When I was teaching, Free Speech discussions would frequently evoke a question from students appalled by the massive amounts of disinformation enabled by the Internet and social media: “Can’t we at least outlaw lying?” I would have to explain that courts would have great difficulty determining the difference between what is a lie and what is a mistake, etc. The practical problems of such an effort would be insurmountable.
More to the point, the First Amendment rests on reliance upon the “marketplace of ideas.” Bad ideas and lies are to be countered by better ideas and facts. It is a theory that depends upon the participation of We the People.
It isn’t working very well right now, and I see no simple solutions. Neither does Bill Adair, who founded Politifact. In a recent essay for the Atlantic, he explored the failure of that fact-checking site to combat the firehose of propaganda and lies that distort our political lives.
For American politicians, this is a golden age of lying. Social media allows them to spread mendacity with speed and efficiency, while supporters amplify any falsehood that serves their cause. When I launched PolitiFact in 2007, I thought we were going to raise the cost of lying. I didn’t expect to change people’s votes just by calling out candidates, but I was hopeful that our journalism would at least nudge them to be more truthful.
I was wrong. More than 15 years of fact-checking has done little or nothing to stem the flow of lies. I underestimated the strength of the partisan media on both sides, particularly conservative outlets, which relentlessly smeared our work. (A typical insult: “The fact-checkers are basically just a P.R. arm of the Democrats at this point.”) PolitiFact and other media organizations published thousands of checks, but as time went on, Republican representatives and voters alike ignored our journalism more and more, or dismissed it. Democrats sometimes did too, of course, but they were more often mindful of our work and occasionally issued corrections when they were caught in a falsehood.
After exploring some theories about why politicians lie–the calculus that they apparently apply to determine the ratio of risk to reward– Adair notes that today’s extreme political polarization encourages them to do little else.
Now that many politicians speak primarily to their supporters, lying has become both less dangerous and more rewarding. “They gain political favor or, ultimately, they gain election,” said Mike McCurry, who served as White House press secretary under President Bill Clinton. As former Democratic Senator Bob Kerrey told me, “It’s human nature to want to get a standing ovation.” Lies also provide easy ammunition for attacking opponents—no opposition research required. They “take points off the board for other candidates,” said Damon Circosta, a Democrat who recently served as the chair of North Carolina’s Board of Elections.
Adair notes that partisan media, especially on the right, fosters lying by degrading our shared sense of what’s real. These outlets expect politicians to repeat favored falsehoods as the price of admission. If you’re not willing to participate in the twisting of facts, you simply won’t get to speak to the echo chamber.
Tim Miller, a former Republican operative who left the party in 2020, pointed out that gerrymandering, particularly in red states, has made it so “most of the voters in your district are getting their information from Fox, conservative talk radio … and so you just have this whole bubble of protection around your lies in a way that wouldn’t have been true before, 15 years ago.”
Adair uses Mike Pence as an example of the way today’s political incentives change people. They had been neighbors when Pence was in Congress, and Adair saw him then as “a typical politician who would occasionally shade the truth.” When he was Indiana governor, Adair watched his lies grow. “By the time he became Donald Trump’s vice president, he was almost unrecognizable to me.”
The question, of course, is “what can we do?” Here are Adair’s closing paragraphs:
If politicians lie because they believe they’ll score more points than they’ll lose, we have to change the calculus. Tech and media companies need to create incentives for truth-telling and deterrents for lying. Platforms of all kinds could charge higher ad rates to candidates who have the worst records among fact-checkers. Television networks could take away candidates’ talking time during debates if they’re caught lying.
But these reforms will demand more than just benign corporate intervention. They’ll need broad, sustained public support. Voters may not be willing to place truthfulness over partisan preference in every case. But more will have to start caring about lies, even when their candidate is the culprit.
Amen.
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