Follow The Money–Hulk Hogan Version

Regular readers of this blog know that I focus a lot on what I call the “information environment,” and its immense effect on our politics and government. I particularly worry about the increasingly fragmented nature of that environment, and the ability the Internet offers to occupy a “reality” of our individual choosing.

It isn’t only the proliferation of what we might call “alternative fact” sources, and the ease of accessing them. The so-called “legacy media” hasn’t exactly covered itself with glory. Respectable outlets like the Washington Post and the New York Times have–for one reason or another (Jeff Bezos or ??) normalized the distinctly abnormal demented and deteriorating President. The recent rise of alternative sources like Substack has included some excellent truth-tellers, but most Americans lack the time, interest or background information needed to seek them out.

To call the present overall media environment unsatisfactory–to point out that the absence of truth-telling journalism endangers democratic decision-making–does not seem an overstatement.

Given the reality of all this, I was intrigued by a recent essay by Josh Marshall in Talking Points Memo (which is one of the reliable and perceptive alternative sources available.) That essay attributed much of the currently unsatisfactory nature of our media to Hulk Hogan’s lawsuit against Gawker, which the essay called “a seminal event prefiguring and laying the groundwork for much of what has happened in the last decade.”

The facts are simple. Hogan was a tabloid celebrity. Gawker published a tape of him having sex with a woman who wasn’t his wife. Hogan sued Gawker for invasion of privacy. At the time, as Marshall wrote, “It was hard to take seriously that this was a righteous fight for the First Amendment…. publishing someone’s sex tape struck me as reckless, difficult to justify in journalistic terms and frankly hard to defend.”

Hogan got a $140 million judgement…. Without $140 million, Gawker couldn’t appeal. The company and its owner, Denton, were forced into bankruptcy. And that was the end of Gawker and its stable of sites. Some of those — Jezebel, Gizmodo, Deadspin, even the Gawker site proper (Gawker Inc. was the company that owned all these sites) have had post-bankruptcy zombie existences. But basically that was it.

That lawsuit was a critical event of our time, and Gawker’s destruction was a body blow to the First Amendment. Hogan’s lawyer, Charles Harder, wasn’t just any libel lawyer. He had whole new ways of going about it. After Harder’s victory for Hogan, his new approaches to attacking media companies were quickly folded into the Trump political movement, not just the strategies but Harder’s firm itself. You see them again and again in numerous Trump and MAGA world lawsuits.

It turned out that Hogan himself was the cat’s paw of Peter Thiel who funded the entire litigation. Hogan himself must have been a wealthy man but the bills of a major libel suit is a very iffy investment. Denton had suspected that someone was footing the bill behind the scenes — perhaps even Thiel. Money seemed like no object in how the lawsuit proceeded. Thiel took all those worries and risks away. Thiel held a grudge over Gawker’s past negative coverage of him and had been plotting its destruction behind the scenes. Thiel’s use of Hogan presaged the current world of billionaire lawsuits in which limitless money can overcome the weakness of meritless litigation. (See the recent Times story on how Elon Musk and MAGA attorneys general have brought Media Matters to its knees.) The rich have always put their wealth on the scales of justice. But Thiel’s actions opened new terrain, as did the explosion of billionaire wealth taking shape at the same time…

Gawker wasn’t damaged. It was destroyed. It ceased to exist. For what was essentially pocket change, Thiel got his revenge. In that one suit, you can see the evil vapors of Trumpism and its oligarchic billionaire milieu congealing into solid matter for everything that was to come. In so doing, Harder and Thiel radically raised the stakes for all journalism in the United States. The combination of billionaire money, novel legal theories, venue shopping and quirks of civil litigation at the state level (the fact that Gawker was prevented from appealing a judgement that never would have survived appeal) changed everything that goes through a publisher’s mind when they click the publish button.

