Trump’s promise to MAGA –as I’ve noted before, the only promise he has kept–was to Make America White Again, with all that promise entails. (It isn’t just skin color that marks some citizens as “Other”– just being female or practicing the “wrong” religion will remove you from MAGA’s “Real American” category…)
The administration’s hysterical war on DEI and “woke-ism” has been unrelenting, underscoring the belief of MAGA folks that efforts to reduce discrimination against women and/or minorities are really discrimination against White males–that “inclusion” of women and minorities is really just code for exclusion of White “Christian” men.
Historians tell us that the Nazis were inspired by Jim Crow, that they “borrowed” from the legal structures that disadvantaged Black folks in the American south to craft the Reich Citizenship Law and the Law for the Protection of German Blood and German Honor– the Nuremberg Laws that laid the groundwork for the persecution of the Jews during the Holocaust and World War II.
Imitation is said to be the sincerest form of flattery, and the Trump administration is now returning the favor.
As many of us have recognized–and as the New York Times has recently documented–the administration’s social media posts have increasingly adopted the terminology of Nazi racist propaganda. Its posts increasingly echo neo-Nazi literature, use terminology approving of ethnic cleansing and even QAnon conspiracies, and have “promoted lyrics from an anthem bellowed by the far-right militants of the Proud Boys.”
Their authors are not on society’s fringe. They are in the offices of the White House and the departments of Homeland Security and Labor, using official government accounts.
To some people, the administration’s posts sound patriotic. Others might sense at most a faint dog whistle to extremists. Some posts may just look odd. But those well-versed in the abstruse codes of right-wing extremism hear klaxons.
Some of us noticed this in the advertisements recruiting for ICE. Ads on Instagram, Facebook and X all used an overlay with the words “WE’LL HAVE OUR HOME AGAIN.”
That’s also the name of a song, written by members of a self-described “pro-White fraternal order,” that has been embraced by the Proud Boys and other white-nationalist groups. Hundreds of explicitly neo-Nazi and white-supremacist accounts have shared the song on Telegram, an encrypted messaging app, since 2020. The white supremacist who killed three Black people at a Jacksonville, Fla., dollar store in 2023 included lyrics from the song in his writing.
Most Americans would miss the significance, but White Supremacists (and those who study them) understand the message.
I’ve posted previously about other ads and social-media posts that have included pictures and symbols associated with far-right extremist groups, and websites excluding previously pictured women and Blacks. The Labor Department has posted an image with the words “TRUST THE PLAN”– a central catchphrase of QAnon, and the White House’s X account has posted a photo of Trump and the word “remigration.” The Times article points out that “remigration” is a “decades-old European concept centered on the expulsion of nonwhite people and immigrants deemed unassimilated.”
Tens of thousands of Germans protested the concept two years ago after the country’s far-right Alternative für Deutschland party secretly met with neo-Nazis to discuss plans to implement it. (More than a dozen AfD politicians have reposted Mr. Trump’s “remigration” photo on X.)
The Labor Department has also posted a video captioned “One Homeland. One People. One Heritage,” a caption that clearly and ominously echoes a Nazis slogan from World War II, “Ein Volk, Ein Reich, Ein Führer,” or “One People, One Realm, One Leader.”
Experts cited in the Times article appeared confident that the apparent allusions were not accidental. One sociologist pointed to the use of “secret codes and numerological clues” in the ICE recruitment ads, which he believes have been designed to appeal to “a very specific segment” of Americans. These are “young men who live online and are disaffected by what they see as unwanted changes in American life.” The thuggish behavior of that cohort in Minneapolis would seem to confirm his conclusion.
Let’s be honest: this country has always had a significant number of Nazi and “Nazi-adjacent” citizens. In the 1930s, the the German American Bund had tens of thousands of members and held rallies with Ku Klux Klan members. In 1959, George Lincoln Rockwell founded the American Nazi Party; it employed a “White Power!” slogan and insisted that Nazism was “American patriotism.” The National Alliance, founded by the author of The Turner Diaries, spewed white supremacy and antisemitism.
We’ve had bigots in the White House before, but never one who was such an enthusiastic descendant of those organizations.
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