Tag Archives: trust

The Crux of the Problem….

Yesterday’s discussion of trade agreements generated a number of thoughtful comments. As regular readers know, I rarely “weigh in” to the back-and-forth (for a number of reasons, not the least of which is that I have a day job), but I do want to focus in on an observation posted by Pete, because it describes an under-appreciated challenge of modernity that has increasingly been troubling me.

Pete said:

Trade agreements are very complex to even read and comprehend much less determine their impact over time on the greater good. I’m not sure why anyone would believe that they totally understand any of them based on advertising or even real news if you can find it.

That’s why I rely on other professionals like Drs and lawyers for their specialties and why I hope they rely on folks like me to keep wings from falling off airplanes.

It’s the most pernicious of modern myths that we are capable of understanding the intricacies of many many things including international trade.

It isn’t only complex trade agreements. It’s the increasing fragmentation and specialization that characterizes contemporary societies and modernity in general.

The problem, as Pete notes, is that none of us is a polymath capable of independently assessing the credibility of information about our modern environments: whether the airplane has been properly designed, the trade pact adequately protects our interests, the new medication is free of side effects, the scientists are accurately measuring climate change…We have no choice but to depend upon the informed, professional opinions of those who are expert in these various fields.

And right now, most of us don’t trust anyone. Worse, we don’t know how to determine who is expert and trustworthy.

There are a lot of reasons for our pervasive skepticism. Our current “wild west” information landscape is a major one: at the same time that media has made us aware of the myriad ways in which our public institutions have failed us (Enron, the “banksters,” the Catholic Church molestation scandals, major league sports dopers and “deflaters,” government officials…), that same media has itself morphed and fragmented, causing us to lose much of what used to be called the “journalism of verification.”

At the same time that we are positively marinating in “information”–much of it trivial and/or bogus– determining the credibility of that information and the identity and credentials of its source has become challenging if not impossible. We have “news” without context. Even reputable studies and surveys are cherry-picked and distorted. As a result, in areas where we do not possess the historical, scientific or technical knowledge to critically evaluate what we read or hear–which for most of us, is most areas–we simply choose to believe sources that confirm our pre-existing biases.

Even when Pete’s plane flies and the wings don’t fall off, a sizable percentage of us will choose to believe reports that it crashed.

In our internet age, with both information and misinformation ubiquitous, the challenge is to combat propaganda and spin without doing damage to the First Amendment–and to build and monitor trustworthy social institutions and a credible and trusted media. That will require–at the very least–a vastly improved public education system that equips citizens to evaluate the credibility of information sources, and the emergence of a rigorous and ethical journalism.

We don’t seem very committed to either task.

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Speaking of Infectious Diseases…

It would do us well to remember that chosen ignorance isn’t confined to the uneducated, Fox-“news”-watching, fearful folks who tend to be the butt of liberal disdain.

 A new study confirms its presence in tonier liberal precincts as well.

When it comes to science illiteracy in the form of Creationism, we know what kind of people are more likely to believe it: Those who attend church frequently, the elderly, and people without much formal education.

But when it comes to parents who refuse to vaccinate their children, the demographics are very different, according to a new study in the American Journal of Public Health.

The people most likely to refuse to have their children vaccinated tend to be white, well-educated and affluent.

Although this particular data point was not in the study, I’d be very surprised if the same people who are rejecting the overwhelming scientific consensus about the value of vaccination aren’t also sneering at the “anti-science” folks denying the reality of climate change.

At both ends of the political spectrum, we have people picking and choosing the scientists and scientific conclusions they are prepared to accept. I’m neither a sociologist nor a political psychologist, so I’m unprepared to offer a theory about why liberals choose to reject one set of conclusions and conservatives another, although I have a sneaking suspicion that in each case, tribal identity plays a large part.

And independent–let alone critical– thinking plays very little…..

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Trust, City Life–and a Meditation on Branding

One blog I follow is CityScope–an ongoing conversation about urban life and innovation around the globe. A recent post there focused on one of my preoccupations, the importance of trust in building social capital and facilitating city life, from a fresh perspective.

Obviously, trust has always been a social dynamic in cities. (So has mistrust. See Ferguson, Missouri.)  Today, some combination of technology, austerity and social transformation seems to be changing the conversation. The rise of mobile apps, social media and other web-enabled forms of communication are a big part of what’s going on. These platforms don’t create trust, but they do create new ways for us to discover trust and put it to work in cities.

The author of the post quoted Airbnb co-founder and CEO Brian Chesky, who described how his service, which lets people rent out their homes or spare bedrooms to strangers, had expanded to more than 34,000 cities in 190 countries in a mere six years.

“At its core, the thing that we invented wasn’t the ability to book someone’s home,” Chesky said. “What we invented was a very streamlined mechanism for trust.”

“Before us, essentially everyone was a stranger,” Chesky continued. “The only thing you could buy was from companies — those companies had brands, and those brands said the companies could be trusted. A person — you couldn’t trust. The moment identity got attached to people, suddenly the playing field was level. People could act as businesses. They could act as microentrepreneurs.”

I hadn’t really thought about the role of branding in creating trust, and reading this gave me one of those “aha” moments. Of course! That’s why people stop at a Wendy’s or McDonalds when they’re on a road trip–they “trust” what they’ll get; they’ll know what to expect. That’s why my husband orders his khakis from LL Bean when he buys on the internet; he knows what he will get in both quality and fit.  Creating and then fulfilling expectations is what “branding” is mostly about. (I do recognize that a large part of the preference for upscale appliances and identifiable designer clothing among those who can afford such things is not reliance on the inherent quality of the goods, but the message sent by flaunting the brand.)