It’s the new Golden Rule: he who has the gold, rules…and sets the narrative…

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Journalism In The Age Of Trump

History confirms the existence of what we might call “fringe folks” in every society–people who, for whatever reason, have embraced conspiracy theories and/or rejected credible evidence of reality. The question for our age is: how did we get to a point where these deluded and arguably dangerous individuals have assumed authority? What has enabled a certified nutcase like RFK, Jr. to hold sway over the health of Americans, or a man seemingly devoid of contact with either knowledge or reality to become President of the United States?

As regular readers of this blog know, I attribute much of this state of affairs to our current information environment–a fragmented environment that allows Individuals to “curate” their preferred realities. (I used to tell the students in my Media and Public Affairs classes that if they really believed aliens had landed in Roswell, I could find them five internet sites with pictures of the aliens…)

I think it is fair to say that one of the reasons for the proliferation of alternate media sources, including widespread propaganda outlets, has been the inadequacy of mainstream, “legacy” journalism. There’s a reason that so many of the most professional journalists have abandoned their positions with those legacy outlets and decamped to places like Substack–a reason why so many of us depend upon the daily reports from reputable scholars like Heather Cox Richardson and Paul Krugman, and look askance at news reporting that continues to “sanewash” and normalize behaviors that are objectively insane and abnormal.

A recent example: my husband and I were watching an NBC national news report on the shocking assault by administration goons on California Senator Alex Padilla, when he tried to ask a question of Secretary Kristi Noem. The report repeated Noem’s assertion that the Senator had failed to identify himself. It didn’t call that assertion a lie, despite the fact that widely available video of the incident showed that Padilla had done so. 

Shouldn’t we be able to rely on journalists to highlight lies being told by Trump’s collection of clowns and ideologues? Why has it been so difficult for legacy media to call a lie a lie?

Recently, a reader shared with me an article from the Columbia Journalism Review, exploring that question. It began,

Perhaps the most basic task of journalism is to distinguish truth from falsity. To identify the facts, and to present those facts to a readership eager for information. Journalists may once have believed that their responsibility stopped there—but in today’s media environment, it’s become clear that delivering facts to the public is not so straightforward. Distinguishing true from false, which often entails calling attention to false information, risks amplifying and even legitimizing that information. There is no better contemporary example of this problem than the media coverage of Donald Trump.

Trump’s brazen dishonesty in his public comments is without political precedent in this country. During his first term, the Washington Post’s fact-checking database clocked 30,573 untruths. That rate shows no sign of slowing during his second term, and now he seems to be combating accusations of lying by simply manipulating who is allowed in the press pool.

Granted, as the article notes, journalistic norms weren’t created for a President like Trump. The belief that “both sides” of a situation should be covered ignores the reality that both sides often don’t deserve equal weight. (It also ignores the fact that many issues have more than two sides, but that’s a different problem..)

The article argues that legacy journalists need to find new ways to talk about false information–for example, not describing a tweet or statement as “racially charged,” but as racist; calling a lie a lie, not a “misleading statement.”

The Columbia Journalism Review is a respected journal, and I was happy to see that it was taking on what has proved to be a hugely consequential problem, although its discussion is arguably too little and too late. Thousands–probably millions–of citizens now get their information (or misinformation/lies) from non-legacy sources, from the Internet’s wild west of sources peddling everything from informed analyses to ideological claptrap.

Journalists used to be gatekeepers, deciding what news was needed to keep the citizenry informed. There were certainly problems with that role, but I would argue that the information world we inhabit today–where each of us must be our own gatekeeper–is no improvement. Quite the contrary.

I wonder: If mainstream journalists had been doing their jobs these past couple of decades, would we now have a federal government composed of racist cranks and misfits and conspiracy theorists? I doubt it.

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A Disturbing Analysis

This blog consistently attributes many of America’s problems to the unprecedented contours of the information environment we occupy. That critique has tended to focus on the proliferation of online partisan propaganda, but I’ve gradually become even more concerned about the reduced reliability of some of our most mainstream publications.

