Where “Both Sides-ism” Comes From

One of the most maddening aspects of our current information environment is the media’s constant reach for a bogus equivalency between actions and opinions that most of us see as decidedly unequivalent. Perhaps I’m indulging in false nostalgia, but I remember a time when accuracy and–to the extent possible–objectivity were the markers of good journalism. (I tend to think that all changed when Fox “News” entered the picture and equated fairness with “balance,” but the essay linked below suggests the picture is more complicated than that…)

I still agree with whoever said the journalist’s job is not to report that person A says it’s raining and person B says it’s not–it’s to look out the window and tell us who’s right.

A recent article by Rick Perlstein in the American Prospect considered this aspect of contemporary media. He contrasted what I’m calling “both-sides-ism” with the approach taken by Josh Marshall in Talking Points Memo, a site I depend upon for clear-eyed reporting. (I’m not the only one who finds TPM a valuable resource; I note that several of the other sources upon which regularly rely, including Robert Hubbell and Heather Cox Richardson, also regularly cite to TPM.)

Perlstein is writing a book

about how the last 25 years of American politics brought our democratic republic to the brink of collapse. It apportions one-third of the blame to the failings of elite political journalism. One way I make the case is by pointing to two movements that arose in the opening months of Barack Obama’s presidency, and describing how both were reported in The New York Times.

The first was covered at a volume that betokens obsession. It was called the Tea Party. The Times told its story largely in the way its leaders wished: as a spontaneous outpouring of nonpartisan anger from ordinary Middle Americans at the alleged fiscal irresponsibility of the Obama administration.

The second movement was formed from the dregs of the 1990s militia movement. It sought to recruit active-duty military and police to thwart the Obama administration’s alleged plan, as founder Stewart Rhodes described it in his original manifesto, to “go house-to-house to disarm the American people … with orders to shoot all resisters.” These were the Oath Keepers, whom the Times only ever mentioned in a single news story, in passing, busy as they were sanding down the Tea Party to fit it into the both-sides “polarization” narrative that defines mainstream American political journalism.

It was a pretty striking example of how a supposed Newspaper of Record actively renders it impossible for ordinary news consumers to form an accurate picture of what was going on in front of their noses.

Perstein contrasts that faux equivalency approach with TalkingPointsMemo.com which he says is the “actual publication of record, compiling a bountiful archive of the ways “extremism” and “mainstream” merged in the history of the Republican Party from the dawn of President George W. Bush to the present.”

The essay is lengthy, and includes both a history of TPM and theories about how we got to this point. One part of that discussion really resonated with me; Perlstein writes that the Internet created a new D.C.-based national political journalism space—the Politicos, the Axioses, The Hill, etc., all of which are funded by a subset of the national corporate lobbying budget.

You advertise in Politico, you sponsor Politico’s events, because you need to talk to the people who run the state from Washington D.C., who don’t give a fuck if you are a political obsessive in Kentucky. ‘I need to be talking to the staffers who write the legislation on Capitol Hill.’… And so your publication can’t be left, or even right, in the sense that they see it. You’ve got to be nonpartisan and centrist. Whether or not the cocky 35-year-old political reporter who’s a dick on Twitter understands where his both-sides thing comes from—that’s where it comes from.”

As Marshall is quoted in their discussion, “What we think of as the ‘both sides’ thing is an artifact of the economic structure.”

Follow the money…

Here’s the problem: functioning democracies depend upon the existence of an informed electorate. When the most reliable sources of political news try to find a “balance” between disinformation and accuracy, they aren’t just distorting reality. They are undermining democracy.

In all fairness, no reporting is, or can be, perfect. Even the best reporters can only see through their own eyes, interpret what they see through their own worldviews.

But accurate, objective journalism can tell us whether it’s raining.

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And Don’t Forget Sinclair…

Most sentient Americans who follow political news know that Fox “News” is a propaganda arm of the GOP. Fewer people are aware of Sinclair Broadcast Group, which–as Talking Poiints Memo recently reminded us–also pipes disinformation and right-wing partisan talking points through its network of “185 television stations in 86 markets affiliated with all the major broadcast networks.”


