Transparency can be so inconvenient.
Elon Musk’s X recently added a new feature that–among other things– allowed users to see where an individual poster was located. Guess what? A huge number of those supposedly “real Americans” turned out to be what we might delicately call “foreign agitators.”
As Lincoln Square (among many others) has reported,
MAGA is not just a political movement of goateed, 50-ish white dudes who all rock that same avatar of them copping what they imagine is an expression of manly vigor in the front seat of their behind-on-the-payments Ford F-350.
It’s a delivery system.
A supply chain for chaos that starts in Moscow and Tehran and Beijing, runs through bot farms in industrial parks outside St. Petersburg or the Pardis Technology Park north of Tehran, or some Nigerian click farm, or a Chinese-criminal-owned social media and tech scam prison in the wilds of Burma, bounces off a rage-merchant influencer “from Ohio” who has never set foot in America, and ends up in your pissed off MAGA uncle’s Facebook feed as a “patriotic truth.”
What conclusions can we draw-should we draw–from the revelation that, as the linked article says, “a bunch of ‘red-blooded American MAGA patriots’ were not American at all. Why would posters from places like Russia, Nigeria, Iran, India, Thailand, and Eastern Europe be cosplaying as neighbors and “real Americans” who were patriotic MAGA partisans?”
It turns out that a significant percentage of MAGA’s online “grassroots” is AstroTurf shipped from overseas. The multiple accounts that make a fringe movement feel much bigger isn’t composed of real people exchanging real attitudes and beliefs. Instead, it’s thousands of fake ones, formed to promote divisive and polarizing content and turn Americans against each other.
Researchers have been documenting this fake MAGA ecosystem for years: foreign accounts that become amplifiers of actual American MAGA propagandists, plus engagement farms, plus MAGA-centric media outlets who either don’t know or don’t care they’re serving as useful idiots. This Twitter reveal was just the icing on the cake.
These aren’t random trolls freelancing for clicks. The U.S. government (until Trump’s second term, of course) has repeatedly disrupted Russian-directed influence networks aimed at American politics, including domain seizures and sanctions for coordinated malign-influence campaigns.
It turns out that our “techie” world has changed the nature of warfare. In the Ukraine war, battles are fought with drones; in today’s version of the Cold War, Russia and other countries with grievances against America don’t need to fire bullets or endanger their soldiers. Instead, they can use tweets to set one American against others, to disrupt the political environment, to encourage enmity. They can turn Americans against each other, with a minimal financial investment and no need to buy weapons of war. As the article quite accurately points out, “social media is a perfect asymmetric weapon; nations that could never take on America in hard power use the addiction of social media that defines our entire culture to hack our politics, our society, and our brains.”
And why does this work? Why do their domestic American targets fall for the tactic?
Because MAGA’s media ecosystem is already pre-programmed for foreign capture, give it a big, loud, dumb narrative that says American liberals eat babies, the U.S. is a decadent and failing experiment, democracy is fake, all the most lurid conspiracies are real, liberalism is a disease, and strongmen should rule. The whole machine lights up like a Christmas tree….
The Kremlin doesn’t need to invade America to build a Ministry of Propaganda; it buys it cheap, drop-ships it here, and MAGA sells it in bulk.
And the foreign architecture of amplification is at its very center. Every time a MAGA influencer runs a pro-Russia theme, or anything else that deepens the engineered political and social divides in America, these foreign engagement networks show up like a flash mob.
The posts spike. The replies swarm. A million clicks and likes make the MAGA faithful feel like they’re in the biggest, baddest tribe.
What’s most infuriating is that the tech bros could stop this, but they’ve chosen not to.
Independent reporting has documented this activity, and Meta, YouTube, and the others have promised to address it. They haven’t. As we know, the social media business model is engagement, and engagement comes from outrage. If that outrage is manufactured by foreign propaganda, well…it still works. So, as the article concludes, “MAGA gets a firehose of artificial oxygen from abroad, and Silicon Valley stands there with its hands in its pockets.”
Once Trump is gone, we have our work cut out for us.
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