I previously shared concerns about an anti-Biden bias at the New York Times. The Times–like several other publications–has engaged in the sort of forced equivalency that has led them to jump on the slightest gaffe by Biden while ignoring–indeed, “cleaning up”–Trump’s ever-more-demented word-salads.

Then there’s the Washington Post, where recent shake-ups in management threaten the publication’s long-term viability–and current reliability. A recent Substack letter from Robert Hubbell analyzed the precarious situation at what was once a storied newspaper. The letter began:

On a quiet weekend, I received several emails from readers outraged over a Washington Post editorial scolding Joe Biden and his campaign for “ignoring the polls.” The editorial is titled, “Opinion: Biden should assume the polls are right, not wrong.” The editorial drips with pique provoked by Biden’s violation of the First Commandment of Serious Journalism: “We are the source of truth, and you shall not question our wisdom.” Or, as the Post editorial board put it, “Mr. Biden has attacked not just individual polls but polling writ large.”

As Hubbell noted, the piece relied heavily on a Times-Sienna poll that has been widely discredited.

What is most disturbing about the Post’s finger-wagging is that it occurs as the Post’s legitimacy as a major media outlet is open to question. A more urgent topic for the Post editorial board would have been, “Will the Post survive for another year?”

The questions about the Post’s continuing legitimacy arise because–as the publication is hemorrhaging money– its management has been taken over by alumni of Rupert Murdoch’s British media operations. Hubbell spends considerable time on the troubling backgrounds of those new managers. Then he gets to the root of the problem:

Because it is hard to be a successful media business these days. They have concluded that the profit-maximizing strategy is to “Root against Biden during the campaign and then rage against Trump if he wins.” (To understand that strategy, it is helpful to know that WaPo’s website had 100 million unique visitors in 2020 when Trump was president and 50 million unique visitors in 2023 when Biden was president.)

Is the Post surrendering journalistic ethics to garner tabloid profits?

We live in a world where one of America’s major political parties has decided to put party above country; if Hubbell is correct–and I believe he is–we are now seeing mainline news organizations put profit above professionalism.

Hubbell provides a telling example: WaPo’s recent article about Trump’s appearance at a “Black church” in Detroit.

The article peddles the popular narrative that Trump has taken his case to the Black community, where Biden is (allegedly) losing support:

Black voters have overwhelmingly favored Democrats since the civil rights movement. But recent polls show Trump has made gains with Black men, alarming some Democrats because even a small change in Black turnout or preferences could tip such pivotal states such as Michigan, Pennsylvania and Georgia.

Although it sounds like Trump went to a “Black church” to deliver his message to the Black community in Detroit, the event was a PR stunt created for the media—which eagerly participated in the fraud by failing to write the true story, which is this: No one from Detroit’s Black community—or the church’s congregation—showed up to hear Trump!

The reporter clearly understood what was really going on-seventeen paragraphs into the story, he wrote that “No one in line [for the event] identified themselves to a reporter as a member of [the] church.” (He did write In the third paragraph that the audience at the event “was not predominantly Black.”) In fact–as a photo Hubbell helpfully linked to clearly showed, the audience was almost completely White.

The story that the Post’s reporter should have written was this: “Trump holds sham event in Black church with white audience to conceal lack of support among Black voters.” If Biden had pulled the same stunt, that is exactly the type of headline the Post would have run on its front page.

 Hubbell concludes that the major media has lined up against Biden and is rooting for him to lose. “The prophets of doom putting profit ahead of democracy include the Washington Post and the New York Times. We just need to accept that fact and focus on getting likely voters and new voters to turn out.”

Following the money explains a very dangerous turn of events…..

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There Aren’t Two Sides To Facts

A few weeks ago, I read that a newspaper editor in Cleveland responded to complaints from readers that accused the paper of being “unfair” to Donald Trump by defending actual journalism. He noted that there aren’t “two sides” to facts, and that the paper would continue to report factually and accurately. If the facts reflect poorly on Trump, so be it.

