Tag Archives: trust

Who Do You Distrust?

In 2009, I wrote a book titled “Distrust, American Style.” The publisher’s blurb summed up its theme: “When people wake up every morning to a system that doesn’t respond to their efforts or accomodate their most basic needs, it should not be surprising that they don’t face the day with an abundance of trust.”

Declining trust has ominous implications for something that sociologists call social capital--the relationships among members of society that facilitate individual and/or collective action. The term refers to networks of human relationships that are characterized by reciprocity and trust. As one scholarly paper has put it, social capital is the lubricant that facilitates getting things done, that allows people to work together and benefit from social relationships. It is absolutely essential to the internal coherence of society– the “glue” that facilitates social and economic functioning.

It isn’t really necessary to understand the functioning and varieties of social capital to understand the importance of trust. Think about your daily activities: you drop your favorite sweater off at the cleaners, trusting that it will be returned–clean. You deposit your paycheck in your bank, trusting that the funds will be credited to your account and available to spend. You  pick up a prescription, trusting that the medication has been properly prepared and is safe. At the grocery, you trust that food you buy is safe to eat. You board a plane, trusting that it will not crash into another mid-air.

You get the picture. In the absence of trust, society and the economy cannot function. And an enormous amount of that trust is based upon effective and competent government regulation of banks, food processors and air traffic (among other things).

In my book, I examined the decline of social trust, and the theories being offered for that decline. Robert Putnam suggested that growing diversity had eroded interpersonal trust; my own research pointed to a different culprit: the prominent failures of religious,  business and governmental institutions. When I wrote the book, America was in the midst of widely-reported scandals: Enron and other major companies engaging in illegal activities, sports figures taking performance-enhancing drugs, the Catholic Church covering up priestly child molestation, and several others. We were just emerging from an Iraq war widely understood to have been waged on specious grounds.

My conclusion was that fish rot from the head–that when a citizenry is no longer able to trust its economic and governing and religious institutions–especially its governing institutions– that lack of trust threatens essential elements of social functioning.

In the years since, our entire environment has become rife with distrust. White Christian Nationalists suspect and reject most elements of modernity; we’re faced with the enormous gap between the rich and the rest (and evidence that not all the rich amassed those fortunes ethically or legally); we have a rogue judiciary, a castrated Congress, and most recently a federal coup by mentally-ill autocrats intent upon destroying the government agencies that have been most effective at earning citizens’ trust.

A recent Gallup Poll surveyed the trust landscape, to determine who we still trust–and who we don’t.

Three in four Americans consider nurses highly honest and ethical, making them the most trusted of 23 professions rated in Gallup’s annual measurement. Grade-school teachers rank second, with 61% viewing them highly, while military officers, pharmacists and medical doctors also earn high trust from majorities of Americans.

The least trusted professions, with more than half of U.S. adults saying their ethics are low or very low, are lobbyists, members of Congress and TV reporters.

Of the remaining occupations measured in the Dec. 2-18, 2024, poll, six (including police officers, clergy and judges) are viewed more positively than negatively by Americans, although with positive ratings not reaching the majority level. The other nine, notably including bankers, lawyers and business executives, are seen more negatively than positively, with  more than 50% rating their ethics low.

That poll was conducted before the takeover of our government by Trump and Musk, before the clearly illegal, unethical and untruthful activities that have–in Steve Bannon’s immortal words–“flooded the zone with shit.” Even before that assault, Gallup reported that there had been a serious long-term decline in Americans’ confidence in U.S. institutions. Trust in Judges, police and clergy has plummeted.

In that 2009 book, I wrote that the trustworthiness of business and nonprofit enterprises depends on the ability of government to play its essential role as “umpire,’ impartially applying and reliably enforcing the rules. When government is not trustworthy, when citizens cannot rely on the Food and Drug Administration, the FAA or the Social Security Administration, among others, trust and social capital decline.

We’re back to Hobbes’ state of nature.

