Ever Wonder Where MAGAs Get Those T-Shirts?

As regular readers of this blog know, I read a lot of stuff from a lot of very different sources. Mostly, I do so in order to find material to post about, but I also do so because I’m retired, curious and have time but no hobbies– and I’m not much for movies and television viewing.

I mention this because, as I’ve continued to skim available media, I have slowly come to a very concerning conclusion: the MAGA, far-Right takeover of this country is a lot farther along than most normal Americans realize. I alluded to that when I posted about the Heritage Foundation’s willingness to put its appalling Plan 2025 in writing, evidently confident that any blowback to its profoundly anti-democratic, anti-American proposals would be offset by the embrace of millions of committed culture warriors.

Once you look around, you can identify numerous examples of just how far MAGA has penetrated. Trump and McConnell accelerated its capture of the federal courts. Faux News and its proliferating clones provide alternate realities to MAGA folks offended by verifiable facts. Americans continue to retreat into selected tribes. In much of Red America, Christian Nationalism has been normalized.

Then, of course, there’s the considerable cowardice of most Republican office-holders; as Liz Cheney recently said, most of the GOP members of Congress know that Trump is a liar and a danger to the Republic, but they are terrified of his supporters–the current base of the Republican Party.

I’ve recently come across more pedestrian examples, and in a way, I find them even more chilling.

The New Republic recently published a column describing Rightwing business startups. These are businesses that deliberately gear their appeal to the MAGA “tribe.” We’ve evidently come a long way from the time that businesses avoided political identification like the plague, believing that “weighing in” on contested political issues posed  an unacceptable risk to their brands. (That belief was so BT: before Trump.) The article focused on two companies: the Black Rifle Coffee Company (intended to become the “Starbucks of the Right”) and Nine Line Apparel.

Black Rifle got seed money from one Brandon Herrera,

a gun YouTuber and DIY machine-gun manufacturer known as the “AK Guy.’” Two weeks ago, after forcing the Republican congressman representing Uvalde, Texas, Tony Gonzales, into a runoff after he dared vote for a gun safety bill, Herrera tweeted, “Texas is done with RINOS. The war starts now.”

It also turns out that a“black rifle” is not a rifle that is black. It’s an AR-15 assault rifle.

You may have seen Black Rifle’s logo–Kyle Rittenhouse was photographed in the company’s t-shirt after bailing out of jail for fatally shooting a Black Lives Matter demonstrator. Or maybe you saw it on pictures of the “Zip Tie Guy” during the January 6th insurrection–the guy who was going to use his zip ties as tools to hog-tie “treasonous” senators–who wore a baseball cap featuring a Black Rifle product.

The linked article suggests that Black Rifle is just the leading edge of “a trend of brands that make fascist aesthetics into a central part of their business strategy.”

ONE COMPANY ORGANIZED ON THE BLACK RIFLE MODEL is both more modest (it booked an estimated $36 million in annual revenue in 2023, compared to BRCC’s $300 million) and more immoderate. None of Evan Hafer’s crisis communications–style hedging for Nine Line Apparel. After visiting their website, my feed immediately began filling up with ads picturing images like the Christmas card trollingly circulated by Gen. George S. Patton’s son, also a general, after the revelation of the My Lai massacre. Beside the inscription “Peace on Earth,” it depicted a stack of Vietnamese corpses. He also passed around a picture of himself posing with a polished skull with a bullet hole above the eye. Dad bods can now sport stuff like that on a hoodie for the low, low price of $47.99, less if you join Nine Line’s “Patriots Club.”

Among Nine Line’s products: a Spartan helmet done up in Darth Vader black above the legend “I’m a patriot. Weapons are part of my religion,” a Blue Lives Matter flag identifying the stripe in the center as the “Barrier between community and lawlessness,” and t-shirts proclaiming that “Family/Faith/Friends/Flag/Firearms” are “5 Things You Don’t Mess With” and an Air Force number that boasts “Dropping warheads on foreheads since 1947.”

