Our New Digital Reality

Transparency can be so inconvenient.

Elon Musk’s X recently added a new feature that–among other things– allowed users to see where an individual poster was located. Guess what? A huge number of those supposedly “real Americans” turned out to be what we might delicately call “foreign agitators.”

As Lincoln Square (among many others) has reported,

MAGA is not just a political movement of goateed, 50-ish white dudes who all rock that same avatar of them copping what they imagine is an expression of manly vigor in the front seat of their behind-on-the-payments Ford F-350.

It’s a delivery system.

A supply chain for chaos that starts in Moscow and Tehran and Beijing, runs through bot farms in industrial parks outside St. Petersburg or the Pardis Technology Park north of Tehran, or some Nigerian click farm, or a Chinese-criminal-owned social media and tech scam prison in the wilds of Burma, bounces off a rage-merchant influencer “from Ohio” who has never set foot in America, and ends up in your pissed off MAGA uncle’s Facebook feed as a “patriotic truth.”

What conclusions can we draw-should we draw–from the revelation that, as the linked article says, “a bunch of ‘red-blooded American MAGA patriots’ were not American at all. Why would posters from places like Russia, Nigeria, Iran, India, Thailand, and Eastern Europe be cosplaying as neighbors and “real Americans” who were patriotic MAGA partisans?”

It turns out that a significant percentage of MAGA’s online “grassroots” is AstroTurf shipped from overseas. The multiple accounts that make a fringe movement feel much bigger isn’t composed of real people exchanging real attitudes and beliefs. Instead, it’s thousands of fake ones, formed to promote divisive and polarizing content and turn Americans against each other.

Researchers have been documenting this fake MAGA ecosystem for years: foreign accounts that become amplifiers of actual American MAGA propagandists, plus engagement farms, plus MAGA-centric media outlets who either don’t know or don’t care they’re serving as useful idiots. This Twitter reveal was just the icing on the cake.

These aren’t random trolls freelancing for clicks. The U.S. government (until Trump’s second term, of course) has repeatedly disrupted Russian-directed influence networks aimed at American politics, including domain seizures and sanctions for coordinated malign-influence campaigns.

It turns out that our “techie” world has changed the nature of warfare. In the Ukraine war, battles are fought with drones; in today’s version of the Cold War, Russia and other countries with grievances against America don’t need to fire bullets or endanger their soldiers. Instead, they can use tweets to set one American against others, to disrupt the political environment, to encourage enmity. They can turn Americans against each other, with a minimal financial investment and no need to buy weapons of war. As the article quite accurately points out, “social media is a perfect asymmetric weapon; nations that could never take on America in hard power use the addiction of social media that defines our entire culture to hack our politics, our society, and our brains.”

And why does this work? Why do their domestic American targets fall for the tactic?

Because MAGA’s media ecosystem is already pre-programmed for foreign capture, give it a big, loud, dumb narrative that says American liberals eat babies, the U.S. is a decadent and failing experiment, democracy is fake, all the most lurid conspiracies are real, liberalism is a disease, and strongmen should rule. The whole machine lights up like a Christmas tree….

The Kremlin doesn’t need to invade America to build a Ministry of Propaganda; it buys it cheap, drop-ships it here, and MAGA sells it in bulk.

And the foreign architecture of amplification is at its very center. Every time a MAGA influencer runs a pro-Russia theme, or anything else that deepens the engineered political and social divides in America, these foreign engagement networks show up like a flash mob.

The posts spike. The replies swarm. A million clicks and likes make the MAGA faithful feel like they’re in the biggest, baddest tribe.

What’s most infuriating is that the tech bros could stop this, but they’ve chosen not to.

Independent reporting has documented this activity, and Meta, YouTube, and the others have promised to address it. They haven’t. As we know, the social media business model is engagement, and engagement comes from outrage. If that outrage is manufactured by foreign propaganda, well…it still works. So, as the article concludes, “MAGA gets a firehose of artificial oxygen from abroad, and Silicon Valley stands there with its hands in its pockets.”

