Will Propaganda Win?

Did Betty White die because she got a Covid vaccine booster?

Evidently, that’s one of the messages being circulated by the (very busy) purveyors of what we politely call “misinformation” and what is more accurately labeled propaganda. 

According to the News Literacy Project,

 Propagators of anti-vaccine disinformation previously have seized on celebrity deaths — including baseball great Hank Aaron; boxer Marvin Hagler; Prince Philip, the Duke of Edinburgh; and rapper DMX — to falsely impugn the safety of COVID-19 vaccines. Remember: Vaccinated people also die of other causes and a significant portion of the population, including celebrities, are vaccinated. Posts that falsely connect high-profile deaths to vaccines are often attempting to exploit the public’s emotions to generate fear and distrust.

With respect to a phony Betty White quote used in that particular effort, the Project noted

This particular rumor has another red flag: The fake quote has been added to a screenshot of a social media preview for an actual article in which the quote never appeared. This lends the fabricated quote an air of authenticity without providing a clickable link, making it less likely that people will check the alleged source to confirm that the quote is authentic.

I subscribe to a couple of newsletters devoted to news literacy. There are some valiant efforts “out there” to combat the “choose your own reality” media environment we currently inhabit–efforts to provide people with mechanisms for evaluating the credibility of social media posts.

In addition to debunking the suggestion that 99-year-old Betty White died from a vaccine booster, the most recent newsletter from the News Literacy Project highlighted the continued, determined campaign to peddle the “Big Lie.” 

A year after the Jan. 6 insurrection at the U.S. Capitol, the role of misinformation in fueling the historic attack continues to come into clearer focus, as does the extent to which falsehoods still shape Americans’ divided views of the deadly riot. Misinformation swept across podcasts, Facebook — as documented in this new investigation by ProPublica and The Washington Post — and other social media platforms ahead of the attack, allowing false narratives to take root and spread. Some news organizations recently published fact-checking roundups that debunk persistent falsehoods and underscore the ongoing threat misinformation poses to democracy.

The problem, of course, is that the folks most susceptible to these falsehoods, and most likely to disseminate them further, don’t read or trust outlets like ProPublica and The Washington Post. Instead, they look for more ideologically compatible sources when they engage in what we used to call “cherry picking”–what psychologists call “confirmation bias”–in their search for information.

No matter how off-the-wall any particular belief might be, there’s a website out there confirming it. (As I used to tell my Media and Public Policy students, if you really believe that aliens once landed in Roswell, New Mexico, I can find you several websites with pictures of the aliens…)

Right now, credible media outlets are focused on very real threats to American democratic institutions. And although it is absolutely true that the country has previously faced and overcome significant challenges to our unity and constitutional system, I can’t help thinking about what is different this time. I think about  that quote attributed to Mark Twain to the effect that “that history doesn’t repeat, but it rhymes.”

What is different about the stanza of that rhyme that we currently occupy is an unprecedented media environment–the extent of disinformation and propaganda, the ease of accessing false “evidence” proving that this or that conspiracy theory is correct, and the consequential, damaging absence of a widely shared reality.

It has never been easier to believe nonsense. It has never been easier to attribute the inevitable disappointments in life to nefarious (albeit non-existent) machinations of “others”– those people who look, think or pray differently.   

Political scientists and (some) politicians have long emphasized the critical importance of a free press to a free society. That’s why the First Amendment prohibited government suppression–i.e.,censorship. But censorship–like so much else–has evolved. Thanks to new communication technologies, contemporary autocrats have discovered that controlling the flow of information no longer requires suppression: censorship can be achieved simply by sowing confusion and/or drowning out disfavored news.

We are about to see what happens when credible journalism is buried in bullshit– swamped by outlets purveying partisan propaganda and lunatic conspiracy theories–and citizens at that media smorgasbord are invited to pick and choose from the copious selection. 

I’m very much afraid this “rhyme” is uncharted territory.

