What can be done about persistent malfunctions of an essential institution? An informed citizenry is critical to democracy–and it’s undermined by our fragmented and inadequate media environment.
I’ve posted numerous times about the multiple ways in which the proliferation of media sites on the Internet have encouraged readers to indulge in confirmation bias–if you really, really want to believe in X, a google search will take you to “journalism” that confirms the existence and accuracy of “X.” That same fragmentation practically invites propaganda from domestic and foreign sources that are increasingly adept at confusion, misdirection and out-and-out lies.
All of the problems aren’t the result of intentional misrepresentation, either. A recent academic study pointed to a feature of contemporary journalism that I had not previously considered. Titled “Whose News? Class-Based Economic Reporting in the United States,” the research was a “deep dive” into economic reporting in the United States.
The abstract explained the nature of the inquiry and the research conclusions.
There is substantial evidence that voters’ choices are shaped by assessments of the state of the economy and that these assessments, in turn, are influenced by the news. But how does the economic news track the welfare of different income groups in an era of rising inequality? Whose economy does the news cover? Drawing on a large new dataset of US news content, we demonstrate that the tone of the economic news strongly and disproportionately tracks the fortunes of the richest households, with little sensitivity to income changes among the non-rich. Further, we present evidence that this pro-rich bias emerges not from pro-rich journalistic preferences but, rather, from the interaction of the media’s focus on economic aggregates with structural features of the relationship between economic growth and distribution. The findings yield a novel explanation of distributionally perverse electoral patterns and demonstrate how distributional biases in the economy condition economic accountability.
The researchers recognized the powerful role played by news media in forming citizens’ beliefs about the performance of government, and especially about the state of the economy. (Economic performance is an area in which they point out that direct experience is generally of “limited relevance”). Assessments of the economy are particularly important to voters’ electoral choices. This particular study was concerned with a question that has received very limited scholarly attention: whose material welfare the economic news reflects. In other words, “how responsive is economic reporting to developments affecting different income groups? When voters turn to the news media for an assessment of economic performance, does the signal that they receive reflect the fortunes of most households or of those located at particular points in the income distribution—whether the middle, the bottom, or the top?”
We argue in this paper that the economic news in the United States has, over the last 40 years, painted a portrait of the economy that strongly and disproportionately tracks the welfare of the very rich. Analyzing a vast, original dataset of news articles in 32 high-circulation US newspapers over this period, we uncover clear evidence that reporting on the US economy is descriptively class-biased. Footnote1 Specifically, the evaluative content of economic news becomes more positive (negative) in periods in which the incomes of the very rich grow (shrink) and is largely uncorrelated with change in the incomes of less well-off Americans, once growth in incomes at the top is taken into account. Put simply, good economic news tracks, above all, the fortunes of the most affluent.
The research attributes this phenomenon in large part to the fact that government and media track economic performance in the aggregate–and averages, as we know, can be misleading. (If you average Bill Gates wealth with that of a fast-food worker, you are going to get a result that is pretty meaningless–or, as the paper puts it, class-biased economic news “tracks the ups and downs of the business cycle in the context of an economy that distributes income growth in powerfully class-biased ways.”)
The results suggest an explanation, for instance, of why incumbents presiding over sharp increases in economic inequality in the United States have not been penalized at the ballot box.
The study has particular relevance to the current disconnect between voters’ impressions about economic performance and the data that tracks that performance. Data from a variety of sources suggests that working class folks have been doing considerably better during the Biden Administration than they were previously, and that most are unaware of that fact due to the relative lack of economic reporting focused on wage-earners or on the policy changes that have begun reducing the gap between the rich and the rest.
As the paper points out, journalists need to focus more on “distributional dynamics.”