Once Trump is gone, we have our work cut out for us.

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Heritage’s History

Those of us who know about Project 2025–and were properly horrified by it–also know that those 900+ pages attacking everything that makes America America was a product of the Heritage Foundation. (Now we know just what sort of “heritage” that organization was created to protect.)

Earlier this month, Paul Krugman traced the Foundation’s history, in a newsletter he titled “The Decline and Fall of the Heritage Foundation.”

Krugman began with the “fall” part– the recent controversy triggered by the response of Keven Roberts, Heritage’s president, to Tucker Carlson’s interview of rabid neo-Nazi and anti-Semite, Nick Fuentes. In a video, Roberts defended Carlson and attributed the uproar to “the globalist class,” a turn of phrase that–as Krugman notes–is routinely used to attack Jews.

Why did Roberts weigh in on the Carlson-Fuentes controversy? He obviously felt he needed to express support for the right of conservatives to be conspiracy-theory antisemites — despite the fact that Heritage itself has an antisemitism task force. Unsurprisingly, many of the task force members have now resigned.

Media reporting on this story has been excellent and revealing. However, I believe that much of the commentary misjudges the true nature of Heritage, portraying it as a genuine think tank that picked the wrong leader or was corrupted by MAGA.

According to Krugman, Heritage has always been a fraud rather than a genuine think-tank,  “a propaganda mill cosplaying as a research institution.” Its problem now is that its “original scam” was designed for a different time. Back in the Reagan years the Right’s bigotry and intolerance were far more discreet; those prejudices were more subtly employed to elect Republicans who could then be counted on to deliver deregulation and tax cuts. Heritage was there to lend superficial respectability to policies that were regressive and discriminatory, and that overwhelmingly benefitted the rich.

Krugman writes that he first encountered Heritage when the organization was working for repeal of the Estate tax, arguing that the tax was a “massive burden on small businesses and farms, which was simply a lie.”

In 2004 only around 300 small businesses and farms owed any estate tax at all. No, I’m not missing zeroes. And the number has gone down over time. These days basically no small businesses or farms pay the tax.

So Heritage wasn’t doing research. It was just pumping out dishonest propaganda.

Krugman cited another example, this one from 2011, the year Heritage released widely ridiculed projections about the positive effects we might expect of Paul Ryan’s budget proposals–again, producing propaganda rather than economic research.

But telling lies on behalf of the wealthy isn’t enough in the MAGA era. To be a right-winger in good standing you also have to be a sexist, a racist, and an anti-Semite, while promoting QAnon and other conspiracy theories.

Krugman cites the “economists” employed by Heritage as examples of its true purpose. In 2014. it was Stephen Moore, a fixture in right-wing circles, who mainstream economists describe as utterly incompetent.  He was replaced by E.J. Antoni, who Trump tried to install as head of the Bureau of Labor Statistics.

Antoni’s nomination was withdrawn after reports surfaced that his Twitter account was filled with “sexually degrading attacks on Kamala Harris, derogatory remarks about gay people, conspiracy theories, and crude insults aimed at critics of President Donald Trump.” (CNN also reported that Antoni “repeatedly tweeted that liberal economist Paul Krugman was a pedophile, a smear for which there is no evidence – and one he also hurled at former President Joe Biden and former FBI director James Comey.”)

Heritage lists Antoni as its “Chief Economist.”

Krugman is correct when he insists that Heritage’s history is consistent with–and illustrative of– the story of the modern Right as a whole.

Heritage was never a respectable institution doing honest research. It was always in the business of telling lies on behalf of its wealthy supporters. But now it’s trying to turn itself into a MAGA/Groyper institution, less focused on telling economic lies and more focused on bigotry and conspiracy theories.

Krugman’s analyses are amply corroborated by Project 2025, which Wikipedia accurately describes as a political effort to “reshape the federal government of the United States and consolidate executive power in favor of right-wing policies.”

Roberts hasn’t changed the historic character of Heritage. He has merely–and probably accidentally– illustrated its true mission.

