Leave it to the British to accurately diagnose what is terribly wrong with the American media.
It’s the mindless elevation of “balance” over accuracy. Somewhere along the line, members of the American news media (I’m hesitant to call them journalists) decided that “he said, she said” was reporting. It isn’t. It’s stenography.
This emphasis on “balance” at the expense of accuracy and the old-style journalism of verification is abetted by the media’s genuine bias, which is neither conservative nor liberal but rather a bias for conflict. If it bleeds, it leads.
So we get “balanced” coverage of things like climate change. More than 99% of climate scientists agree that the earth is warming, but our intrepid media will find that one crank who insists otherwise, and give us a “balanced” story by quoting “both sides.” Left unreported is the fact that the science is overwhelmingly on one “side” and the “debate” is virtually non-existent.
Or we get political coverage that has been dubbed “false equivalence.” There’s a reason for that. Over the past couple of decades, the right wing has employed a brilliant strategy: labeling the media “liberal.” (Has a factual report cast you in an unfavorable light? Scream immediately about the liberal, “lame stream” media.) In response, most traditional media outlets have been cowed into reporting a phony equivalence whenever possible, a “plague on both your houses” approach that often distorts the reality of a situation and even more often encourages lazy reporting. How much easier it is to quote a Republican and a Democrat and then go home–without ever bothering to tell the audience who is telling the truth.
No wonder so many people don’t trust the media. Very few are still trustworthy.