This month, Sinclair Broadcast Group has flooded a vast network of local news websites with misleading articles suggesting that President Biden is mentally unfit for office. The articles are based on specious social media posts by the Republican National Committee (RNC), which are then repackaged to resemble news reports. The thinly disguised political attacks are then syndicated to dozens of local news websites owned by Sinclair, where they are given the imprimatur of mainstream media brands, including NBC, ABC, and CBS.

Sounds bad, right? It’s quite a bit worse than that. As Judd points out, the kinds of material Sinclair has been pumping through it local stations are the most rancid of the attacks on Biden’s age and mental fitness. I’m talking about things like Biden “pooping” on stage during the D-Day commemoration, supposedly “freezing” during other public appearances (according to deceptively edited videos), and his slurring or stuttering of words.

This flood of disinformation is nonstop, it’s still often under the radar, and it’s saturating millions of American homes.

While Fox is widely recognized as a source of disinformation, Sinclair has thus far avoided becoming a household name and  identifiably untrustworthy source of information. That’s because the company lacks branding; it owns stations that are affiliated with all three major broadcast networks. When someone tunes in to Sean Hannity, they do so knowing what they’ll get; the disinformation purveyed by Sinclair is far more insidious.

A couple of years ago, the company required its commentators–news anchors on a wide variety of platforms–to read a statement bashing so-called “fake news.” That particular ploy got a fair amount of notice due to the identical language on multiple stations, but much of Sinclair’s propaganda is less obvious.

As the Washington Post reported earlier this year,

Every year, local television news stations owned by Sinclair Broadcasting conduct short surveys among viewers to help guide the year’s coverage.

A key question in each poll, according to David Smith, the company’s executive chairman: “What are you most afraid of?”

The answers are evident in Sinclair’s programming. Crime, homelessness, illegal drug use, failing schools and other societal ills have long been core elements of local TV news coverage. But on Sinclair’s growing nationwide roster of stations, the editorial focus reflects Smith’s conservative views and plays on its audience’s fears that America’s cities are falling apart, according to media observers, Smith associates, and current and former staffers who spoke on the condition of anonymity to discuss internal company matters.

As the article points out, Sinclair offers its audience “a perspective that aligns with Trump’s oft-stated opinion that America’s cities, especially those run by Democratic politicians, are dangerous and dysfunctional.”
 
“Sinclair stations deliver messages that appeal to older, White, suburban audiences, and they play up crime stories in a way that is disproportionate to their statistical presence,” said Anne Nelson, a journalist and author of “Shadow Network: Media, Money and the Secret Hub of the Radical Right.” “All of it is fearmongering and feeds into a racialized view of cities.”

I have often wondered where friends from suburbia get these incredibly distorted pictures of urban life. At root, it is clearly influenced by the fact that cities–especially their downtowns–are where “those people” live. Apparently, propaganda purveyors like Fox and Sinclair (and their rapidly growing number of clones) understand the power of prejudice and intentionally encourage the racism that motivates a disproportionate percentage of Trump voters.

A Think article written not long after the scandal of the identical “opinion” pieces suggested that Sinclair is a “truer” heir to Roger Ailes than even Fox News.

This April, a reporter for a Sinclair-owned TV station revealed that she was fired for refusing to add conservative talking-points to a climate change story. This followed weeks of controversy, including revelations that the media giant had forced local news anchors to read identical scripts denouncing, in Trump-like fashion, “fake” news.

Sinclair Broadcasting Group, the largest owner of local television stations in America, is still not a household name like, for example, Fox News. Yet it may be the truest heir to former Fox News chairman and CEO Roger Ailes’s original vision of conservative news programming. Long before cable news, Ailes — who died in 2017 — had been dreaming up ways to inject local news programs with a conservative spin.

Here’s a list of the stations Sinclair owns.

And we wonder why Americans don’t know who or what to trust….

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About Those Aliens In Roswell

Yes, Virginia, the problem is the media–but not in the way most Americans assume.

