Selling Cars and Candidates

When I was in college, I worked one summer for a friend of my father; he owned a Cadillac-Rambler agency (no kidding!), and I was billed as the first female used-car salesman (not “salesperson” back then) in Anderson, Indiana. I soon learned that if I wanted to sell a car, I needed to find out what the buyer wanted and emphasize those features–if someone came in wanting a red car, I talked about what a great shade of red this one had; if they wanted a V-8 engine, I talked about that.

A pretty elementary lesson in marketing.

Unfortunately, that’s the one lesson political candidates at all levels have really learned well.

We like to think of the democratic system as one where candidates and parties offer us competing visions and philosophies, and we choose between them. But all too often, that isn’t what happens. Instead, candidates hide or minimize agendas that they think (usually correctly) voters won’t “buy.” They become stealth candidates of a sort. So we have a Richard Mourdock, a man who won his primary promising to be intransigent, suddenly talking about co-operation and bipartisanship. You have Mike Pence, who has spent his entire time in Congress fighting for far-right culture issues, suddenly voicing concern about  jobs and economic development, and another culture-warrior, Scott Schneider, running ads touting his bona fides as a “family man, and small businessman” who serves the public in the Indiana legislature.

It’s enough to make me sympathize with the folks on the far right who are always complaining that their Republican candidates won’t run a full-throated conservative campaign. That complaint assumes that a campaign run forthrightly on Right issues–defunding Planned Parenthood, passing a “personhood” amendment to outlaw not just abortion but also most birth control, anti-GLBT measures and of course starving government until it’s small enough to drown in Grover Norquist’s bathtub–would be a winner.

Candidates who aren’t entirely delusional recognize that these positions do not reflect the will of the larger electorate, no matter how fervently they are embraced by the True Believers. So they lie. They try to re-invent themselves. They tell us what they think we want to hear. And if they have enough money and good advertising consultants, they often win.

Because selling that car is more important than admitting that it’s maroon, not red. Being elected–achieving some measure of power–trumps running a campaign based upon telling voters the truth.

It’s interesting that so many of these profoundly dishonest campaigns are run by candidates who talk incessantly about the importance of religion, and who want us to know how godly and pious they are. I guess they missed that part about “bearing false witness.”

They’d make great car salesmen.

Comments

Bad Monkey

I’m writing this before the November 2d elections, knowing that it won’t see print until the election results are known. The timing won’t keep me from making a prediction: voters will reward sleazy tactics, outright liars and buffoons of all political persuasions.

That’s because the election season that will (mercifully) be over when you read this has been dominated by two parties—not Republicans and Democrats, but those I’ll dub “denialists” and “enablers.”

Denialists have a variety of motives, but essentially, they are fleeing the complexity and ambiguity of modern life. They span a spectrum from the outright delusional—the so-called “birthers” who have convinced themselves that President Obama was born in Kenya, and the one in five Americans who believe he’s a secret Muslim—to the various groups of creationists, climate change deniers and others who are suspicious of science and empirical evidence and looking for any opportunity to reject findings that do not confirm their own beliefs or serve their own interests. They include the revisionists who cling to carefully selected and edited versions of America’s history and constitution.

There have always been denialists on the fringes of American political life. What is different today is that they are being enabled by the emergence of a media landscape in which the time-honored function of genuine journalism—truth-telling—has been pushed aside in favor of what sells, and telling people what they want to hear is a sure winner.  The fact that paying talking heads to spout uninformed—occasionally deranged—opinions is so much less expensive than paying journalists to do actual reporting is just icing on the cake.

In this intellectually dishonest, morally distasteful environment, can we really be surprised that candidates of both parties have participated in a content-free, ugly exchange of untruths and half-truths?

In the run-up to November 2d, it has been impossible to avoid the hammering of negative, misleading ads. I am supposed to be outraged over the “government takeover” of Medicare (and too stupid to know that Medicare is a government program). I am supposed to believe that a candidate for prosecutor who once represented a defendant accused of child molestation is thereby disqualified for office (and to ignore the profoundly unethical conduct of a candidate who would make such a charge). Presumably, I am supposed to listen to the out-of-context charges and counter-charges, the grainy photographs and gloomy atmospherics and make my candidate selection based purely on my emotional response.

No wonder Jon Stewart held a rally for sanity. If the antics of this electoral season are any indication, it’s in short supply.

Actually, it was Stewart who came up with the best description of our current politics. In an interview, Terry Gross of NPR asked him about his focus on politicians and the media, and who was most culpable. Stewart said “Politicians are politicians. If you go to the zoo and monkeys are throwing feces, well—that’s what monkeys do. But you’d like to have the zoo-keeper there saying ‘Bad Monkey.’”