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Trust

Back in 2009, I published Distrust, American Style: Diversity and the Crisis of Public Confidence. The book was largely written as a rebuttal to Robert Putnam’s argument that America’s diversity was the cause of diminished levels of public trust. That trust levels were (and remain) troublingly low was incontrovertible, but I argued that the culprit wasn’t diversity, but a pervasive loss of faith in a wide variety of American institutions–especially government. I wrote then and believe now that the remedy lies in policy reforms that would make American government (and businesses, nonprofits and religious institutions) worthy of public trust.

Rather than attempting to limit diversity through divisive measures such as building a wall between the United States and Mexico or imposing stricter immigration quotas, I emphasized the need to begin with government reforms: elimination of gerrymandering, electoral wins that reflect the popular vote, and proper functioning of checks and balances. (And this was before the horrifying decisions rendered by a Supreme Court dominated by Trump appointees.)

Research confirms the importance of public trust. Trump’s nasty, gutter-level approach to politics is only possible because we have seen a precipitous erosion of that foundation–the loss of a widespread belief that most people in government and the political class have the public interest at heart and are ethically and intellectually competent.

Because I spent so much time immersed in the literature documenting the importance of trust, I was interested to come across an article from the Guardian about Denmark, and how it became the world’s most trusting country. As the sub-head read, “There are real benefits to a society where people feel safe enough to leave their babies and bikes on the street. How have the Danes achieved this level of faith in their fellow citizens?”

Over the years, Denmark has emerged as the good faith capital of the world. Nearly 74% of Danes believe “most people can be trusted” – more than any other nationality. On wider metrics, such as social trust (trusting a stranger) and civic trust (trusting authority), Denmark also scores highest in the world, with the other Nordic countries close behind.

The article details the various ways Denmark’s trust manifests itself, but the effect is summarized in a statement by one young person:“You have the feeling that people have goodwill. I think it’s a top-down reaction. We have a system that supports, and that creates the baseline for our trust in each other.”

Exactly. It’s the integrity of the system.

America’s White Supremicists attribute Nordic public trust to the relative homogeneity of the population, but research suggests a different source: the welfare state.

 “That was founded very much on mutual trust,” Rosenkilde says. Denmark has a universal model of welfare, which holds that all citizens have the right to certain fundamental benefits and services. In the UK and the US, we have a “residual model”: bare minimum benefits for the poorest and skeleton services for everyone but the richest. “I think the whole idea of people being as equal as possible is very much underpinning this trust,” Rosenkilde continues. “We have this connectedness because you don’t have a lot of people that are very poor or very rich.” Equality, Rosenkilde says, has decreased over the past three decades, as Denmark is caught up in the neoliberal drag of the globe: its Gini coefficient has crept up, but by that measure it’s still the sixth most equal country in the OECD.“

A nation is an imagined community,” Korsgaard says. “What does that mean? It means I’m able to think of myself as part of a community with someone I don’t know. And in order to do that, they have to look more or less like me. They cannot be super-different when it comes to class.” (Emphasis mine.)

Researchers admit that Denmark struggled as immigration made the population more diverse, but they emphasize the importance of class homogeneity–the absence of huge gaps in income–as a major reason the country has been able to cope with other kinds of heterogeneity. As one scholar put it, diversity required renegotiation. “OK, you can be part of this community, even though you’re not white, even though your birth language is not Danish,’ and luckily, I think that is more or less settled.”

As the article concludes, “This really is the most unbelievably equal country, and while trust is a constantly negotiated state, that appears to be a good place to start.”

In November, if we are very lucky, perhaps the U.S. will once again have a functioning government that can address income inequality and begin to restore both the rule of law and public trust.

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About That Social Recession…

When public officials and pundits talk about recessions, they almost always are describing an economic downturn. But there are other kinds of recession–and there is troubling evidence that we are experiencing one that is arguably more worrisome than a bad economy.

It’s a “social recession,” and –as the Guardian has reported–political scientists and sociologists have described its contours.