As the article correctly notes, these enterprises are further confirmation of the willingness of many Americans to divide the moral universe into “two incommensurate categories—us, who are blamelessly pure, and them, who are dangerous pollutants of that purity.”

Or in the inimitable words of their Lord and Savior Donald Trump, they are “vermin.”

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Technology And Speech: A Conundrum

Americans have always engaged in disinformation. Political foes have historically disparaged each other; activists of the Left and Right have used pamphlets and newspapers, then radio and television, to spread bile and bigotry. Those of us committed to the principles of free speech have argued that–whatever the damage done by propaganda and lies (Big and small), allowing government to censor the marketplace of ideas would be a greater danger. 

I recently posted a relatively lengthy defense of that belief, which I continue to firmly hold.

Nevertheless, It’s impossible to ignore the fact that today, technology–especially the Internet–has vastly increased the ability to disseminate lies, misinformation, disinformation and propaganda, and I suspect I am not the only free speech purist who worries about the growth of widely-used sources that enable–indeed, invite and encourage– inaccurate, malicious and hateful communication. 

Elon Musk’s takeover of Twitter (now “X”) is a prominent example. Musk dispensed with the site’s previous content moderation policies, invited Trump to return, and recently welcomed back the far-right Austrian who received donations from and communicated with the Christchurch terrorist before the 2019 attack. Since Musk purchased the social media site, such far right users have proliferated.

The founder of the so-called Identitarian Movement, Martin Sellner, who preaches the superiority of European ethnic groups, was banned from Twitter in 2020 under the former management along with dozens of other accounts linked to the movement amid criticism over the platform’s handling of extremist content.

He’s back.

As Max Boot recently wrote in the Washington Post, “X (formerly Twitter) has become a cesspool of hate speech and conspiracy-mongering.” 

The problem became especially acute following Hamas’s Oct. 7 attack on Israel when the platform was flooded with antisemitic and anti-Muslim misinformation. It’s like watching a once-nice neighborhood go to seed, with well-maintained houses turning into ramshackle drug dens.

That deterioration of the neighborhood has been confirmed by organizations tracking digital bias:

The Center for Countering Digital Hate reported a surge of extremist content on X since Musk took over in 2022 and fired most of the platform’s content moderators. The center found tweets decrying “race mixing,” denying the Holocaust and praising Adolf Hitler. The thin-skinned tech mogul responded by filing suit; early indications are that the federal judge hearing the case is skeptical of X’s claims.

The focus of Boot’s article wasn’t on the Free Speech implications of bigotry spewed by widely-used social media platforms, but on the fact that taxpayers are essentially subsidizing this particular cesspool.

What galls me is that, as a taxpayer, I wind up subsidizing X’s megalomaniacal and capricious owner, Elon Musk. His privately held company SpaceX is a major contractor — to the tune of many billions of dollars — for the Defense DepartmentNASA and the U.S. intelligence community. He is also chief executive of Tesla, which benefits from generous government subsidies and tax credits to the electric-vehicle industry.

Musk needs to decide whether he wants to be the next Donald Trump Jr. (i.e., a major MAGA influencer) or the next James D. Taiclet (the little-known CEO of Lockheed Martin, the country’s largest defense contractor). Currently, Musk is trying to do both, and that’s not sustainable. He is presiding over a fire hose of falsehoods on X about familiar right-wing targets, from undocumented immigrants to “the woke mind virus” to President Biden … while reaping billions from Biden’s administration!

 

Musk is a “front and center” example of the conundrum posed by “Big Tech.” His obvious emotional/mental problems make it tempting to consider him a singular case, but his misuse of X in furtherance of his narcissism is simply a more vivid example of the problem, which is the ability of those who control massive platforms to distort the marketplace of ideas to an extent that has previously been impossible.

 

I have absolutely no idea what can or should be done to counter the threat to democracy, civic peace and reality that is posed by social media platforms and propaganda sites masquerading as “news.” Wiser heads than mine need to fashion regulations that require responsible moderation without infringing upon the genuine exchanges of opinion–even vile opinion– protected by the First Amendment. Figuring out how to walk that line is clearly beyond my pay grade.