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We Ain’t Buying It

Boycotts can be hard to organize, especially in a digital age when consumers find shopping at large, national retailers so easy and convenient.

During the past several months, we’ve seen the power of grassroots resistance to Trump and MAGA (I’m sure Jimmy Kimmel would agree), but getting people to forego a streaming channel or participate in a No Kings rally is easier than asking them to disrupt their daily shopping routines for weeks or months.

We Ain’t Buying It may have hit on a middle ground–a limited-time boycott that will send a message without requiring participants to engage in long-term withdrawals. As the Contrarian recently explained, a group of resistance organizers are promoting a brief consumer boycott over the Thanksgiving holiday. The boycott is focused on three companies: Amazon, Home Depot, and Target. The intent is to send a pointed and unmistakable message to three companies that have been identified as Trump regime enablers.

We Ain’t Buying It proposes to mobilize the collective power of the grassroots this Thanksgiving through Cyber Monday. As the alliance announced,

President Trump and his corporate allies continue to relentlessly attack our communities—from mass firings of federal workers to corporate pressure to dismantle DEI to ICE raids targeting our neighbors to a government shutdown that left 42 million people without needed food….

Together we will hold accountable corporations like Target, Home Depot, and Amazon, that continue to enable and profit from this administration’s relentless and cruel attacks on working people and our families.

As a co-founder of Black Voters Matter explained, “We’re watching corporations bend over backwards to appease an administration and gain tax breaks, even when it hurts their own customers.”  As she also pointed out, they’ve ignored a significant fact: “tax breaks don’t matter when sales collapse.”

Choosing Thanksgiving weekend through Cyber Monday will give ordinary people an opportunity to send a very pointed message–that they have the power to direct their patronage and dollars to companies that have demonstrated a commitment to the people who build their bottom lines. And brief boycotts can be very effective.

In the case of Disney/ABC, “Data from research firm Antenna found that during September, the number of U.S. consumers who canceled their Disney+ subscriptions averaged 8%, which is double the 4% estimate for the prior two months,” The Street reported. Also, Hulu’s average cancellation rate was “twice the 5% rate for the previous two months.” (Among all its streaming services, Disney reportedly lost 1.7 million subscribers.) In addition, Disney suffered a dip in market capitalization of $4.2 billion at one point.

The article describes how, through our history, various boycotts have changed corporate conduct and publicized citizens’  grievances. They’ve given ordinary people a sense of personal agency, at the same time “incentivizing” companies to think twice before enabling an autocratic regime.

Indivisible, which is one of the organizations sponsoring the boycott, has a website devoted to the effort. Their “ask” is simple: “Target, Home Depot, and Amazon must stop undermining our democracy by collaborating with, and enabling, the Trump administration. Reinstate their DEI policies, refuse to cooperate with ICE, and withhold funding to Trump’s authoritarian regime. ”

The collective action they endorse is equally simple:

Join us for a full Thanksgiving black out. From Thanksgiving Day through Cyber Monday (11/27 – 12/1), don’t buy anything from Target, Amazon, or Home Depot. Don’t give any money to the companies that are undermining our democracy.

Instead, support small, local businesses or mutual aid efforts in your community.

We Ain’t Buying It chose Thanksgiving weekend for an obvious reason; it’s a peak shopping time. As the site recounts, more than 196 million Americans shopped over last year’s holiday weekend, making it a perfect opportunity to send a message– to notify Target, Home Depot, and Amazon that collaborating with Trump imposes a cost. We won’t shop with you. If they don’t get the record numbers of shoppers they’re anticipating, they’ll notice!

I stopped shopping at Target when they gave in to Right-wing criticisms and limited their Gay Pride merchandise. I haven’t shopped at Home Depot since I learned their founder was a huge Trump donor. Admittedly, I’d find it very difficult to entirely stop shopping at Amazon, but I can certainly refrain from visiting that site for the few days of the boycott. And I can–and will– also refrain from buying my Christmas and Chanukah gifts there, something I’ve done for the past several years.