Ever since a notorious chart showing that fewer people are having sex than ever before first made the rounds, there’s been increased interest in the state of America’s social health. Polling has demonstrated a marked decline in all spheres of social life, including close friendships, intimate relationships, trust, labor participation and community involvement. The continuing shift has been called the “friendship recession” or the “social recession” – and, although it will take years before this is clearly established, it was almost certainly worsened by the pandemic.

The decline comes alongside a documented rise in mental illness, diseases of despair and poor health more generally. In August 2022, the CDC announced that US life expectancy had fallen to where it was in 1996. Contrast this to western Europe, where life expectancy has largely rebounded to pre-pandemic numbers. Even before the pandemic, the years 2015-2017 saw the longest sustained decline in US life expectancy since 1915-18, when the US was grappling with the 1918 flu and the first world war.

There is plenty of debate over the causes of the phenomenon: the Internet, social media and our increasingly online lives come in for considerable criticism. Other observers  stress economic precarity and the decline of public spaces and community.

On the right, the critics indict contemporary culture, accusing the emphasis on inclusion of undermining social traditions —  especially gender norms and the longstanding “traditional” family structures that privileged (White) men and subordinated women.

Whatever the reason, there’s no denying that a growing number of people feel “lost, lonely or invisible.”

Pundits, politicians, bureaucrats and the like have generally fixated on the social recession’s potential to incubate political extremism. Entire institutes have been set up to study, monitor and surveil the internet’s radicalizing tendencies buoyed by anti-social loneliness. The new buzzword often used in this sphere is “stochastic terrorism” – meaning acts of violence indirectly motivated by messages of hate spread through mass communication – and much of this discussion has focused on the need to contain some unknown, dangerous element taking hold of the dispirited online. The goal here is not to solve a pernicious problem, but instead to pacify its most flagrant outbursts.

Getting the Wild West of the Internet under some sort of control is clearly necessary, but I would argue it isn’t sufficient.

Back in 2009, I wrote a book titled “Distrust American Style,” in which I argued (among other things) that the reason for what was even then obvious social anomie was a loss of trust in America’s social and governing institutions– and that the remedy is to make them trustworthy.

The linked article considers the evidence of growing social isolation and the influence of  our increasingly online lives, but it concludes by making an argument similar to mine:

Missing from all of this is the building block of society: trust. The past 50 years have seen America’s transformation from a high-trust to a low-trust society, accompanied by a collapse of authority across all levels: social, political and institutional. In 2022, trust dropped to a new average low – a development that has been the trend since the 1970s.

Americans do perceive that trust has diminished among the general population, according to Pew Research. The vast majority are “worried about the declining level of trust in each other”. Many also feel that they no longer recognize their own country, although that recording is probably caught up somewhat in political partisanship. The erosion of trust in the US began decades ago, after Watergate and the “crisis of confidence” during the 1970s, but it binds our current time to a more familiar past cynicism. Skepticism toward the state has evolved into more generalized distrust of society at large, constantly amplified by the internet.

Although it is absolutely true that malaise and discomfort always increase during periods of rapid social change, I’m convinced that the severity of this particular social recession is largely a result of diminished trust in all of our social institutions. It isn’t just government–its business interests dodging taxes and bribing Supreme Court justices, churches covering up molestations, sports figures doping, cable news sources spewing propaganda–the list goes on.

When people don’t know who or what they can trust, withdrawal from communal life is hardly surprising. That said, engagement in healthy communities is absolutely essential to democratic functioning–and trust is essential to engagement.

The challenge –in our MAGA and QAnon world–is figuring out how to restore that necessary trust.

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Restoring Trust

I’ve concluded that we Earthlings are in a race between self-destruction and human ingenuity.

On the one hand, we have what I’ll call the “forces of darkness” (okay, probably more accurately described as the forces of human cupidity and stupidity)–rejection of lifesaving vaccines, denial of climate change, what’s-in-it-for-me political corruption, belief in wack-a-doodle conspiracies, and the massive amounts of propaganda and fake news that reinforce our divisions into warring tribes.