Keeping one’s brand trustworthy is incredibly important to commercial enterprises. Public relations professionals sometimes specialize in “crisis management”–handling events that might reduce brand trust and thus loyalty. (NFL, anyone?) Companies that cannot manage these PR disasters find themselves in deep trouble.

Politically, we are about to see what happens when a political party’s brand becomes toxic to the nation as a whole, but the dynamics of the organization prevent cooler heads from “managing” the problem.

Recently, a Republican high in the party hierarchy admitted to a friend of mine that there is no way today’s GOP can win the Presidency; absent residential sorting, gerrymandering and voter “ID” laws, the party would not be able to win House seats. It may take another couple of election cycles, but the “brand” is increasingly toxic to younger voters, who “trust” it to take positions that are anathema to most of them.

When the old white guys who can be relied upon to support the brand no matter how repellent it has become die off, the Grand Old Party will face a choice: abandon its current radicalism and return to the center-right brand that sold well, or become irrelevant.
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Distrust, American Style

A few years back, I wrote a book titled Distrust, American Style: Diversity and the Crisis of Public Confidence. (Still available on Amazon–hint, hint…). The book was a response–a rebuttal, actually–to arguments advanced by Robert Putnam (better known for Bowling Alone),  who had theorized that rising levels of distrust were a response to Americans’ growing diversity.

My own research suggested otherwise. Certainly, living in urban areas populated with lots of folks who look and act differently from you can generate some anxiety, but my reading suggested a different culprit: insecurity, exacerbated by crime and the lack of a social safety net.

A telling comparison can be drawn between the U.S. and Canada, countries with very similar cultural roots and environments. Canadians watch American television, read many of the same newspapers and magazines, and even have relatively high gun ownership rates–but far less crime and social distrust. What Canada does have that U.S. Americans do not is a strong social safety net, and most importantly, universal health care.

A recent study provides further evidence of the connection between economic security and social trust.

Greater income inequality, the team found, was correlated with lower trust in others, while greater poverty, more violent crime, and an improving stock market were linked with less confidence in institutions.

We might expect that people who live in constant fear that they are one illness away from bankruptcy, who live in neighborhoods where jobs are scarce and crime is rampant, would become wary and distrustful.

Ironically, however, income inequality is equally likely to create distrust and fear in wealthier precincts. Gated communities, booming sales of security cameras, the rise in “private” police, all testify to the insecurity of the well-to-do.

Poor people fear disaster; rich people fear poor people. And no one trusts anyone.

But hey–our taxes are lower than ever.

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News You Can Use?

I was pretty exasperated by my undergraduate class this semester: their lack of interest in government, politics and policy was matched only by their inability to write a grammatical sentence. (This is most definitely not typical. Generally, SPEA students are pretty engaged with policy—they are, after all, enrolled in a school of public affairs.)

Although there were exceptions, this semester, my undergraduates were intellectually inert–unaware of current events, unfamiliar with news media (online or off), and generally passive about most of the issues of the day. (The exception, interestingly, was same-sex marriage, for which most of them expressed strong support.)

As the semester went on, I became increasingly frustrated, and as a result I did something I’d never previously done: I added an entirely optional “extra credit” question to the take-home examination.

 During the semester, I have noticed—and expressed concern about—the lack of interest in current events, politics and policy displayed by a significant percentage of this class. Answering only for yourself, what would it take to make you take an interest in public affairs? What would make you a regular reader of media accounts of current events and policy debates? What would it take to engage you in political discussions and activities? (If you are engaged—why?)

Most of the students chose to answer the question (they needed the extra points!), and I was struck by the consistency of their responses. They claimed that they don’t follow the news because they don’t trust the news media.

Over and over, students characterized the current media environment as polarizing and unreliable. They were skeptical of the accuracy of reporting, going so far as to suggest that politically partisan sources don’t simply engage in spin, but actually “make stuff up.”

And they painted with a broad brush—they didn’t distinguish between the more obviously partisan reporting from Fox News and MSNBC and more trustworthy sources like the New York Times or (locally) the IBJ.

One student wrote, “Perhaps, if I knew of a credible source that I could rely on to just report facts, I’d be willing to spend the time to know more.”

Although I would argue that disengagement is the worst possible response to this phenomenon–if, indeed, distrust was what was motivating their indifference– these students aren’t entirely wrong.

Those of us who have followed the efforts of traditional newspapers to survive in an electronic era have bemoaned the loss of much local news coverage, the layoffs of investigative reporters and the replacement of hard news with “soft” human interest and “how-to” features. Fewer and fewer news sources are offering what we used to call “the news of verification.” The explosion of all-news cable channels and the twenty-four-hour “news hole” have encouraged a rush to be first, and damn the accuracy.

A great irony of our current media environment is that while we are awash in information, the credibility of that information has steadily diminished. Students look at the news media—traditional press, bloggers, television news, the constant messages via twitter and Facebook—and they see an undifferentiated mass of propaganda, “infotainment” and sensationalism.

A common advertising come-on for newspapers these days is “news you can use.”

Apparently, what we really need is “news you can trust.”

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