Yahoo and Microsoft have teamed up to challenge Google. As I understand the deal, Microsoft’s technology will power Yahoo!’s search pages and related advertising. This new relationship between the second and third most popular search engines in the American market is being promoted as a way to encourage more competition, since Google presently has approximately two-thirds of the American market.
Good or Bad for Competition?
Yahoo and Microsoft have teamed up to challenge Google. As I understand the deal, Microsoft’s technology will power Yahoo!’s search pages and related advertising. This new relationship between the second and third most popular search engines in the American market is being promoted as a way to encourage more competition, since Google presently has approximately two-thirds of the American market.