If only all the news media followed that philosophy! But they don’t. There are a number of reasons–including concern about turning off subscribers at a time when newspapers are struggling, paying too much attention to the “horse-race” and too little to the issues, and/or a profound misunderstanding of the essential mission of journalism (hint: it’s “accurate and defensible,” not “fair and balanced”).

Dana Milbank, a columnist for the Washington Post, recently attended a Trump rally in Wisconsin. His whole column is worth reading, but I was particularly struck by his report on Trump’s multiple falsehoods, aka bald-faced lies:

He announced that he had won his fraud case in New York: “The appellate division said, ‘You won the case, that’s it.’” (The court has not yet heard his appeal of the fraud judgment against him.)

He also announced that “it came out that we won this state” in 2020. (Trump lost Wisconsin by 20,682 votes.)
Trump launched into a mantra that should be familiar to Hoosiers currently suffering from an assault of GOP primary advertisements, namely that “Crooked Joe and his migrant armies of dangerous criminals” are producing a “bloodbath” among innocent, native-born Americans. (Local Republicans have adopted those falsehoods.)

It’s not the least bit true. Homicide and violent crime, after rising during the pandemic, have dropped for two straight years and are lower than during Trump’s final year in office. There is scant evidence that immigrants — legal or undocumented — commit more than their share of crime, and a lot of evidence that migrants are more law-abiding, as The Post’s Glenn Kessler has detailed.

But that doesn’t stop Trump from talking about the “massive crime” brought by “[President] Biden’s flood of illegal aliens” — the theme of his Green Bay rally and an earlier event in Grand Rapids, Mich. “They’re not humans. They’re not humans. They’re animals,” Trump said. “I’ll use the word ‘animal’ because that’s what they are.”

A friend involved with the recently launched “Hoosiers for Democracy” recently bemoaned the media’s normalization of such rhetoric, and its tendency to shrug off both Trump’s constant, preposterous and easily debunked lies, and his use of fascist terminology to dehumanize those he and his supporters consider “other”–mostly people of color. She’s absolutely right–and it’s dangerous. (Hoosiers for Democracy“ is a Hoosier movement working to ensure that Hoosiers,  “across race, place and party” vote to protect democracy in 2024.)

What far too many in what the late Molly Ivins called “the chattering classes” fail to understand is that we Americans are not engaged in a political battle. It’s all well and good to counsel respectful disagreement when partisans are arguing about the merits of a proposed bill, or the proper approach to crime and punishment, or the most effective way to approach a social problem. Those sorts of disagreements are–as the late Dick Lugar used to say– “things about which people of good will can differ.” Those sorts of disputes call for civility, negotiation, mutual respect.

Our current divide is not political–it is moral. MAGA is a fascist movement, based upon hatred of a variety of “others.” it is profoundly reactionary, steeped in conspiracy theories, powered by deep-seated fears of displacement, dismissive of democratic norms, and most definitely not coming from a place of “good faith.”

Treating “both sides” as morally equivalent is bad journalism. Distorting news in an effort to give “both sides” the benefit of the doubt requires ignoring or eliding observable facts. Whatever the underlying cause of Trump’s incredible dishonesty (my own opinion is that he is profoundly mentally ill and incapable of telling the difference between fact and whatever falsehood he prefers), ignoring it is journalistic malpractice. Pretending that his MAGA supporters are not different in kind from past political partisans ignores the existential threat posed by far-Right populist/neo-Nazi movements.

You’d think the insurrection of January 6th would have driven that lesson home.

I am certainly not suggesting that media outlets all become clones of MSNBC, or that they see themselves as anti-Fox outlets. The proper response to propaganda isn’t more propaganda–it’s fact. I just want an end to the deeply-harmful and factually unsupportable portrayals that gloss over or even ignore profoundly anti-American rhetoric and behavior in a “both sides” effort to find “balance” and equivalence where it most definitely doesn’t exist.

What “fair and balanced” gets wrong is that balance is frequently unfair.