 

One thing that government can do, however, is refrain from financing people who, like Elon Musk, are using our tax dollars to create division and foster bigotry. The First Amendment may protect his cesspool from sanctions, but it certainly doesn’t require financial support. As Boot concludes, Musk

 

 can espouse views that many Americans find abhorrent, or he can benefit from public largesse. He can’t do both — at least not indefinitely.

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My Mother Was Right…

As I used to tell my own children, you should always listen to your mother.

My sister and I were the products of a politically “mixed marriage.” Mother was a Republican and Dad was a Democrat, and they often ended up casting votes that cancelled each other out. There was a limit to our mother’s political conservatism, however–she was deeply suspicious of what she called the “fringe Right,” the Birchers and others who were then seen by the broad majority of the party as kooks and crazies.

Mother didn’t live long enough to see those kooks and crazies complete their takeover of the Republican Party and chase out the more moderate folks we used to lump together as “country club Republicans”– some who were philosophical conservatives and others whose business interests had turned them into anti-tax, “trickle-down” true believers.

Everything my mother thought about what was then the far-Right “fringe” has turned out to be correct. Only worse.

I was reminded of her long-ago criticisms when I read a recent article in Talking Points Memo. (Apologies if this is one of the articles behind the paywall for subscribers only.) The article began:

Whiplash-inducing breaks from long-held party positions have become the norm in today’s Republican Party.

From former president Donald Trump to emerging voices such as Senator J.D. Vance, presidential candidate Ron DeSantis, and North Carolina gubernatorial candidate Mark Robinson, a wave of politicians and activists have signaled an abandonment of Republican orthodoxy on issues that once defined the party.

The party of free trade has become protectionist. The party of Cold Warriors has increasingly backed Russia and opposed aiding Ukraine. The party of less government has grown conflicted about where it stands on Social Security and Medicare.

How can not just a party, but its voters, suddenly change direction on so many bedrock issues?

Or have they?

Ben Bradford, who wrote the column, hosts a podcast series called “Landslide.” He proceeded to answer his own question,  asserting that the current Republican Party does not, in fact, represent a change or reversal of course–rather, in his opinion, it represents an evolution. “What seems like a shift on fundamental issues” he says, “is the latest expression of the same underlying force that has propelled voters for nearly half a century.”

Bradford takes readers back fifty years, to the mid-1970s and the “New Right,” reminding us of their opposition to a “range of the era’s social and cultural changes: school integration, new textbooks, gun laws, the women’s rights movement, gay and lesbian rights, and — eventually — abortion.”

New Right organizations included Phyllis Schlafly’s Eagle Forum and the NRA’s further-right cousin, the Gun Owners of America. It also included many of the same conservative groups that push policy positions and drive national debates today: the Heritage Foundation, the American Legislative Exchange Council, and the National Right-to-Life Committee, to name just a handful. These groups shared many of the same founders. Harper’s Magazine described their organizational charts as “an octopus shaking hands with itself.”

Two things that were “new” about the New Right were direct-mail fundraising and–especially– culture war.

The New Right was organized around social and cultural backlash. It created a link between activists working for seemingly unrelated causes–for example, opponents of abortion and opponents of gun laws. Howard Phillips described the goal of the New Right as “organizing discontent.” At a time when the major political parties were still trying to downplay hot-button social and cultural issues, the New Right created a coalition based upon voters’ backlash to culture change.

The article argues that it was a tactic that changed the nature of American conservatism.

Bradford goes on to document how the New Right saved Ronald Reagan’s campaign–a campaign animated by a backlash against a changing culture.

The message of a better past endangered by a changing culture would not feel out of place coming from Republican candidates today. And, the issues they emphasize — opposing the contents of textbooks, the use of race in school admissions, and transgender rights, among others — are the modern descendants of those 50 years ago.

As my mother would have added, that “backlash” coalition wasn’t just angry about social change; it was also a hotbed of bigotry–it was racist, anti-Semitic, homophobic, misogynistic. If it ever gained power, she warned us, Americans who weren’t straight White Christians would be endangered.