On the other hand, there are all sorts of promising efforts to address these threats to humane (and human )civilization. I’ve posted about some of them. The question, of course, is: will humanity descend into a destructive and possibly terminal dark age before these  corrective measures can take effect?

Scientific and technological efforts to combat pandemics and the worst effects of climate change will either prove themselves effective or not. Misinformation, disinformation and propaganda will actually be much more difficult to defeat, and as a mountain of research has shown, the result of our current information environment has been a massive loss of trust–in government, in the media, and in a wide variety of social institutions.

There are a number of efforts underway to combat misinformation and propaganda, to sift the wheat from the chaff–to distinguish what is factual from what is Foxified–so that citizens and future historians (assuming we make it to a future) can have confidence in the  veracity of the information they rely upon.

One of those efforts is using blockchain technology to confirm that accuracy. Starling Lab, a nonprofit academic research center, is using blockchain’s decentralized ledgers to help preserve historical data of importance to humanity. The goal is to restore integrity both to asserted facts and to the internet itself.

Jonathan Dotan is the founder of Starling.

The ultimate goal, says Dotan, is to help curb misinformation at a time when images are often used out of context to advance political and ideological agendas. But doing so requires more than building tech to facilitate the authentication and the storage of data. Starling is also creating an interface that allows third-party experts—lawyers, historians, forensic analysts, journalists, and more—to offer context and clarity about an image or video, creating what Dotan calls “a distributed form of consensus.”

“Capture, store, and verify—that’s critical in our minds to help create a proper chain of custody,” he says. And unlike other organizations that are working on similar ways to attach metadata to images, Starling, which operates between USC and Stanford, is academic, not-for-profit, and entirely open source. Its system doesn’t require a centralized entity to put a stamp of truth on any content.

Starling’s system can also be used to document the historical record in real time. In a Reuters pilot, the news service’s photographers used the lab’s technology to certify images of the 2020 presidential transition, even as its legitimacy was under attack. Starling has also built prototypes with Syrian human rights organization Hala Systems, which has been exploring how to use the lab’s so-called image provenance technology in court to present evidence of war crimes. Starling and Hala are currently working to encrypt, authenticate, and preserve social media content from Telegram and TikTok that documents the war in Ukraine.

The initial project–and the largest–involves downloading and preserving the USC Shoah Foundation’s Holocaust archive.

Stephen Smith, the foundation’s executive director, says this is particularly important at a time when disinformation campaigns seek to downplay the greatest horrors of our shared past. “The competition over history is very real,” he warns.

No kidding. (Ask teachers in Tennessee...)

My techie son has explained blockchain to me. Several times. I still don’t understand it, but I’m willing to believe that the technology builds trust. With Bitcoin, for example, every transaction is recorded on a ledger that’s shared among several “distributed nodes.” The sheer number of copies of the ledger make it hard to change or manipulate.

Blockchain’s uses aren’t limited to finance.

With the Starling Framework, Dotan is applying the same basic idea to storing information. “The idea is that end users could host a critical piece of data—be it a testimony of genocide or record of transaction,” he says. “The end result is that, paradoxically, the more that you spread out information and provide computation in a distributed fashion, the more trusted it could be.”

Dotan has started hiring and partnering with experts across disciplines, including law, journalism, and human rights. The goal is to ensure that important information is accurate, and becomes part of the historical record, from Syria and Ukraine to Washington, DC.

The linked article has much more detail on the social and technical challenges involved.It’s  long, but worth your time to read. It gives me hope at the same time as it gently reminds me that I have no idea how today’s technology works….

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Those Dueling Realities

News literacy matters more than ever–and we live at a time when it is harder and harder to tell truth from fiction.

