It’s impossible to read a newspaper without encountering a solemn “analysis” of what the Democrats absolutely must do in order to defeat Donald Trump in 2020.
Meanwhile, it becomes clearer every day that–stripped to its essence– the 2020 election will be about one overarching issue: what kind of country do we want to be?
A widely shared visual summed it up nicely with two photographs, side by side. One was a picture of Neo-Nazis with their tiki torches in Charlottesville; the second was a photo of the Statue of Liberty, focused on her torch. The caption asked “which torch will you choose?”
I rarely visit Twitter, but a friend directed me to a thread directly relevant to that question.
The author was Tim Wise, a political consultant who was involved in two Louisiana campaigns against David Duke. Wise dismissed the handwringing, trolling and well-meaning advice being heaped on the Democrats.
If the Dems blow this election it will not be because they were “too far left on policy” or because they “weren’t left enough.” It will have little to do with policy at all. They are making a mistake caused by traditional consultant theory that does not apply here…
And by listening to influential pundits in liberal media who also don’t get the unique nature of Trumpism, relative to normal political movements & campaigns…this election is NOT going to be won by talking about all your “great plans” for health care, jobs, education, etc..
And the reasons are several…Let me begin by saying that I have experience confronting the kind of phenomenon we see in Trumpism, and far more than most. Any of us who were involved in the fight against David Duke in LA in 90/91 know what this is and how it must be fought…
Wise then relayed his experience with campaigns against Duke. Political consultants warned against highlighting Duke’s racism; they said such a focus would play into Duke’s hands, and allow him to set the agenda.
Sound familiar?
In the Senate contest, the campaign followed mainstream advice not to “make a big deal” out of Duke’s racist appeals. To the extent they went negative, they talked about Duke paying his taxes late and avoiding service in Vietnam. They won, but very narrowly.
Wise regrets that approach because it normalized Duke. Attacking his bill paying habits or inadequate policy proposals “treated him like a normal candidate. But he was/is a NAZI…”
And none of his voters were voting 4 him bc of jobs, or tax policy or support for term limits, etc. And none were going to turn on him over late tax payments, Vietnam, etc. Indeed throwing that stuff out there & downplaying the elephant in the room (racism) seemed desperate..
It allowed people to say “well if he’s really this racist, white supremacist, why are they talking about all this other stuff?” It actually undermined our ability to paint him as the extremist he was/is. And as a result, the threat he posed was not clear enough to voters…
And this didn’t just allow him to get votes he might not have gotten otherwise; it also depressed turnout among people who almost certainly disliked him but didn’t think he could win or would be all that big a deal if he did. In fact I recall convos with “liberals”…
Who said they weren’t going 2 vote bc after all Duke’s Dem opponent was just a shill for the oil and gas industry, and that was just as bad, blah blah fucking blah…because some lefties can’t tell the difference between corporatist assholes and actual literal Nazis…
But we bore some responsibility for that because we got suckered into playing this conventional game and “not playing into his narrative.” Anyway, black and white liberal turnout is lower than it should have been and Duke gets 44% of vote…
In the Governor’s race we dispensed w/all that bullshit. We talked about Duke’s ongoing Nazism and the moral/practical evil of his racist appeals. We discussed how that moral evil would have real world consequences (driving tourists and business away, rightly so, from LA)..
Because it was wrong, and it was not who we wanted to be, and it was not who we were. We were better than that and needed to show the rest of the country that…
Now, did this flip any of Duke’s 1990 voters? Nah, not really. Indeed he got 65k MORE votes in the Governor’s race than the Senate race. But it was never about flipping them. We knew that would be almost impossible…
To flip Duke voters would require that they accept the fact that they had previously voted for a monster, and people are loath to do that. Our goal was not to flip them, but to DRIVE UP TURNOUT among the good folks, many of whom stayed home in 90…
And that is what happened. The concerted effort of the anti-Duke forces (not just us), challenging Duke’s “politics of prejudice,” and making the election about what kind of state we wanted to be, drove turnout through the roof…
When it was over, Duke had gotten 65k more votes than in 90, but his white share went to 55 (from 60) and overall to 39 (from 44) because the anti-Duke turnout swamped him…So what does this have to do with 2020 and Trump? Do I really need to explain it?…
First, trying to flip Trump voters is a waste of time. Any of them who regret their vote don’t need to be pandered to. They’ll do the right thing. Don’t focus on them. That said, very few will regret their vote. They cannot accept they voted for a monster or got suckered…
Duke retained 94% of the folks he got the first time out (and got new people too), as Trump likely will. So forget these people–or at least don’t wast time tailoring messages to them. And policy plans for affordable college don’t mean shit to them, nor health care…
Their support for Trump was never about policy. It was about the bigotry, the fact that he hates who they hate…
Wise is right. Much as we might wish it were otherwise, in 2020, America will choose a torch. Pray it’s the right one.
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