Yes, Virginia, the problem is the media–but not in the way most Americans assume.
Yes, the outlets we call “mainstream” could be doing a better job. The New York Times, especially, seems to have it in for Joe Biden. (My nephew’s husband recently wrote them to complain about their “horse-race” coverage and constant normalizing of Trump, and in response got a letter so smarmy he cancelled his subscription.) But the real problem isn’t the failure of actual news organizations to abandon an unfortunate “click-bait” approach–annoying as that is. The real problem is the widespread availability of faux “news”/propaganda sources that exist to facilitate the confirmation biases of voters.
I have previously shared a statement I routinely made to students in my Media and Public Policy classes: If you really want to believe that aliens landed in Roswell, New Mexico, I can find you five Internet sites with pictures of the aliens.
People living in our Internet Age inhabit an informational wild west, in which anyone with a computer and an Internet connection can claim to be a news site. People who desperately want to believe X need only do a brief google search to locate “reporters” who will assure them that X is, indeed, factual. Want to believe that the Covid vaccine causes Parkinson’s Disease? Think those “elitist” scientists are wrong about climate change? That Trump’s 92 indictments are fabricated elements of a witch hunt? Despite the great weight of evidence to the contrary, google will help you find “experts” who will confirm those counterfactual beliefs.
Most of us are aware of the prevalence of online propaganda, and a recent NBC report illuminated its effects on political preferences. It turns out–surprise!–people who follow very different news sources have very different political loyalties. (It also turns out that Trump voters are disproportionately people who know nothing about politics at all.)
Supporters of President Joe Biden and former President Donald Trump are sharply divided across all sorts of lines, including the sources they rely on to get their news, new data from the NBC News poll shows.
Biden is the clear choice of voters who consume newspapers and national network news, while Trump does best among voters who don’t follow political news at all….
The poll looked at various forms of traditional media (newspapers, national network news and cable news), as well as digital media (social media, digital websites and YouTube/Google). Among registered voters, 54% described themselves as primarily traditional news consumers, while 40% described themselves as primarily digital media consumers.
Biden holds an 11-point lead among traditional news consumers in a head-to-head presidential ballot test, with 52% support among that group to Trump’s 41%. But it’s basically a jump ball among digital media consumers, with Trump at 47% and Biden at 44%.
And Trump has a major lead among those who don’t follow political news — 53% back him, and 27% back Biden.
Researchers say that last category is comprised of voters who have decided who they are supporting and have simply “tuned out” information that might reflect poorly on their preferred candidate. If they encounter it at all, they dismiss it as “fake news.” As one scholar put it, “That’s why it’s hard to move this race based on actual news. They aren’t seeing it, and they don’t care.”
Third-party candidates also do well with this chunk of the electorate — a quarter of the 15% who say they don’t follow political news choose one of the other candidates in a five-way ballot test that includes Kennedy, Jill Stein and Cornel West. Third-party supporters also make up similar shares of those who say they get their news primarily from social media and from websites.
There is one bit of positive news in the NBC report: those of us who rely on traditional news sites–sites that follow professional journalism ethics and guidelines–are more likely to vote. According to the report, 19% of those who voted in the last presidential election but not in 2022 and 27% who voted in neither of the last two elections say they don’t follow political news.
The NBC report helps answer a persistent question: how can people support a man who [insert latest outrage here]. The answer is: they either don’t believe the outrage, because they rely on sources providing disinformation and propaganda–or they haven’t heard about them, because they ignore all political reporting.
Ben Franklin is said to have responded to a question about what sort of government the Founders had created by saying “A republic, if you can keep it.”
The question for our times is whether a country in which millions of voters know nothing about their government or politics will even vote, and if they do, whether they’ll vote to keep it.
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