins is correct in noting that, since 1980, Americans have increasingly turned to national media to learn about politics.  Where I find his analysis wanting, however, is his attribution of that change to a perceived advantage that these national content providers have over what he calls “older, spatially bound media sources.”

I think Hopkins misses a far more compelling explanation: local news has become dramatically less newsworthy, when it has survived at all.

Television news has always been more superficial than newspaper reporting–it also has depended on local newspapers more than most viewers appreciate. And we’ve lost local newspaper journalism.

Not long before the Internet became ubiquitous, major chains like Gannett were busily buying up local newspapers. When Internet competition cut dramatically into the profits generated by those local papers (Craig’s List alone cost them billions annually in classified advertising revenue), those papers became far less profitable. Many were still saddled with the debt incurred when they purchased the local papers, many of which had been bought at a premium justified by pre-Internet profit margins.

Most papers responded as our local newspaper did– by drastically cutting editorial staff.  Today, our daily paper has little to no news content other than sports and entertainment. No one is regularly covering the statehouse or city hall. There are no beat reporters assigned to school board meetings, or city-county council meetings, and on the rare occasion when a reporter is sent to cover some government activity, he or she lacks the background knowledge needed to ask the pertinent questions, or to really understand what is going on.

State and local government has become less visible and accountable because we have no local journalists devoted to making making them visible or holding them accountable. (And speaking of accountability–a recent study conducted by a Notre Dame professor has confirmed a direct correlation between a rise in the cost of local government and the loss of local newspapers.)

We aren’t reading the local paper any more because there is very little actual news to read.

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What We Lost When We Lost Newspapers

I recently read an article on Resilience–an aggregator website–that struck a chord.

The author was bemoaning, as so many of us do, the disappearance of what I’ve referred to previously as the “journalism of verification.” These are the paragraphs that really resonated with me:

Our modern culture tells us that we have more information today than anyone in history, because of the internet – but that assumes that data that could theoretically appear on a screen has the same value as words read from paper. In truth, few web sites will cover the library board meeting or the public works department, and if they do they are likely to be a blog by a single unpaid individual. Yet these ordinary entities shape our children’s minds and our present health, and as such are infinitely more important than any celebrity gossip — possibly more important then presidential campaigns.

Even if a blogger were to cover the library board or water board, no editors would exist to review the material for quality or readability, and the writer would be under no social, financial or legal pressure to be accurate or professional, or to publish consistently, or to pass on their duties to another once they resign.

Recently, former programmers at Facebook accused the site of manipulating the identity of “trending” stories. I have no idea whether this is true (actually, I sort of doubt it, for a number of reasons not relevant to this post), but in a culture permeated by suspicion, I’m sure the accusation will get traction–and add to our already high levels of paranoia.

One of the most daunting challenges of contemporary governance–really, of contemporary life–is the pervasiveness of distrust. Americans no longer know who or what to believe, are no longer able to separate fact from opinion, and no longer feel confident that they can know the agendas and evaluate the performance of their social and political institutions.

We live in an era when spin has become propaganda, and reputable sources of information must compete with “click bait” designed to appeal to pre-existing prejudices. Partisans of all sorts play on well-known human frailties like confirmation bias. 

The result, of course, is that Americans increasingly occupy different realities, making communication–let alone rational problem-solving, negotiation and compromise–virtually impossible.

Just one recent example, among too many to count: Sean Hannity of Fox “News” recently cited an “authoritative report” to the effect that the Kremlin had hacked Hillary Clinton’s emails, and was debating whether to release them. And where did this “authoritative report” originate? On WhatDoesItMean.com.

Currently, WhatDoesItMean.com boasts front page headlines such as “Northern England Stunned After British Fighter Jets Battle UFO,” “Russia Warned Of ‘Wrath Of God’ Event As West Prepares To Honor New Planet With Satanic Ritual,” “Music Icon Prince Dies After Obama Regime Fails To Heed Russian Warning,” and “Mysterious Planet Ejected From Black Hole At Center Of Galaxy Warned Could Soon Impact Earth.”

Look, I don’t think anyone wants to return to the era of the “gate-keeper,” where reporters and editors got to decide what news was–what merited coverage and what could safely be ignored. But we desperately need to identify methods that will allow consumers of media to recognize what’s wheat and what’s chaff– to distinguish spin, propaganda and opinion from factual information.

The emergence of Donald Trump as the nominee of a once-respectable political party should be all the evidence we need that the extent of media coverage and the value, accuracy and relevance of that coverage are very different things.

What we lost when we lost the journalism of verification is our ability to engage in responsible self-government.

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