PR Advice from an Expert

A good friend of mine used to run one of Indiana’s premiere public relations firms. So naturally, when the news broke that state agencies had hired a national PR powerhouse (for $2,000,000!) to begin repairing the damage done to the state’s economy and reputation by those responsible for the RFRA debacle, I asked him for his thoughts.

His response:

As an Indiana PR professional, I will fix Indiana’s problem for free in three simple steps:
1. Pass a civil rights law that prohibits discrimination on the basis of sexual orientation and gender identity — along with sex, race, religion, etc.
2. Have an articulate Indiana spokesperson appear on “This Week” with George Stephanopoulos.
3. When George asks “A final question, a final yes-or-no question: Do you think it should be legal in the state of Indiana to discriminate against gays or lesbians?” answer: “No, George, it should not be legal and it is not legal in the state of Indiana.”

PR problem solved. No expense required.
You’re welcome.

In other words, our mothers were right: Actions speak louder than words. (People will judge you by your behavior.) Think before you speak. (You won’t get into these situations if you think about what you are about to say or do before you say or do it.) Treat others as you would like to be treated. (You won’t regret acting like a nice person instead of a jerk.)

After all, as Matt Tully noted in a column making much the same observations as my friend, there’s a limit to what spin alone can accomplish.

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My Study is More Reliable Than Your Study…

An online publication called “Journalists’ Resource” recently posted a really helpful article about academic studies.

By this time, most sentient beings understand that we live in a world ruled by confirmation bias: the process of cherry-picking data in order to confirm our pre-existing beliefs and prejudices. We all do it–us “good guys” as well as those who (since they disagree with us) are clearly wrong. And when we encounter an academic study that confirms our positions, we’re excited.

See? I was right!

For those of us who do try to seek out different perspectives, who make an effort to step back and be analytical and measured, credible research is important. The problem is, not all research is reliable, and relatively few people have the statistical and methodological skills to assess the credibility of a given study.

That’s why this article is so useful. It gives journalists–and by extension, the rest of us–a “map” for determining whether and to what extent a study’s conclusions are reliable.

This requires data literacy, some familiarity with statistical terms and a basic knowledge of hypothesis testing and construction of theories.

Journalists should also be well aware that most academic research contains careful qualifications about findings. The common complaint from scientists and social scientists is that news media tend to pump up findings and hype studies through catchy headlines, distorting public understanding. But landmark studies sometimes do no more than tighten the margin of error around a given measurement — not inherently flashy, but intriguing to an audience if explained with rich context and clear presentation.

The rest of the article is well worth reading; it lists the questions one should ask, defines scholarly terms, and provides context for figuring out what a particular study is really telling us. Or not.

Really helpful–assuming we are looking for information, and not just ammunition.

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Burkha Barbie

A friend has pointed me to a weekly feature in the Washington Post called “Intersect.” Each week’s entry begins with “What was fake on the Internet this week?” and proceeds to list leading hoaxes, stories intended to be satirical that were taken as true, and the like.

So that’s where we are–in a media environment where no one knows what’s true and what’s fabricated, an environment that has made my students distrust the accuracy of pretty much everything they read on line, an environment that feeds and reinforces crazy uncle Ray’s darkest suspicions and conspiracy theories, and lets us all troll for “evidence” that supports our preferred beliefs.

I’m not sure what to call the media overload we live in, but I’d hesitate to call most of it journalism.

I had two immediate reactions to the existence of this (very useful) site. First, it testifies to a phenomenon I’ve previously noted: we have a large number of elected officials and public figures who are walking self-satires. Be honest: if you saw a headline to the effect that Sarah Palin or Louie Gohmert or Michelle Bachmann said Martians had landed and were having sex with antelopes, wouldn’t you believe it? Aren’t they all perfectly capable of saying something like that? Who could blame you for being credulous?