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The Disinformation Dozen

Well, we are beginning to understand how the Internet–and especially social media–supercharge disinformation, also known as propaganda.

The Guardian has recently reported on research issued by the Center for Countering Digital Hate (CCDH) a nonprofit operating in the United States and United Kingdom.The organization found that the vast majority of anti-vaccine misinformation and conspiracy theories began from just 12 people, dubbed the “disinformation dozen.”

When you think about it, that’s pretty stunning. Twelve people have been able to harness new technologies to feed America’s already simmering and irrational paranoia. Those twelve people have a combined following of 59 million people across multiple social media platforms.

The largest influence by far was Facebook.

CCDH analyzed 812,000 Facebook posts and tweets and found 65% came from the disinformation dozen. Vivek Murthy, US surgeon general, and Joe Biden focused on misinformation around vaccines this week as a driving force of the virus spreading.

On Facebook alone, the dozen are responsible for 73% of all anti-vaccine content, though the vaccines have been deemed safe and effective by the US government and its regulatory agencies. And 95% of the Covid misinformation reported on these platforms were not removed.

Among the dozen are physicians that have embraced pseudoscience, a bodybuilder, a wellness blogger, a religious zealot, and, most notably Robert F Kennedy Jr, the nephew of John F Kennedy who has also linked vaccines to autism and 5G broadband cellular networks to the coronavirus pandemic.

(As an aside, this isn’t Robert Kennedy’s first departure from reality; Kennedy –NO relation!– has long been on a voyage to la la land…He’s been removed from Instagram, which is owned by Facebook, but he’s still on Facebook.)

CCDH has called on Facebook and Instagram, Twitter and YouTube to completely deplatform the dozen, pointing out that they are instrumental in creating vaccine hesitancy at a crucial moment in the pandemic.

“Updated policies and statements hold little value unless they are strongly and consistently enforced,” the report said. “With the vast majority of harmful content being spread by a select number of accounts, removing those few most dangerous individuals and groups can significantly reduce the amount of disinformation being spread across platforms.”

Unfortunately, Facebook’s ability to generate profits is dependent upon its ability to “engage” users–and that militates against removing material that millions of those users are seeking, in order to justify otherwise insane behaviors.

I have posted before about my inability to understand those who refuse to get vaccinated–the willing audience for the “disinformation dozen.” With the exception of people with genuine medical issues, the justifications are mostly ludicrous (I particularly like the picture of a man eating chicken McNuggets and drinking an energy drink who says he wants to know what he’s putting in his body…) As a pretty hardcore civil libertarian, I can attest to the fact that the Bill of Rights does not protect our right to infect our neighbors.

These folks aren’t simply irrational–they’re dangerous and anti-social.

Reading this report made me feel helpless–a reaction I probably share with many. We clever humans have produced wondrous tools since those first stone axes. What we haven’t been able to do is improve our social maturity at an equal pace. We are at a juncture where our technologies have far outstripped our abilities to use them wisely.

One of the most stunning realizations of the past few years has been just how widespread  individual and social dysfunctions really are–and how powerless we seem to be in the face of fear and tribalism.

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News And Political Polarization

A couple of days ago, in a comment to that day’s post, Paul Ogden placed considerable blame for America’s current polarization on the media environment we inhabit. He’s right (although I don’t think the “bubble” of rightwing news sources is incompatible with the research showing that  racial animosity motivates many, if not most, Trump supporters.)

Here’s the problem: Thanks to Fox News, Sinclair, Breitbart and thousands of others on and off the web, we don’t have a “marketplace of ideas.” A marketplace contains a wide variety of “goods” openly competing against each other. But research has shown that  those on the right, especially, get almost all of their news from sources that confirm their pre-existing biases. That ideological loyalty, and the decimation of local newspapers (the vestigial Indianapolis Star just announced yet another round of newsroom cuts), has prompted political propagandists to pretend to be local news outlets. The New York Times recently reported on one such effort: a nationwide operation of 1,300 supposedly local sites publishing articles produced by Republican groups and corporate P.R. firms.