Yes, the outlets we call “mainstream” could be doing a better job. The New York Times, especially, seems to have it in for Joe Biden. (My nephew’s husband recently wrote them to complain about their “horse-race” coverage and constant normalizing of Trump, and in response got a letter so smarmy he cancelled his subscription.) But the real problem isn’t the failure of actual news organizations to abandon an unfortunate “click-bait” approach–annoying as that is. The real problem is the widespread availability of faux “news”/propaganda sources that exist to facilitate the confirmation biases of voters.

I have previously shared a statement I routinely made to students in my Media and Public Policy classes: If you really want to believe that aliens landed in Roswell, New Mexico, I can find you five Internet sites with pictures of the aliens.

People living in our Internet Age inhabit an informational wild west, in which anyone with a computer and an Internet connection can claim to be a news site. People who desperately want to believe X need only do a brief google search to locate “reporters” who will assure them that X is, indeed, factual. Want to believe that the Covid vaccine causes Parkinson’s Disease? Think those “elitist” scientists are wrong about climate change? That Trump’s 92 indictments are fabricated elements of a witch hunt? Despite the great weight of evidence to the contrary, google will help you find “experts” who will confirm those counterfactual beliefs.

Most of us are aware of the prevalence of online propaganda, and a recent NBC report illuminated its effects on political preferences. It turns out–surprise!–people who follow very different news sources have very different political loyalties. (It also turns out that Trump voters are disproportionately people who know nothing about politics at all.)

Supporters of President Joe Biden and former President Donald Trump are sharply divided across all sorts of lines, including the sources they rely on to get their news, new data from the NBC News poll shows.

Biden is the clear choice of voters who consume newspapers and national network news, while Trump does best among voters who don’t follow political news at all….

The poll looked at various forms of traditional media (newspapers, national network news and cable news), as well as digital media (social media, digital websites and YouTube/Google). Among registered voters, 54% described themselves as primarily traditional news consumers, while 40% described themselves as primarily digital media consumers.

Biden holds an 11-point lead among traditional news consumers in a head-to-head presidential ballot test, with 52% support among that group to Trump’s 41%. But it’s basically a jump ball among digital media consumers, with Trump at 47% and Biden at 44%.

And Trump has a major lead among those who don’t follow political news — 53% back him, and 27% back Biden.

Researchers say that last category is comprised of voters who have decided who they are supporting and have simply “tuned out” information that might reflect poorly on their preferred candidate. If they encounter it at all, they dismiss it as “fake news.” As one scholar put it, “That’s why it’s hard to move this race based on actual news. They aren’t seeing it, and they don’t care.”

Third-party candidates also do well with this chunk of the electorate — a quarter of the 15% who say they don’t follow political news choose one of the other candidates in a five-way ballot test that includes Kennedy, Jill Stein and Cornel West. Third-party supporters also make up similar shares of those who say they get their news primarily from social media and from websites.

There is one bit of positive news in the NBC report: those of us who rely on traditional news sites–sites that follow professional journalism ethics and guidelines–are more likely to vote. According to the report, 19% of those who voted in the last presidential election but not in 2022 and 27% who voted in neither of the last two elections say they don’t follow political news.

The NBC report helps answer a persistent question: how can people support a man who [insert latest outrage here]. The answer is: they either don’t believe the outrage, because they rely on sources providing disinformation and propaganda–or they haven’t heard about them, because they ignore all political reporting.

Ben Franklin is said to have responded to a question about what sort of government the Founders had created by saying “A republic, if you can keep it.”

The question for our times is whether a country in which millions of voters know nothing about their government or politics will even vote, and if they do, whether they’ll vote to keep it.

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Don’t Confuse Me With Facts!!

During a recent get-together, discussion turned to a predictable topic: what on earth explains support for Donald Trump? How can (presumably rational) citizens look at this obviously mentally-ill buffoon spouting bizarre word-salads and facing 92 indictments, and come away thinking “Yep, that’s the guy I want to put in charge of the nuclear codes”? 

A recent essay on a seemingly unrelated issue may point to at least a partial answer.