Second, this is exactly where real journalism needs to go. We need more sites devoted to verification (or debunking, as appropriate) of assertions made by our political class. That used to be what journalists did: when Partisan A proclaimed a fact, or made an accusation about Partisan B, real reporters investigated it and told us whether it was true. We need more sites like Politifact and Factcheck and Snopes….not because they are always right, but because–unlike so much of the rest of our current media sources–they are at least trying to get it right.

By the way, I know it’s disappointing, but Mattel really isn’t coming out with a Burkha Barbie…..

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And You Thought Our Legislature Couldn’t Get More Embarrassing…

When you see a Senate Resolution citing the authority of the 10th Amendment, you can pretty well guess that what follows will be an indignant rant about the right of the state to do what it damn well pleases and screw the federal government.

(I do count myself among those who feel that both the 9th and 10th Amendments have gotten a wholly unwarranted short shrift from the Court, but that’s a more nuanced discussion for another day…)

Indiana State Senator Kruse has proposed a Resolution “urging rejection in the State of Indiana of all unnecessary regulations imposed by the United States Environmental Protection Agency and asserting that the Indiana Department of Environmental Management will provide environmental protections for the citizens of Indiana.”

There’s a sterling example of legislative drafting for you…

Perhaps ALEC or the Koch Brothers or one of Indiana’s coal companies will be so kind as to let us know which federal environmental regulations are “unnecessary”?

And perhaps the Indiana Department of Environmental Management will erect a barrier around the perimeter of the state, to protect us from polluted air and water from elsewhere? (Maybe we can have our own “border security”?)

Now, I realize this is a Resolution, with no legal effect. It’s just the legislative equivalent of a foot-stamping hissy-fit. But really–can’t the General Assembly take a few minutes out of its busy schedule of embarrassing the state to do something about jobs, education, child welfare….something that might actually benefit the citizens who elected them?

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War and Peace and Chickenhawks

I rarely write about foreign affairs, because it is a complex policy arena in which I have little or no expertise, but the current right-wing hysteria over the (not-yet-fully-fleshed-out) deal with Iran is incredibly troubling for a number of reasons.

Part of the push-back, of course, can be attributed to the Right’s pathological hatred of Obama. But a lot of it goes well beyond that and into the psyches of the GOP’s “Cheney wing”–those saber-rattling lawmakers who enjoyed multiple deferments or otherwise avoided military service themselves, but who sneer at diplomacy and seem bound and determined to send other people’s children into combat.

That “ready, shoot, aim” approach cost us dearly in Iraq and Afghanistan, not to mention that it decimated and destabilized large portions of an already volatile region. You’d think we might have learned a lesson…

Of course, American Right-wingers aren’t the only paranoids participating in the debate. Netanyahu (Israel’s Dick Cheney) isn’t helping matters. To the contrary, he is inflicting significant damage on the American-Israeli partnership that is critical to Israel’s continued survival.

As Political Animal reports

As Israeli Prime Minister Netanyahu continues to decry the landmark deal between the U.S. and Iran, more evidence is emerging that Israel’s current leadership is alienating Americans in droves:

The number of Americans who view Israel as an ally of the United States has sharply decreased, according to a new poll published Thursday. Only 54% of Americans polled said that Israel is their country’s ally, a decline from 68% in 2014 and 74% in 2012.

It isn’t just non-Jews who find Netanyahu’s positions counter-productive and ultimately dangerous to the Jewish state. J Street, a Jewish, pro-Israel lobbying group, is alarmed by his rhetoric, as are numerous Israelis in and out of that country’s defense forces. His unseemly and partisan alliance with Congressional Republican hawks is nothing new, nor is his track record of being wrong about pretty much everything.  His narrow re-election  has made rational debate much more difficult.

Early indications are that the deal struck by Kerry is better than most experts had hoped for. That doesn’t mean it should be uncritically endorsed; the details to be worked out are important, and the stakes are too high for an agreement based only upon “trust me.” That said, the current status is promising, and neither Bibi’s longstanding paranoid fantasies nor the wet dreams of American chickenhawks should derail continuing work on a comprehensive agreement.

As they said in the 60s, all we are asking is to give peace a chance.

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