The title of this post is the title of the textbook I plan to use in the fall, in my class on Media and Public Affairs. Unfortunately, the message it conveys–traditional media is dying–gets truer every day.
Yesterday, the Indianapolis Star announced that 60 employees were being let go. This is in addition to prior downsizing that has already resulted in a newspaper hardly worth the name.
Of course, the Star is not alone; its parent company, Gannett, has cut jobs across the board (while awarding its CEO a bonus of 1.25 million and doubling his salary just last March).
Without going into my usual rant about corporate ownership of the media, and the huge, unnecessary debt acquired during those acquisitions, let me simply share a personal anecdote that illustrates what’s wrong with trying to “save” newspapers by cutting staff.
A couple of weeks ago, I went online, and finally stopped my subscription to the Star. Someone from the sales office called, and offered me a discounted price if I would continue my subscription (clearly, they need to be able to show advertisers numbers–they’d probably have given it to me free if I’d asked). I said thanks but no thanks, at which point the salesperson asked why I was discontinuing the paper after so many years. I explained that I no longer found much worth reading in it–the paper was thinner every day, the proportion of actual news to “human interest” and “how to” stories was unacceptably low, and coverage of local and state government had become totally inadequate. With respect to national news, by the time the Star ran the few items that still made it into the paper, I’d already heard or seen them.
In short, there is no longer any “there” there.
Cutting staff will simply exacerbate this vicious downward cycle, and hasten the day that the newspaper simply ceases publication. When that day comes, I am pained to admit that there will be little of value left to lose.
The bigger question is: what will take its place? How can we rejuvenate journalism? There are more and more outlets–web sites, blogs, cable TV, radio–offering various kinds of information of widely varying quality, but there is on balance more noise, more celebrity gossip, more emphasis on sex and scandal, and less and less actual news. The question–to which we seemingly have no answer–is “who will watch local, state and national governments? Who will tell us the things we truly need to know if we are to be informed citizens?
What will happen when the last reporter turns out the lights?