One of the many causes of increased tribalism and chaos worldwide is the unprecedented nature of the information environment we inhabit. A quote from Yuval Noah Harari’s Homo Deus is instructive–
In the past, censorship worked by blocking the flow of information. In the twenty-first century, censorship works by flooding people with irrelevant information.
We are only dimly beginning to understand the nature of the threat posed by the mountains of “information” with which we are inundated. Various organizations are mounting efforts to fight that threat–to increase news literacy and control disinformation– with results that are thus far imperceptible.
The Brookings Institution has engaged in one of those efforts; it has a series on Cybersecurity and Election Interference, and in a recent report, offered four steps to “stop the spread of disinformation.” The linked report begins by making an important point about the actual targets of such disinformation.
The public discussion of disinformation often focuses on targeted candidates, without recognizing that disinformation actually targets voters. In the case of elections, actors both foreign and domestic are trying to influence whether or not you as an individual vote, and for whom to cast your ballot. The effort goes farther than elections: it is about the information on whether to vaccinate children or boycott the NFL. What started with foreign adversaries now includes domestic groups, all fighting for control over what you believe to be true.
The report also recognizes that the preservation of democratic and economic institutions in the digital era will ultimately depend on efforts to control disinformation by government and the various platforms on which it is disseminated. Since the nature of the necessary action is not yet clear–so far as I can tell, we don’t have a clue how to accomplish this– Brookings says that the general public needs to make itself less susceptible, and its report offers four ways to accomplish that.
You’ll forgive me if I am skeptical of the ability/desire of most Americans to follow their advice, but for what it is worth, here are the steps they advocate:
Know your algorithm
Get to know your own social media feed and algorithm, because disinformation targets us based on our online behavior and our biases. Platforms cater information to you based on what you stop to read, engage with, and send to friends. This information is then accessible to advertisers and can be manipulated by those who know how to do so, in order to target you based on your past behavior. The result is we are only seeing information that an algorithm thinks we want to consume, which could be biased and distorted.
Retrain your newsfeed
Once you have gotten to know your algorithm, you can change it to start seeing other points of view. Repeatedly seek out reputable sources of information that typically cater to viewpoints different than your own, and begin to see that information occur in your newsfeed organically.
Scrutinize your news sources
Start consuming information from social media critically. Social media is more than a news digest—it is social, and it is media. We often scroll through passively, absorbing a combination of personal updates from friends and family—and if you are among the two-thirds of Americans who report consuming news on social media—you are passively scrolling through news stories as well. A more critical eye to the information in your feed and being able to look for key indicators of whether or not news is timely and accurate, such as the source and the publication date, is incredibly important.
Consider not sharing
Finally, think before you share. If you think that a “news” article seems too sensational or extreme to be true, it probably is. By not sharing, you are stopping the flow of disinformation and falsehoods from getting across to your friends and network. While the general public cannot be relied upon to solve this problem alone, it is imperative that we start doing our part to stop this phenomenon. It is time to stop waiting for someone to save us from disinformation, and to start saving ourselves.
All good advice. Why do I think the people who most need to follow it, won’t?