Well, they’ve gained power– and proved her point.

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Real Conservatives Versus The MAGA Party

Vocabulary matters. Precision in language allows us to conduct public debates productively; when labels are misused– thrown about without accuracy–arguments about public policy and leadership go astray. Calling today’ s Republican Party “conservative” is more than a harmless misnomer; it is a slur on genuine conservatism, deeply unfair to principled conservatives and encouraging of irrelevant argumentation.

Here in Indiana, we need to call out candidates like Braun and Banks who dishonestly label themselves “conservative” when they are anything but. They are actually radical MAGA populist authoritarians–the antithesis of genuine conservatism. 

Peter Wehner is a genuine conservative; he served in the Republican administrations of Ronald Reagan, George H. W. Bush, and George W. Bush, and was executive director for policy for Empower America, a conservative group formed by William Bennett, Jack Kemp, and Jeane Kirkpatrick.

These days, Wehner is a contributing columnist to the New York Times, and in a recent column, he made a number of points that distinguish genuine conservatives from MAGA cultists like Braun and Banks.

The Republican Party has grown more radical, unhinged and cultlike every year since Mr. Trump took control of it. In 2016, there was outrage among Republicans after the release of the “Access Hollywood” tape. On the tape, in words that shocked the nation, Mr. Trump said that when you’re a star, “You can do anything. Grab ’em by the pussy. You can do anything.”

In 2023, Mr. Trump was found liable for sexual abuse. His “locker room talk” turned out to be more than just talk. Yet no Republican of significance said a critical word about it.

The same was true earlier this year when Mr. Trump was found liable for civil fraud. The judge in the case, Arthur F. Engoron, said that the former president’s “complete lack of contrition” bordered on “pathological.” Yet Republicans were united in their outrage, not in response to Mr. Trump’s actions but at the judge for the size of the penalty.

Wehner pointed out that today’s Republicans excuse the January 6th attack on the Capitol and actually glorify the insurrectionists.
At his kickoff campaign rally for 2024, a song called “Justice for All” played, featuring Mr. Trump and the J6 Prison Choir, made up of prisoners charged with crimes related to the riot. Republicans are not only convinced that Mr. Trump was unfairly impeached and unfairly indicted; they are also completely untroubled by his threats against (and slander of) judges, law clerks and prosecutors, not to mention his attempts to influence and intimidate witnesses.
They are fine with the former president referring to “the radical left thugs that live like vermin within the confines of our country” and insinuating that the former chairman of the Joint Chiefs of Staff, Mark Milley, deserved to be executed for committing treason. They are fine with Mr. Trump encouraging Russia to attack our NATO allies and comparing himself with Alexei Navalny, the Kremlin’s fiercest and bravest critic, who died while serving time in a remote Russian prison for his political beliefs. They are fine with him suggesting “termination” of the Constitution and with one of Mr. Trump’s lawyers arguing that if as president, Mr. Trump ordered SEAL Team Six to assassinate an opponent, he could be immune from criminal prosecution.
Wehner points out that the pre-Trump GOP would have overwhelmingly supported the recent aid package for Ukraine that twenty-six Republican senators voted against, and he offers several other examples supporting his contention that the MAGA takeover of what used to be a political party is now complete.
Whatever one thought of the Republican Party pre-Trump, it was not fundamentally illiberal or nihilistic; its leaders were not sociopathic, merciless con men, wantonly cruel and lawless. No area of Mr. Trump’s life appears to have been untouched by moral corruption.
I was a Republican for 35 years, and although I was never a conservative of the Peter Wehner variety, his conservatism is based upon a coherent, defensible philosophy of governance–and I agree with his assertion (and that of other principled conservatives) that the GOP is no longer a conservative party. To the contrary.

[Today’s GOP} instincts are nativist, protectionist and isolationist. But the most significant fusion is ethical and moral. The Republican Party keeps getting darker. It has become anti-intellectual, conspiracy-minded and authoritarian, intemperate and brutish, transgressive and anarchistic. And there’s no end in sight.

Mr. Trump is a human blowtorch, prepared to burn down democracy. So is his party.