We can all shop local this holiday weekend, helping smaller, local retailers and sending a very important message!

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Observations Worth Quoting

I do a lot of “wordsmithing.” One of the consequences is that I appreciate –and am jealous of–examples of superior writing. I’ve referred before to Lincoln Square, and recently I’ve been absolutely gob-smacked by the excellence and clarity of that site’s prose.

I’m going to cede most of today’s blog to some of the most perceptive paragraphs–but I urge you to click through and read both essays in their entirety.

On November 20th, the essay was titled “The Party That Forgot How To Blink”

Trump didn’t bother courting the middle; he declared war on it. The man didn’t run a campaign — he ran a group-therapy session for people allergic to accountability. If you were broke, it wasn’t automation — it was immigrants “stealing jobs.” If you were single and couldn’t get laid, it wasn’t your personality — it was feminism. If you were uneducated, it wasn’t disinterest — it was “the elites.” If you didn’t get promoted, blame DEI. If you lost an argument online, blame CRT. His rallies were motivational seminars for men who think foreplay is a liberal conspiracy. Somewhere in that stew of insecurity, the manosphere — that digital wasteland of fragile masculinity and podcast mics — found its messiah.

On November 19th, from an essay titled “How the Monster Turned On Itself.”

The smiles are tighter. The knives are increasingly out, not for the hated “socialists” but for one another.

The people who once lived to “own the libs” spend more of each day subtweeting each other, accusing one another of being disloyal to MAGA, of being globalist plants, Soros puppets, or, worst of all in that ecosystem, insufficiently devoted to Dear Leader.

This is what happens when you build a movement on raw power and loyalty checks instead of principle, paranoia instead of policy, vibes instead of values.

Eventually, the purity tests get so extreme that no one can pass them. The circle keeps getting smaller until the last three guys in it are accusing each other of being communist Deep State sleeper agents.

As the essay then notes, MAGA has done incredible damage to America. It has also wrecked the GOP and hollowed out conservative institutions.

But once you train everyone to think in terms of enemies and traitors, of obedience and betrayal, they can’t stop when the Democrats are out of the room.

All the 2028 aspirants are shanking one another. The influencers are attacking the think tanks. The Groypers attacking the “respectable” right. The populists are attacking the donor class. The donor class is on an extractive sprint before Trump dies. The online true believers are attacking the politicians who actually need to win elections. It is a five-alarm, all-hands-on-deck circular firing squad.

It began in the Obama years.

They told themselves it was about deficits, the Constitution, and small government. It was not. It was about the pissy grievances of suburban and rural dudes with fake Oakleys and erectile dysfunction who are just positive their job was being taken by a Mexican, not a McKinsey consultant and a private equity firm.

It was about cultural panic. It was about race. It was about people who felt the country drifting away from them and wanted someone to promise they could roll history back to 1958 (or perhaps 1858) by yelling at immigrants on Fox.

Then Trump came down that escalator.

He distilled every bitter little resentment on the right into a single-malt of wretched hatred. Overnight, all the old constraints of Republican politics, the donor class, the gentry conservative think tanks, the “serious” media ecosystem, and the alleged principles of the religious wing went out the window.

The old Republican Party did not die on election night in 2016. It died in stages, slow, humiliating, and for some, lucrative. You’ve heard the tale by now: sure, everyone knew better, but they decided to play along.

There was no neutral ground. There was no “agree with him on policy, disagree on tone.” Remember those days? “I didn’t see the tweet” became “I read the tweet and had it tattooed on my back to show how much I love Donald Trump.”

You either wore the red hat or you were a traitor.

And here is the important thing: once you teach people that loyalty to a person is the highest good, they never stop hunting for disloyalty.

They started asking who is secretly a RINO. Who is secretly woke. Who is secretly “controlled opposition.” They started by looking sideways at one another and wondering who was going to be the next one thrown off the sled.

They trawled through millions of tweets, parsing every word, every connection, every bit of writing, peering with intent for any sign someone might not be true to the Dear Leader and the cause.