One example from the swamps of the Internet. The link will take you to a doctored photo of  actor Sylvester Stallone wearing a t-shirt that says  “4 Useless Things: woke people, COVID-19 vaccines, Dr. Anthony Fauci and President Joe Biden.” In the original, authentic photo, Stallone is wearing a plain dark t-shirt.

The News Literacy Project, which issues ongoing reports of these sorts of visual misrepresentation, says this about the Stallone t-shirt.

Digitally manipulating photos of celebrities to make it look like they endorse a provocative political message — often on t-shirts — is extremely common. Such posts are designed to resonate with people who have strong partisan views and may share the image without pausing to consider whether it’s authentic. It’s also likely that some of these fakes are marketing ploys to boost sales of t-shirts that are easily found for sale online. For example, this reply to an influential Twitter account includes the same doctored image and a link to a product page where the shirt can be purchased.

It’s bad enough that there are literally thousands of sites using text to promote lies. But people have a well-known bias toward visual information (“Who am I going to believe, you or my lying eyes?””Seeing is believing.” Etc.) With the availability of “deep fake” technologies, the ability to doctor photographs has become easier, more widespread, and much harder to detect.

The Guardian recently reported on the phenomenon, beginning with a definition.

Have you seen Barack Obama call Donald Trump a “complete dipshit”, or Mark Zuckerberg brag about having “total control of billions of people’s stolen data”, or witnessed Jon Snow’s moving apology for the dismal ending to Game of Thrones? Answer yes and you’ve seen a deepfake. The 21st century’s answer to Photoshopping, deepfakes use a form of artificial intelligence called deep learning to make images of fake events, hence the name deepfake. Want to put new words in a politician’s mouth, star in your favourite movie, or dance like a pro? Then it’s time to make a deepfake.

As the article noted, a fair percentage of deep-fake videos are pornographic. A firm called “Deeptrace” identified 15,000 altered videos online in September 2019, and a “staggering 96%” were pornographic. Ninety-nine percent of those “mapped faces from female celebrities on to porn stars.”

As new techniques allow unskilled people to make deepfakes with a handful of photos, fake videos are likely to spread beyond the celebrity world to fuel revenge porn. As Danielle Citron, a professor of law at Boston University, puts it: “Deepfake technology is being weaponised against women.” Beyond the porn there’s plenty of spoof, satire and mischief.

But it isn’t just about videos. Deepfake technology can evidently create convincing phony photos from scratch. The report noted that a supposed Bloomberg journalist, “Maisy Kinsley”,  who was a deepfake, had even been given profiles on LinkedIn and Twitter.

Another LinkedIn fake, “Katie Jones”, claimed to work at the Center for Strategic and International Studies, but is thought to be a deepfake created for a foreign spying operation.

Audio can be deepfaked too, to create “voice skins” or ”voice clones” of public figures. Last March, the chief of a UK subsidiary of a German energy firm paid nearly £200,000 into a Hungarian bank account after being phoned by a fraudster who mimicked the German CEO’s voice. The company’s insurers believe the voice was a deepfake, but the evidence is unclear. Similar scams have reportedly used recorded WhatsApp voice messages.

No wonder levels of trust have declined so precipitously! The Guardian addressed the all-important question: how can you tell whether a visual image is real or fake? It turns out, it’s very hard–and getting harder.

In 2018, US researchers discovered that deepfake faces don’t blink normally. No surprise there: the majority of images show people with their eyes open, so the algorithms never really learn about blinking. At first, it seemed like a silver bullet for the detection problem. But no sooner had the research been published, than deepfakes appeared with blinking. Such is the nature of the game: as soon as a weakness is revealed, it is fixed.

Governments, universities and tech firms are currently funding research that will  detect deepfakes, and we can only hope that research is successful–and soon. The truly insidious consequence of a widespread inability to tell whether an image is or is not authentic would be the creation of a “zero-trust society, where people cannot, or no longer bother to, distinguish truth from falsehood.”

Deepfakes are just one more element of an information environment that encourages us to construct, inhabit and defend our own, preferred “realities.” 
 

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