Whatever today’s GOP is, it’s not remotely conservative.

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About That War On Women…

When women point out that “pro life” legislation and Court decisions are really “anti-woman,” far too many men respond with verbal pats on the head. “Tut tut, little woman–don’t you think you are being a bit hysterical?

Well, it appears that Talking Points Memo has “brought the receipts.” The site has acquired a trove of documents from a secretive group aiming to restore White Christian heterosexual men to their “rightful” dominance.

A secret, men-only right-wing society with members in influential positions around the country is on a crusade: to recruit a Christian government that will form after the right achieves regime change in the United States, potentially via a “national divorce.”

It sounds like the stuff of fantasy, but it’s real. The group is called the Society for American Civic Renewal (the acronym is pronounced “sacker” by its members). It is open to new recruits, provided you meet a few criteria: you are male, a “trinitarian” Christian, heterosexual, an “un-hyphenated American,” and can answer questions about Trump, the Republican Party, and Christian Nationalism in the right way. One chapter leader wrote to a prospective member that the group aimed to “secure a future for Christian families.”

The documents spell out the aims and objectives of what TPM calls “a shadowy network occupying the commanding heights of business, politics, and culture, open only to a select, elite few, committed to reshaping the United States to align it with the group’s radical values. ”

The members of this all-male organization are all White, well-to-do, devout Christian traditionalists engaged in politics.

Until TPM began reporting this story several weeks ago, the membership of the group had remained largely secret. Its existence was known and has been previously reported on by The Guardian, but the details of the group’s mission, membership criteria, board, and internal communications remained outside of public view. Beginning late Thursday, some of the leading members of the group identified by TPM through our reporting came forward publicly to acknowledge their memberships in the organization and published an internal document that TPM had already obtained. They said they were doing so in anticipation of another story by The Guardian.

These aren’t the pathetic “Proud Boys,” assorted Incels, or other misfits we’ve come to expect. TPM identified members: the president of the Claremont Institute, several Harvard Law School graduates, and leading businessmen in communities scattered across America. (Evidently, the man who incorporated the group nationally is an “Indiana shampoo tycoon who refers to himself as “maximum leader” and blogs about Rhodesian anti-guerilla tactics and how the must-read dystopian fiction novel for white supremacists, The Camp of the Saints, is actually a vision of America’s present.”)

Group members hold a distinct vision of America as a latter-day ancient Rome: a crumbling, decadent empire that could soon be replaced by a Christian theocracy. To join, the group demands faithfulness, virtue, and “alignment,” which it describes as “deference to and acceptance of the wisdom of our American and European Christian forebears in the political realm, a traditional understanding of patriarchal leadership in the household, and acceptance of traditional Natural Law in ethics more broadly.” More practically, members must be able to contribute either influence, capability, or wealth in helping SACR further its goals.

“Most of all, we seek those who understand the nature of authority and its legitimate forceful exercise in the temporal realm,” a mission statement reads.

And of course, in the time-honored tradition of “follow the money,”

Once in the group, the statement says, members can expect perks: “direct preferential treatment for members, especially in business,” and help in advancement “in all areas of life” from other members.

The report–which you really do need to read in its entirety–traces how TPM uncovered the group’s existence and origins, and confirmed its core mission: “to create a mini-state within a state, composed entirely of Protestant, Catholic, and Orthodox Christian men. It’s explicitly patriarchal, demanding that group members assume a dominant role at home, and celebrates the use of force and existence of authority.”

Two paragraphs ought to alarm any non-male, non-White, non-Christian, non-straight person who reads the extensive, linked report:

What sets SACR apart is that its members come from and are recruited from the upper crust of American society. They are wealthy — independent wealth is a requirement for membership, per documents TPM obtained. And they are credentialed.

SACR offers a redoubt for powerful people who take the culture war extremely seriously and believe in their bones that hemorrhaging church membership, the Obergefell decision on same-sex marriage, and the ebbing status of Christian men in American society are an existential threat to their vision for America, and who have the means to build a society on a different path.

Katie Britt would fit right in…..

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