Among the questions triggered by America’s political chaos over the past few years, several have centered on the susceptibility of large numbers of people to conspiracy theories. Why do people go down the QAnon rabbit hole? Why do so many Republicans cling to the “Big Lie” in the face of overwhelming debunking? What leads bigots to justify their assaults by belief in the “great replacement”?
There are probably multiple explanations for the acceptance of theories that displace rational observation so completely that they become world-views. Mental health issues explain some. Other folks are led into the swamp by deep-seated racism, and still others by long-simmering frustrations with their own lives.
A couple of years ago, I stumbled across a fascinating “take” on the issue, written by a game designer. It will probably not come as a shock to those who read this blog to learn that I am not a person who plays video games–or who knows much about them–and the article was eye-opening.
For one thing, it introduced me to a word I’d not previously encountered: Apophenia.
Apophenia is the tendency to perceive a connection or a meaningful pattern between unrelated or random things. The author came across it early in his career when he designed what he thought would be a very easy game.
In that game,
the players had to explore a creepy basement looking for clues. The object they were looking for was barely hidden and the clue was easy. It was Scooby Doo easy. I definitely expected no trouble in this part of the game.
But there was a problem. As the players searched for the hidden object, they came across random scraps of wood on the floor.
It was a problem because three of the pieces made the shape of a perfect arrow pointing right at a blank wall. It was uncanny. It had to be a clue. The investigators stopped and stared at the wall and were determined to figure out what the clue meant and they were not going one step further until they did. The whole game was derailed. Then, it got worse. Since there obviously was no clue there, the group decided the clue they were looking for was IN the wall. The collection of ordinary tools they found conveniently laying around seemed to reinforce their conclusion that this was the correct direction. The arrow was pointing to the clue and the tools were how they would get to it. How obvious could it be?
I stared in horror because it all fit so well. It was better and more obvious than the clue I had hidden. I could see it. It was all random chance but I could see the connections that had been made were all completely logical. I had a crude backup plan and I used it quickly before these well-meaning players started tearing apart the basement wall with crowbars looking for clues that did not exist.
These were normal people and their assumptions were normal and logical and completely wrong.
The author draws the obvious parallel: QAnon–and similar conspiracies– grow via what he calls the “wild misinterpretation of random data.” This is data presented in a suggestive fashion in circumstances that have been purposely designed to help the users come to the intended misunderstanding.
Maybe “guided apophenia” is a better phrase. Guided because the puppet masters are directly involved in hinting about the desired conclusions. They have pre-seeded the conclusions. They are constantly getting the player lost by pointing out unrelated random events and creating a meaning for them that fits the propaganda message Q is delivering.
I found the entire (long) essay fascinating, and if you have the time, I encourage you to click through and read it. One of his observations really hit on a significant–and under-appreciated– aspect of conspiracies that, like QAnon, involve large numbers of people. He explains that when you “figure it out yourself” you “experience the thrill of discovery, the excitement of the rabbit hole, the acceptance of a community that loves and respects you.”
Too many Americans today lack a community that accepts and respects them. The desire for community, for acceptance and a comforting solidarity, is an indelible part of the human psyche–it’s an aspect of human tribalism that is both individually supportive and socially divisive.
Comforting as these conspiracy communities can be, however, they are definitely not a game. They’re propaganda.
There is no doubt about the political nature of the propaganda either. From ancient tropes about Jews and Democrats eating babies (blood-libel re-booted) to anti-science hysteria, this is all the solid reliable stuff of authoritarianism. This is the internet’s re-purposing of hatred’s oldest hits.
Belonging comes from hating the same people…
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