Over the years I’ve been writing this blog, one of my more frequent laments has been the collapse of America’s local newspapers. The last time I looked, the United States had lost a over a quarter– 2,100 – of its local newspapers, and that number doesn’t include the “ghost” papers that are theoretically still functioning, but no longer able to adequately cover local news.
What do we lose when we lose local newspapers?
We lose “news you can use” about local government agencies, schools and the goings-on at the State legislature. As I’ve previously noted, we also lose a common information environment that builds community and is more trusted than national media sources. And that trust matters.
Research confirms that the loss of a properly functioning local paper leads to diminished participation in municipal elections, which become less competitive. Corruption goes unchecked, driving costs up for local government. Disinformation proliferates because people turn to social media to get their “facts.”
A recent study confirms the importance of local newspapers to the maintenance of an informed citizenry. I’ve previously reported on a statistic I found stunning (and depressing)–the fact that people who follow the news (presumably including Fox “News”) voted for Harris by a considerable margin, and people who reported seldom or never following the news voted for Trump by a much larger margin. But that finding didn’t distinguish between local and national news sources.
This study–cited by the Local News Initiative-– did.
Donald Trump won the 2024 election with one of the smallest popular-vote margins in U.S. history, but in news deserts – counties lacking a professional source of local news – it was an avalanche. Trump won 91% percent of these counties over his Democratic rival, Kamala Harris, according to an analysis of voting data by Medill Journalism School’s State of Local News project.
The study didn’t confuse correlation with causation; researchers were careful to note that Trump’s dominance in the country’s news deserts isn’t a simple matter of cause and effect.
That is, people didn’t necessarily vote for Trump because they lack local news. Instead, a simpler and more obvious correlation may be at work: News deserts are concentrated in counties that tend to be rural and have populations that are less educated and poorer than the national average–exactly the kind of places that went strongly for Trump in 2024 and in 2020….
But news deserts do have the potential to affect voting behavior in important ways. When voters lose access to local news, they tend to gravitate toward national news sources, according to research by Joshua P. Darr, a professor of public communications at Syracuse University. This kind of news, by definition, focuses on broad national issues—abortion, immigration, the economy, etc.—without regard to local conditions.
Individuals exposed only to national news are thus unlikely to know how a given candidate’s priorities will affect their cities or states. They base their votes on a few national issues that tend to reinforce basic partisan identities. Voters in news deserts are also more likely to engage in ballot “roll off” – that is, vote for president but leave local and statewide races blank. Others will simply vote a straight ticket for candidates who share the political party of their presidential choice.
Those practices can hardly be considered informed votes by thoughtful citizens–those needed by a democratic system.
Several of the studies I’ve previously cited have found that citizens tend to place more trust in local sources of news than in national media. The absence of a local newspaper doesn’t just deprive them of important information about their own communities–the disappearance of those trusted local sources leaves them with a choice between inadequate alternatives: they may stop following the news altogether, or they may ignore the so-called “legacy” media in favor of less credible sources that reflect their partisan leanings and biases.
I agree with the researchers that Trump’s victory in America’s news deserts is not a “simple matter of cause and effect.” The study’s results should not be reduced to “Trump won because people were uninformed.” But it would be equally wrongheaded to dismiss that argument entirely. It is at least plausible to assume that more information from a more trusted source might have influenced at least some of these voters–if not to withhold a vote for Trump, at least to consider their choices for down-ballot candidates. (The presence of a local newspaper has been found to increase ticket-splitting, for example, indicating more informed voting.)
Life in a news desert leads to more political corruption, higher taxes, lower bond ratings, greater social alienation, misinformation, and loss of social cohesion. It also leads to more votes for enormously unfit candidates.
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