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Framing The Issues

After I graduated law school and had practiced for a time, I realized that what I had learned  could be boiled down to one essential axiom: he who frames the issue wins the debate. The rest (to quote Hillel) is commentary. Or–in the case of lawyering–the rest is process. 

The ability to frame an issue–to make the debate about X rather than Y–is a powerful weapon.

That point was recently made by Rick Perlstein in The American Prospect, in the second of his essays on “The Infernal Triangle.” This piece focused on the frames used by political journalists, and the ways in which those frames distort our current reality.

In journalism, metaphors matter profoundly. Labels matter profoundly. Narrative frames matter profoundly. They matter most precisely when they function unthinkingly. That is when they soothe us into not bothering to look. 

The essay quoted liberally from a book by Jeff Sharlet. At one point, the book described Leslie Stahl’s interview of Marjorie Taylor Green–an interview that was widely panned for  what was seen as Stahl’s ineffective efforts to fact-check Green. Stahl is an excellent journalist, but she was operating from within that professional tradition.

“Those old frames don’t work anymore,” Sharlet explained. “Marjorie Taylor Greene is not trying to join the cosmos that Lesley Stahl and much of American journalism is set up to cover.” She inhabited an entirely separate one: a fascist one, which the likes of Stahl have no idea how to comprehend. “Fascism is a dream politics. It’s a mythology. You can’t fact-check myth. You can’t arch an eyebrow and make it go away.”

Perlstein’s thesis is simple, although its implications are anything but. He contends that “the conceptual tools, metaphors, habits, and technologies that make up what we understand as “political journalism” in America are thoroughly unequal to the task of making sense of what, in America in 2024, politics is.”

In the essay, Perlstein recounts a back-and-forth between Sharlet and a reporter for the New York Times. Sharlet pointed out that Trump—with his “cult of personality, and the celebration of violence”—has encouraged a politics very different from the political battles journalists have encountered previously, and he cited scholarship to that effect. He then asked the reporter

“with love and affection for The New York Times and the dilemma that you’re in: What is the argument against calling that ‘fascism’?”

At which his interlocutor doubled down on the smug.

“For the same reason we don’t call Trump ‘racist.’ It’s more powerful to say what something is than to offer a label on it that is going to be debated, you know, and distract from the reporting that goes into it.”

Sharlet: “Who is debating Trump’s racism right now?”

This exchange highlights a genuine dilemma. When does “framing” devolve into labeling and name-calling? On the other hand, at what point must honest reporters acknowledge that observed behaviors are fascist or racist–or unmistakable signs of mental illness?

Perlstein ends his essay with a promise to continue the analysis, and perhaps he will be able to describe that tipping point–the demarkation between a journalist’s accurate description of what a political figure said or did and a defensible characterization of that description as racist or fascist (or insane). I’m not sure I could identify that tipping point, but I certainly agree that the practice of political journalism is in crisis, and not simply because older professional norms no longer seem adequate to our current political reality.

What is particularly problematic is that “journalism” from the Right has understood the power of framing (Fox “News” et al) while practitioners of so-called “legacy journalism” have reacted by clinging more tightly to an increasingly misleading neutrality. (In all fairness, there are signs that–as the MAGA threat to democracy becomes too obvious to ignore–some of those legacy newspapers are sounding the alarm.)

The problem isn’t simply a stubborn adherence to norms that may be outmoded. There’s also the fragmentation of America’s media landscape–a fragmentation that has been facilitated by the Internet, and that allows us all to seek out compatible information sources, and inhabit realities of our choosing. We have the ability to visit “news” sites that frame current political debates in ways that confirm our pre-existing biases and world-views. In many ways, today’s media environment is a throwback to the bad old days when political parties published broadsides with their versions of what was “news” and there were few competing sources with commitments to accuracy and/or objectivity. 

Bottom line: the successful framing of the stakes of this year’s election will determine who wins–and the fate of the American experiment.

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