Most sentient Americans who follow political news know that Fox “News” is a propaganda arm of the GOP. Fewer people are aware of Sinclair Broadcast Group, which–as Talking Poiints Memo recently reminded us–also pipes disinformation and right-wing partisan talking points through its network of “185 television stations in 86 markets affiliated with all the major broadcast networks.”
This month, Sinclair Broadcast Group has flooded a vast network of local news websites with misleading articles suggesting that President Biden is mentally unfit for office. The articles are based on specious social media posts by the Republican National Committee (RNC), which are then repackaged to resemble news reports. The thinly disguised political attacks are then syndicated to dozens of local news websites owned by Sinclair, where they are given the imprimatur of mainstream media brands, including NBC, ABC, and CBS.
Sounds bad, right? It’s quite a bit worse than that. As Judd points out, the kinds of material Sinclair has been pumping through it local stations are the most rancid of the attacks on Biden’s age and mental fitness. I’m talking about things like Biden “pooping” on stage during the D-Day commemoration, supposedly “freezing” during other public appearances (according to deceptively edited videos), and his slurring or stuttering of words.
This flood of disinformation is nonstop, it’s still often under the radar, and it’s saturating millions of American homes.
While Fox is widely recognized as a source of disinformation, Sinclair has thus far avoided becoming a household name and identifiably untrustworthy source of information. That’s because the company lacks branding; it owns stations that are affiliated with all three major broadcast networks. When someone tunes in to Sean Hannity, they do so knowing what they’ll get; the disinformation purveyed by Sinclair is far more insidious.
A couple of years ago, the company required its commentators–news anchors on a wide variety of platforms–to read a statement bashing so-called “fake news.” That particular ploy got a fair amount of notice due to the identical language on multiple stations, but much of Sinclair’s propaganda is less obvious.
As the Washington Post reported earlier this year,
Every year, local television news stations owned by Sinclair Broadcasting conduct short surveys among viewers to help guide the year’s coverage.
A key question in each poll, according to David Smith, the company’s executive chairman: “What are you most afraid of?”
The answers are evident in Sinclair’s programming. Crime, homelessness, illegal drug use, failing schools and other societal ills have long been core elements of local TV news coverage. But on Sinclair’s growing nationwide roster of stations, the editorial focus reflects Smith’s conservative views and plays on its audience’s fears that America’s cities are falling apart, according to media observers, Smith associates, and current and former staffers who spoke on the condition of anonymity to discuss internal company matters.
As the article points out, Sinclair offers its audience “a perspective that aligns with Trump’s oft-stated opinion that America’s cities, especially those run by Democratic politicians, are dangerous and dysfunctional.”
“Sinclair stations deliver messages that appeal to older, White, suburban audiences, and they play up crime stories in a way that is disproportionate to their statistical presence,” said Anne Nelson, a journalist and author of “Shadow Network: Media, Money and the Secret Hub of the Radical Right.” “All of it is fearmongering and feeds into a racialized view of cities.”
I have often wondered where friends from suburbia get these incredibly distorted pictures of urban life. At root, it is clearly influenced by the fact that cities–especially their downtowns–are where “those people” live. Apparently, propaganda purveyors like Fox and Sinclair (and their rapidly growing number of clones) understand the power of prejudice and intentionally encourage the racism that motivates a disproportionate percentage of Trump voters.
A Think article written not long after the scandal of the identical “opinion” pieces suggested that Sinclair is a “truer” heir to Roger Ailes than even Fox News.
This April, a reporter for a Sinclair-owned TV station revealed that she was fired for refusing to add conservative talking-points to a climate change story. This followed weeks of controversy, including revelations that the media giant had forced local news anchors to read identical scripts denouncing, in Trump-like fashion, “fake” news.
Sinclair Broadcasting Group, the largest owner of local television stations in America, is still not a household name like, for example, Fox News. Yet it may be the truest heir to former Fox News chairman and CEO Roger Ailes’s original vision of conservative news programming. Long before cable news, Ailes — who died in 2017 — had been dreaming up ways to inject local news programs with a conservative spin.
Here’s a list of the stations Sinclair owns.
And we wonder why Americans don’t know who or what to trust….
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