In a recent opinion piece for the New York Times, David French shared his theory that the recent, astonishing number of sign-ups to Meta’s Threads occurred–at least in part– “because Elon Musk did to Twitter what Donald Trump did to America.”
Not that Twitter was so great before Musk acquired it–as French quite accurately notes, understanding what Musk did to Twitter doesn’t require an exaggeration of Twitter’s virtues before Musk, “any more than we should exaggerate the health of our body politic before Trump.”
Even before Musk, Twitter had become a toxic force in American culture, so toxic that I wrote last year it might be beyond repair. The site lurched from outrage to outrage, and the constant drumbeat of anger and crisis was bad for the soul.
So, yes, when Musk purchased Twitter, it needed help. Instead, he made it worse. Much worse.
For all of Twitter’s many flaws, it was still by far the best social media app for following breaking news, especially if you knew which accounts to follow. It was also the best app for seeing the thoughts of journalists, politicians and scholars in real time, sometimes to our detriment. It wasn’t the American town square — there are still many places where we talk to one another — but it was one of our town squares. Twitter mattered.
French enumerates the numerous decisions that have made the platform much worse–decisions that rather clearly rested on Musk’s flawed understanding of its strengths and weaknesses.
French’s essay makes a point that is applicable not just to the marketing of a social media platform, but to policy–and for that matter, human decision-making–more generally. As he says,
The new right’s theory of culture and power is fundamentally flawed, and both Trump and Musk are now cautionary tales for any conservatives who are willing to learn.
According to French,
The new right’s theory of power is based on a model of domination and imposition, and it just doesn’t work. In the new right’s telling, the story of contemporary American culture is the story of progressive elite capture of the nation’s most important institutions — from the academy to big business to pop culture to the “deep state” — followed by its remorseless use of that institutional power to warp and distort American values.
And what’s the new right’s response to its theory of the left’s use of power? Fight fire with fire. Take over institutions. They tried to cancel us? Cancel them. They bullied us? Bully them.
The “cautionary tale” to which French alludes is actually pretty simple: in order to fix a problem, you need to diagnose it properly. Medical personnel understand that–duh!– if the disease being treated isn’t the disease from which you’re suffering, you won’t be cured. If a social dysfunction is rooted in X and policymakers insist upon addressing it by attacking Y, the likely result will just be additional dysfunction.
That axiom is simple, but of course, its application can be complicated. The actual roots of many social problems are complex. That said, a significant cause of America’s political divisions can be found in the wildly different diagnoses of the country’s problems offered by the GOP cult and by more thoughtful Americans.
The cult is convinced that America’s problems are rooted in a modernity that has discarded “tradition,” by which they mean the dominance of White Christian males. The cult’s frantic efforts to outlaw abortion and its attacks on efforts to increase diversity, inclusion and equity grow out of that diagnosis. The most recent example: House amendments to the bill funding the military– funding that passed only after the far Right attached provisions limiting abortion rights, gender transition procedures and diversity training in the armed forces.
When a diagnosis–an explanation of causation–is rooted in fantasy, the medicine prescribed is likely to make the condition worse. Gun violence won’t be ameliorated by making more guns available to “good guys;” the working poor won’t be helped by reducing taxes on presumed “job creators;” history won’t disappear if we pass laws against teaching it…
What happens when a sizable portion of the polity misdiagnoses reality–when the “medicine” imposed by people in power is exactly the wrong prescription? We’ve seen the result. As French put it, a government that needed reform “encountered a politician who broke far more than he built. A social media platform that needed repair was purchased by its most prominent troll. The results were predictable.”
We inhabit a complicated world. It isn’t always easy to locate the roots of our problems–but government by people whose diagnoses and prescriptions are reliably simple and just as reliably wrong won’t cure what ails us.
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