That is the DNA of the MAGA civil war. A movement built on loyalty, grievance, and paranoia eventually runs out of external enemies and starts eating its own.

I couldn’t have said these things half as well.

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From The Street To A Home

This blog typically addresses national issues. I’m not apologizing for that–the Trump administration poses an existential threat to the America most of us want to retain. Its numerous evils are–to use Joe Biden’s characterization–a “BFD.” But the fact that our national structures are under assault doesn’t mean that local issues have disappeared or become unimportant.

And the fact that the American Idea is under assault by a Christian nationalist movement doesn’t mean that we should overlook–or diminish the importance of– the good works of genuine Christians and other people of faith.

Which brings me to Indianapolis, and the laudable work being done by GIMA–the Greater Indianapolis Multifaith Alliance, and its “Streets to Homes” initiative, a multifaith call to end chronic homelessness in Indianapolis.

GIMA began as an interfaith effort to make Indianapolis a more collaborative and inclusive city, to make it a “more just and livable place.” In stark contrast to MAGA’s faux Christianity, the faith leaders who came together in GIMA represent the city’s diverse religious traditions, with the stated intent to form what the organization calls “a sacred friendship,” and to collaborate on civic projects that serve the common good of greater Indianapolis.

I first encountered GIMA when the organization was focused on Indianapolis’ eviction crisis, and was impressed both by its  judicious approach to that issue and the breadth of the organization’s religious membership. Representatives of central Indiana’s Black and White churches, synagogues and Mosques exhibited a fellowship and respect that have been glaringly missing from our national conversations– thanks primarily to MAGA’s determined Othering. They identified a civic problem and came together to address it.

The organization describes “Streets to Homes” as follows:

Following the successful community action led by the Black Church Coalition, Indy Action Coalition, and the Validus Movement, The Greater Indianapolis Multifaith Alliance (GIMA) is inviting congregations across Central Indiana to join a multifaith effort to support the Streets to Home Indy Initiative – a community- driven campaign to provide permanent housing and supportive services for individuals experiencing chronic homelessness. This initiative is part of a broader campaign to provide not just shelter, but lasting homes and supportive services for those most in need.

The goal of Streets to Homes is to house 350 currently unsheltered neighbors, and to do so by June of 2026 “through an evidence-based model that includes housing and supportive services.”

As the website explains,

Besides being the right thing to do? 20 years of data demonstrates that providing stability to these neighbors sets them on a path to upward mobility and independence, which ultimately strengthens our community, increases public safety, and reduces the economic impact of homelessness.

We can only do this through a community-wide commitment that includes the business community, philanthropic community, faith community, and civic support.

GIMA is asking faith community partners to contribute $270,000 as its part of the philanthropy community’s commitment of $2.7 million. That commitment “joins with equal pledges from the Housing to Recovery Fund and the city of Indianapolis” in what the organization calls “an unprecedented community-wide coalition.”

Rabbi Aaron Spiegel, the Executive Director of GIMA, tells me that area churches have responded with unprecedented generosity. (What he didn’t say–but I will–is that this diverse, interfaith effort has forced Indianapolis’ city government to become far more focused upon the effort to end homelessness than it had previously been.)

As regular readers of this blog know, I am very critical of the performative “Christians” who disdain both the adherents of other religions and “woke” efforts to ameliorate poverty and hopelessness. GIMA’s efforts are a reminder that there are millions of truly good people in every religious community who focus on the admonitions–common to all religions–to love one’s neighbors and to work for social justice. (MAGA to the contrary, it has been my observation that all genuine religiosity is “woke.”)

I would encourage readers who reside here in central Indiana to visit the linked GIMA and Streets to Homes websites. You need not be a believer, or a member of a congregation, to support this initiative, which is an excellent reminder to those of us who are not religious to avoid painting the folks who are with too broad a brush.

Thankfully, genuine Christians aren’t like Micah Beckwith, genuine Jews aren’t like Bibi Netanyahu, and genuine Muslims abhor jihadists. They’re all pretty “woke”– and the rest of us need to remember that.

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