False Equivalence 101

An article by Jeffrey Toobin in The New Yorker references a new book on right-wing media, written by Yochai Benkler, Robert Faris, and Hal Roberts. The book–to be published next month by Oxford University Press– is titled, “Network Propaganda: Manipulation, Disinformation, and Radicalization in American Politics.

It debunks a favorite belief of politicians and journalists. As Toobin writes,

The Washington conventional wisdom presupposes a kind of symmetry between our polarized political parties. Liberals and conservatives, it is said, live in separate bubbles, where they watch different television networks, frequent different Web sites, and absorb different realities. The implication of this view is that both sides resemble each other in their twisted views of reality. Rachel Maddow and Sean Hannity, in other words, represent two sides of the same coin.

This view is precisely wrong.

The two sides are not, in fact, equal when it comes to evaluating “news” stories, or even in how they view reality. Liberals want facts; conservatives want their biases reinforced. Liberals embrace journalism; conservatives believe propaganda. In the more measured but still emphatic words of the authors, “the right-wing media ecosystem differs categorically from the rest of the media environment,” and has been much more susceptible to “disinformation, lies and half-truths.”

This assertion sounds as if it is itself the result of propaganda–liberal propaganda, in this case. But as Toobin reports,

“Network Propaganda” is an academic work at the crossroads of law, sociology, and media studies. Benkler is a law professor at Harvard and a co-director of the university’s Berkman Klein Center for Internet and Society, where Faris and Roberts both conduct research. The book is not a work of media criticism but, rather, of data analysis—a study of millions of online stories, tweets, and Facebook-sharing data points. The authors’ conclusion is that “something very different was happening in right-wing media than in centrist, center-left and left-wing media.” Accordingly, they wrote the book “to shine a light on the right-wing media ecosystem itself as the primary culprit in sowing confusion and distrust in the broader American ecosystem.”

The book examines the way in which that right-wing “ecosystem” works. Stories frequently begin on conspiracy theory sites like Infowars; if they remained there, most people would either fail to encounter them or see them for what they are. But they “migrate” to outlets like Fox News, that claim to follow principles of objective journalism. The authors note that there simply aren’t significant sites on the left that mirror those on the right by trafficking in “chronic falsity;”  furthermore, the “upstream sources” in the center and on the left do adhere to traditional journalistic standards, so they debunk rather than parrot the stories contrived by those few sites that  crank out leftwing propaganda.

This lack of symmetry is why “Pizzagate”–accusing Hillary Clinton of pedophilia and of molesting children in the basement of a pizza parlor–was widely reported, while unverifiable allegations that Trump had raped a 15-year-old quickly died.

The authors’ telling conclusion, based upon their data analysis, was that Trump’s election wasn’t the result of Russia’s (admitted) interference, nor to Cambridge Analytica’s manipulation of Facebook.

Rather, it was the feedback loop of right-wing quasi-journalism that had the most impact—and that hypothesis has profound implications not only for the study of the recent past but also for predictions about the not-so-distant future.

This analysis confirms the suspicions of several of my colleagues who have “lost” their previously rational parents to Fox News.

The sixty-four thousand dollar question is: in a country committed to freedom of speech and the press, what can we do about it?

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A Different Kind Of Weapon

A story about the recent Santa Fe school shooting highlighted what worries me most of all about America’s future–not to mention humanity’s–and our ability to engage in fact-based, rational discussion and debate.

In the first hours after the Texas school shooting that left at least 10 dead Friday, online hoaxers moved quickly to spread a viral lie, creating fake Facebook accounts with the suspected shooter’s name and a doctored photo showing him wearing a “Hillary 2016” hat.

Several were swiftly flagged by users and deleted by the social network. But others rose rapidly in their place: Chris Sampson, a disinformation analyst for a counterterrorism think tank, saidhe could see new fakes as they were being created and filled out with false information, including images linking the suspect to the anti-fascist group Antifa.

The immediacy and reach of the disinformation about gun violence are nothing new, nor is this tactic limited to the gun debate–and that’s the problem.

