Update #3: With thanks to Carol, here’s the link.

Update #2: Here’s a Twitter thread from the company that produces and markets “We the People” wine…

Update: for some reason, the original link has “migrated,” and I cannot now find the original ad. It began with a clip of Ronald Reagan talking about “real Americans” and was followed by various clips that were barely veiled racist/misogynst.

Sorry for the mistaken link. See you all tomorrow.

Now I’ve seen everything–at least, everything I don’t want to see.

This is one of those times when a picture (or video) really is worth a thousand words. You absolutely need to click on this link and watch this commercial for a new, “conservative” wine for “real, freedom-loving  Americans.”.

Presumably, the target market is composed of America’s newly “out and proud” culture warriors.

Words fail…..


  1. Since ads use target marketing/cookies, I didn’t see it but I did see where Florida needs ventilators. However, the Gov is unaware:

    “As of Tuesday, there are 14,787 COVID-19 patients hospitalized in Florida — 145 percent more than during the state’s last peak in July 2020 — the Florida Hospital Association said. Almost 90 percent of intensive care unit beds and 85 percent of all patient beds are full, and public health officials say most of the hospitalized COVID-19 patients are unvaccinated.

    The equipment was requested by local and state health officials, NBC News reports, and when asked about the ventilators being sent to Florida, Gov. Ron DeSantis (R) said he would “have to check to see if that’s true or not. I would honestly doubt that that’s true, but I’ll look.” Despite the rising number of COVID-19 cases and hospitalizations, DeSantis will not reverse his bans on mask and vaccination mandates.”

    And he’s a top GOP candidate for POTUS in 2024.

  2. Professor-I finally read the current INJ last evening. Your op Ed was brilliant and the op Ed below your, by a person who feebly tried to take you to task was laughable as he painted you a 21st Century Marxist while not accepting the fact that he is a 21st Century Racist. As usual, thank you. D

  3. I have experienced those “missing links” on other issues; usually something political and/or questionable which sent me to search for a link in the first place.

    It is also now very difficult to use Google for basic research; opting for a post leads to other lists of options which lead to other lists for options and on and on. I will continue to use is due to the information I can easily find.

  4. I checked out the YouTube link – the comments praise the commercial and talk about how patriotic it is. So, so disturbing.

  5. Since the right has no taste in Presidents, governors, art, or pretty much anything else, I’m guessing We the People wine must be some really nasty stuff. I am admittedly a wine snob, but I’m generally willing to do a tasting of any wine. I think I’ll forego this one.

  6. Ummm…please refer to my comment from the previous blog entry titled “Will It Work?”.

    That is their target market.

  7. The message is clear it is all about fear. What is missing is the police in Selma or Chicago at the 1968 Democratic Convention beating peaceful demonstrators or the National Guard shooting killing and wounding demonstrators at Kent State.

    Flag waving, and militarism are the true patriots. You have the freedom to protest but only certain things and in certain ways. Anything that highlights failures in our Capitalistic-Militaristic country must be unpatriotic.

  8. Todd, looks like DeSantis and Abbott of Texas are running neck and neck to establish which one can out do the other in mishandling the Covid-19 pandemic. It is a twist of logic and rationality that the worse the pandemic becomes in their states the more attractive they are to the GOP base.

    They both play on the parents know best and know more about the Covid-19 than Medical Professional and Scientists concerning masks for children in schools.

  9. This ad is a reflection of the all or nothing thinking of the far right in the GOP. I am certain much of the fragmented words of Reagan and the images are taken out of context.

    America is a mixed bag of amazing accomplishments and yes, failures in this experiment of democracy. I would like to see and hear a balanced perspective. The most balanced spiritual perspective I know is the parable of the Chinese horse rancher which is a parable about how misfortune and fortune arise from the other. It’s symbolized in the Tai Chi.

    I just hope conservatives don’t drink and drive if they have drunk a lot of this wine on any given day/evening. That will make MAD even angrier. I will bet that MAD is bipartisan. When you get angry mothers together to create change in government policies, they don’t ask who belongs to the GOP or the democrats.

    Texas and Florida need a lot of angry mothers who want to protect their children from the delta variant.

    And I just wonder what would happen to the Taliban if Afgani women were given guns and trained to fight them. Afterall,” hell hath no fury like a woman scorned.” And I might add when her children are threatened.

  10. They obviously created completely false rhetoric by editing out words from some Reagan speeches and replacing them with words from his other speeches to get their point across and not truly quote a speech with the exact full sentences. This is why they replaced him with other videos in order to hide that he was talking about different things at different times and would have been wearing a different suit/shirt/tie.

    They did the same editing throughout the ad with the other people that spoke. This was manufactured by a group of disgusting A-holes that are preying on the ignorance of the far right idiots who mistakenly think they are patriots!

  11. They should produce an ad featuring Andrew Cuomo extolling the virtues of New York state’s nursing homes.

    Ending the ad with the following punchline delivered with a straight face from Andrew;

    “Our Nursing Homes Are Only For The Sophisticated!!!!”

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