Boycotts can be hard to organize, especially in a digital age when consumers find shopping at large, national retailers so easy and convenient.
During the past several months, we’ve seen the power of grassroots resistance to Trump and MAGA (I’m sure Jimmy Kimmel would agree), but getting people to forego a streaming channel or participate in a No Kings rally is easier than asking them to disrupt their daily shopping routines for weeks or months.
We Ain’t Buying It may have hit on a middle ground–a limited-time boycott that will send a message without requiring participants to engage in long-term withdrawals. As the Contrarian recently explained, a group of resistance organizers are promoting a brief consumer boycott over the Thanksgiving holiday. The boycott is focused on three companies: Amazon, Home Depot, and Target. The intent is to send a pointed and unmistakable message to three companies that have been identified as Trump regime enablers.
We Ain’t Buying It proposes to mobilize the collective power of the grassroots this Thanksgiving through Cyber Monday. As the alliance announced,
President Trump and his corporate allies continue to relentlessly attack our communities—from mass firings of federal workers to corporate pressure to dismantle DEI to ICE raids targeting our neighbors to a government shutdown that left 42 million people without needed food….
Together we will hold accountable corporations like Target, Home Depot, and Amazon, that continue to enable and profit from this administration’s relentless and cruel attacks on working people and our families.
As a co-founder of Black Voters Matter explained, “We’re watching corporations bend over backwards to appease an administration and gain tax breaks, even when it hurts their own customers.” As she also pointed out, they’ve ignored a significant fact: “tax breaks don’t matter when sales collapse.”
Choosing Thanksgiving weekend through Cyber Monday will give ordinary people an opportunity to send a very pointed message–that they have the power to direct their patronage and dollars to companies that have demonstrated a commitment to the people who build their bottom lines. And brief boycotts can be very effective.
In the case of Disney/ABC, “Data from research firm Antenna found that during September, the number of U.S. consumers who canceled their Disney+ subscriptions averaged 8%, which is double the 4% estimate for the prior two months,” The Street reported. Also, Hulu’s average cancellation rate was “twice the 5% rate for the previous two months.” (Among all its streaming services, Disney reportedly lost 1.7 million subscribers.) In addition, Disney suffered a dip in market capitalization of $4.2 billion at one point.
The article describes how, through our history, various boycotts have changed corporate conduct and publicized citizens’ grievances. They’ve given ordinary people a sense of personal agency, at the same time “incentivizing” companies to think twice before enabling an autocratic regime.
Indivisible, which is one of the organizations sponsoring the boycott, has a website devoted to the effort. Their “ask” is simple: “Target, Home Depot, and Amazon must stop undermining our democracy by collaborating with, and enabling, the Trump administration. Reinstate their DEI policies, refuse to cooperate with ICE, and withhold funding to Trump’s authoritarian regime. ”
The collective action they endorse is equally simple:
Join us for a full Thanksgiving black out. From Thanksgiving Day through Cyber Monday (11/27 – 12/1), don’t buy anything from Target, Amazon, or Home Depot. Don’t give any money to the companies that are undermining our democracy.
Instead, support small, local businesses or mutual aid efforts in your community.
We Ain’t Buying It chose Thanksgiving weekend for an obvious reason; it’s a peak shopping time. As the site recounts, more than 196 million Americans shopped over last year’s holiday weekend, making it a perfect opportunity to send a message– to notify Target, Home Depot, and Amazon that collaborating with Trump imposes a cost. We won’t shop with you. If they don’t get the record numbers of shoppers they’re anticipating, they’ll notice!
I stopped shopping at Target when they gave in to Right-wing criticisms and limited their Gay Pride merchandise. I haven’t shopped at Home Depot since I learned their founder was a huge Trump donor. Admittedly, I’d find it very difficult to entirely stop shopping at Amazon, but I can certainly refrain from visiting that site for the few days of the boycott. And I can–and will– also refrain from buying my Christmas and Chanukah gifts there, something I’ve done for the past several years.
We can all shop local this holiday weekend, helping smaller, local retailers and sending a very important message!
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