Thanks to technology, we are marinating in propaganda and falsehood–weapons that are ultimately far more powerful than assault rifles.

There have always been efforts to mislead the gullible, to confirm the suspicions of cynics and the certainties of ideologues. No matter how diligently we try not to indulge in confirmation bias, most of us are susceptible to the “facts” that have been slanted in a direction we’re predisposed to accept. But we have never seen anything like the onslaught of utter fabrication that has been made possible by our new communication mediums, and the result is beginning to emerge: Americans are increasingly distrustful of all information.

We don’t know who or what to believe, so we suspend belief altogether.

When people occupy incommensurate realities, they can’t communicate with each other. The one thing Donald Trump does understand–and unfortunately, it is the only thing he appears to understand–is that lies and “alternate” facts undermine citizens’ ability to make decisions based in reality. Thus his attacks on the “fake” news media and his assertions of “achievements” that exist only in the precincts of his grandiose imagining.

The effectiveness of this technique of cultivating uncertainty was prominently displayed during the so-called “tobacco wars,” when flacks for the tobacco industry realized that a frontal attack on medical reports linking smoking to cancer were doomed, but that efforts to muddy the waters–to suggest that the “jury was still out”–could be very effective. If the attack was on the reliability of science, the public would discount it, but if the message was “scientists still aren’t sure,” people who wanted to be fair–and those who wanted to keep smoking– would withhold judgment.

That same tactic has been used–very effectively–by fossil fuel interests to undermine settled science on the reality and causes of climate change.

The problem is that people of good will–and, of course, those who are not so well-intentioned–no longer know what to believe. What is factual, and what is self-serving bullshit? And how do we tell the difference?

 Unless we can address this issue–unless we can reclaim the ability to determine what is fact and what is fiction, what is credible evidence and what is “disinformation”– humanity is in a world of hurt.

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Just the Facts

As regular readers of this blog know, I tend to harp a lot on the inadequacies of the media and the importance of accurate and complete information. My (frequently unarticulated) assumption is that if people agree about the facts of a matter, they are more likely to agree upon what those facts mean. So facts matter. A lot.

Case in point: yesterday, I shared my frustration about Fox News and its incessant drumbeat about a ‘Benghazi scandal’ the details of which the network neglects to specify. One of the commenters purported to fill in the blanks by asserting that the administration had refused to deploy troops that were within range and might have saved lives.

That would indeed be scandalous, if true. But as most other media outlets have reported, every military official in a position to know has emphatically denied the allegation. (Former Secretary of Defense Gates characterized the belief that the nearest troops could have gotten to Benghazi in time to defend the embassy as based upon “a cartoonish understanding” of military operations.) Unless every military expert from Gates on down is part of a conspiracy to protect the administration, the facts do not support the single concrete accusation being made.

I’ve been mulling over the role fact-finding plays in our political debates, because I’ve been reading a book that has been getting a lot of attention lately, Jonathan Haidt’s The Righteous Mind: Why Good People are Divided by Politics and Religion. Haidt’s scholarship is focused upon moral psychology, and the book is an excellent and very accessible exploration of evolutionary morality and the operation of culture on innate human tendencies.

One of the innate tendencies Haidt identifies is a belief in proportionality; that is, a belief that reward should be based upon contribution. Most of us have an innate “fairness” monitor that tells us that the member of the tribe who works hard should be entitled to a greater share of communal goods produced than the slacker.

I think both conservatives and liberals agree with this moral premise. Their dispute is with application—that is, with the facts. For example, if you believe that people are poor because they are lazy and conniving—that is, slackers, you will resent their dependence on public assistance. If you discover that the great majority of poor people work 40 or more hours a week at jobs that simply do not pay enough to allow them to get by, and that those who are “gaming the system” are a very small percentage, you are less likely to feel that you’ve been taken advantage of and more likely to support policies aimed at making the working poor self-sufficient.

There are lots of other examples, but the basic point is: facts matter. Conservatives and liberals (terms that have lost much clarity in any event) share many more moral premises than the pundits and pontificators assume.

What we increasingly do not share is accurate and complete information–and a uniformly credible media.

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