In an article about recent efforts to revitalize local news media, Doron Taussig of the Columbia Journalism Review reported that Republicans are as mistrusting of local news outlets as they are of national media outlets.

She began by citing arguments from proponents of local news asserting that– while national media sources are increasingly seen as partisan– local news enjoys widespread trust. “After all, what do high school sports and Girl Scouts building a sensory garden for shelter dogs have to do with Joe Biden and Donald Trump?”

The data doesn’t support that argument.

But if money and energy are going to be poured into local news with the assumption that local journalists are and will remain trusted across partisan lines, we’re going to be in for an unpleasant surprise. Yes, polling shows that local news is more trusted across the political spectrum than national news, but only 29 percent of Republicans surveyed by Gallup in 2021 said they trusted their local news, down from 34 percent in 2019. This is consistent with what I’ve heard from journalists who work for local outlets (mostly but not exclusively in Pennsylvania) and conservatives who read or have stopped reading them. In fact, the striking thing when you examine the relationship between local news and conservative audiences is that, in spite of all the differences between the Bucks County Courier Times and the New York Times, their alienation from conservatives sounds dishearteningly similar.

It would seem that MAGA Republicans have adopted Earl Landgrebe’s infamous position, uttered during the Watergate hearings: “Don’t confuse me with the facts, my mind’s made up.” He went on to say “I’m going to stick with my President even if he and I have to be taken out of this building and shot.” (The next day, Nixon resigned.) (Landgrebe was, sadly, a product of Indiana, a state that’s been described as so Red, voters will elect a rutabaga if it has an “R” next to its name.)

Clearly, in order to continue supporting Donald Trump, it’s prudent to shield oneself from information, facts, and reality.  

That allergy to inconvenient information, however, has multiple negative consequences–and those consequences aren’t limited to ongoing support for a lunatic would-be autocrat. People who refuse to engage with probative information are ripe targets for propaganda, as Heather Cox Richardson recently reported.

Richardson cited a Washington Post article on a secret 2023 document from Russia’s Foreign Ministry calling for an “offensive information campaign” and other measures that attack “‘a coalition of unfriendly countries’ led by the United States.”

Those measures are designed to affect “the military-political, economic and trade and informational psychological spheres” of Russia’s perceived adversaries. 

The plan is to weaken the United States and convince other countries, particularly those in the North Atlantic Treaty Organization, that the U.S. will not stand by its allies. By weakening those alliances, Russian leaders hope to shift global power by strengthening Russia’s ties to China, Iran, and North Korea and filling the vacuum left by the crumbling democratic alliances (although it is not at all clear that China is on board with this plan).

Russian propaganda aims to bolster the most isolationist right-wing and extremist forces in America, “to increase tensions between the U.S. and China over Taiwan,” and “escalate the situation in the Middle East around Israel, Iran and Syria to distract the U.S. with the problems of this region.” 

That effort has been particularly successful with the looney-tunes GOP flank elected to the House thanks to gerrymandering. As Richardson reports:

Earlier this month, both Representative Michael R. Turner (R-OH), chair of the House Intelligence Committee, and Representative Michael McCaul (R-TX), chair of the House Foreign Affairs Committee, warned about Russian disinformation in their party. Turner told CNN’s State of the Union that it is “absolutely true” that Republican members of Congress are parroting Russian propaganda. “We see directly coming from Russia attempts to mask communications that are anti-Ukraine and pro-Russia messages, some of which we even hear being uttered on the House floor.” When asked which Republicans had fallen to Russian propaganda, McCaul answered that it is “obvious.” 

What it takes to support Trump, echo his “Big Lie,” and parrot Russian propaganda is chosen ignorance–a rejection of all contrary information by folks who don’t want to be confused by the facts.

There are a lot of them.

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There Aren’t Two Sides To Facts

A few weeks ago, I read that a newspaper editor in Cleveland responded to complaints from readers that accused the paper of being “unfair” to Donald Trump by defending actual journalism. He noted that there aren’t “two sides” to facts, and that the paper would continue to report factually and accurately. If the facts reflect poorly on Trump, so be it.

If only all the news media followed that philosophy! But they don’t. There are a number of reasons–including concern about turning off subscribers at a time when newspapers are struggling, paying too much attention to the “horse-race” and too little to the issues, and/or a profound misunderstanding of the essential mission of journalism (hint: it’s “accurate and defensible,” not “fair and balanced”).

Dana Milbank, a columnist for the Washington Post, recently attended a Trump rally in Wisconsin. His whole column is worth reading, but I was particularly struck by his report on Trump’s multiple falsehoods, aka bald-faced lies:

He announced that he had won his fraud case in New York: “The appellate division said, ‘You won the case, that’s it.’” (The court has not yet heard his appeal of the fraud judgment against him.)

He also announced that “it came out that we won this state” in 2020. (Trump lost Wisconsin by 20,682 votes.)
Trump launched into a mantra that should be familiar to Hoosiers currently suffering from an assault of GOP primary advertisements, namely that “Crooked Joe and his migrant armies of dangerous criminals” are producing a “bloodbath” among innocent, native-born Americans. (Local Republicans have adopted those falsehoods.)

It’s not the least bit true. Homicide and violent crime, after rising during the pandemic, have dropped for two straight years and are lower than during Trump’s final year in office. There is scant evidence that immigrants — legal or undocumented — commit more than their share of crime, and a lot of evidence that migrants are more law-abiding, as The Post’s Glenn Kessler has detailed.

But that doesn’t stop Trump from talking about the “massive crime” brought by “[President] Biden’s flood of illegal aliens” — the theme of his Green Bay rally and an earlier event in Grand Rapids, Mich. “They’re not humans. They’re not humans. They’re animals,” Trump said. “I’ll use the word ‘animal’ because that’s what they are.”

A friend involved with the recently launched “Hoosiers for Democracy” recently bemoaned the media’s normalization of such rhetoric, and its tendency to shrug off both Trump’s constant, preposterous and easily debunked lies, and his use of fascist terminology to dehumanize those he and his supporters consider “other”–mostly people of color. She’s absolutely right–and it’s dangerous. (Hoosiers for Democracy“ is a Hoosier movement working to ensure that Hoosiers,  “across race, place and party” vote to protect democracy in 2024.)

What far too many in what the late Molly Ivins called “the chattering classes” fail to understand is that we Americans are not engaged in a political battle. It’s all well and good to counsel respectful disagreement when partisans are arguing about the merits of a proposed bill, or the proper approach to crime and punishment, or the most effective way to approach a social problem. Those sorts of disagreements are–as the late Dick Lugar used to say– “things about which people of good will can differ.” Those sorts of disputes call for civility, negotiation, mutual respect.

Our current divide is not political–it is moral. MAGA is a fascist movement, based upon hatred of a variety of “others.” it is profoundly reactionary, steeped in conspiracy theories, powered by deep-seated fears of displacement, dismissive of democratic norms, and most definitely not coming from a place of “good faith.”

Treating “both sides” as morally equivalent is bad journalism. Distorting news in an effort to give “both sides” the benefit of the doubt requires ignoring or eliding observable facts. Whatever the underlying cause of Trump’s incredible dishonesty (my own opinion is that he is profoundly mentally ill and incapable of telling the difference between fact and whatever falsehood he prefers), ignoring it is journalistic malpractice. Pretending that his MAGA supporters are not different in kind from past political partisans ignores the existential threat posed by far-Right populist/neo-Nazi movements.

You’d think the insurrection of January 6th would have driven that lesson home.

I am certainly not suggesting that media outlets all become clones of MSNBC, or that they see themselves as anti-Fox outlets. The proper response to propaganda isn’t more propaganda–it’s fact. I just want an end to the deeply-harmful and factually unsupportable portrayals that gloss over or even ignore profoundly anti-American rhetoric and behavior in a “both sides” effort to find “balance” and equivalence where it most definitely doesn’t exist.

What “fair and balanced” gets wrong is that balance is frequently unfair.

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