The rise of a media ecosystem devoted to active disinformation poses a huge dilemma for people who–like me–tend to be First Amendment purists. I agree with the value judgment implicit in free speech jurisprudence: the circulation of  bad ideas is certainly dangerous, but allowing government to decide which ideas may be circulated would be even more dangerous.

The First Amendment requires government to be content neutral. It forbids government from censoring points of view–as Justice Holmes memorably put it, the Amendment “protects the idea we hate.” But that doesn’t preclude any and all government action.

Last Sunday, in a profoundly important cover story for the Times Magazine, Emily Bazelon considered the problem and some potential solutions. 

Bazelon began with an example, showing how one remark was twisted from its original context into an absolutely false accusation of wrongdoing. She followed that with an important observation: the spewing of falsehoods isn’t meant to win the battle of ideas; it is meant to prevent that battle from being fought.

This takes us back to Paul’s observation about closed media ecosystems. There is no battle between ideas, because they aren’t expressed in the same marketplace. They aren’t contending against contrary opinions–they’re hermetically sealed against them. Scholars at Harvard analyzed hyperlinks of four million articles, and found that the conservative media did not counter lies and distortions, but actively recycled them through other like-minded  outlets.

Bazelon points out the fatal flaw of Citizens United and preceding cases equating money with speech. “By requiring the state to treat alike categories of speakers — corporations and individuals — the Supreme Court began to go far beyond preventing discrimination based on viewpoint or the identity of an individual speaker.”

Bazelon’s article is a lengthy tour de force. I really urge you to click through and read it in its entirety, because it is not limited to a series of examples of disinformation and the damage  caused–she tackles the all-important question: what can we do about it? Are there measures consistent with the First Amendment that can help restore a genuine marketplace of ideas?

Several of the rules currently imposed by European countries would pass constitutional muster here, and regulations we’ve jettisoned could be revived; she points to former rules on diversity of ownership (until the 1980s, FCC rules barred a single entity from owning a TV station and newspaper in the same local market). We can–and should–beef up anti-trust enforcement.

Online, government could require additional disclosures–identifying the producers and funders of election advertisements. And as she notes, there is no legal barrier to increasing the delivery of reliable information. Government could fund nonprofit journalism or create additional public radio and television outlets. At the least, government could condition the existing legal immunity of social media platforms on more effective efforts to counter disinformation.

In her final paragraph, she explains what is at stake.

As we hurtle toward the November election with a president who has trapped the country in a web of lies, with the sole purpose, it seems, of remaining in office, it’s time to ask whether the American way of protecting free speech is actually keeping us free. Hannah Arendt finished her classic work on totalitarianism in the early 1950s, after barely escaping Germany with her life, leaving friends and homeland behind. She was a Jewish intellectual who saw the Nazis rise to power by demonizing and blaming Jews and other groups with mockery and scorn. The ideal subject of fascist ideology was the person “for whom the distinction between fact and fiction (i.e. the reality of experience),” Arendt wrote, “and the distinction between true and false (i.e. the standards of thought) no longer exist.” An information war may seem to simply be about speech. But Arendt understood that what was at stake was far more.

Read it. It’s important.

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Reviving Real News

The reports of local journalism’s demise are coming fast and furious.

The Guardian recently reported on the emergence of a conservative “news” ecosystem devoted to spreading rightwing propaganda.The article told how one “fake news” source opposed a school referendum in an Illinois town.

The referendum was hotly contested – an organized, enthused Vote Yes campaign was pushing hard for people to back the vote. It looked like the referendum might deliver a yes verdict.

Enter Locality Labs, a shadowy, controversial company that purports to be a local news organization, but is facing increasing criticism as being part of a nationwide rightwing lobbying effort masquerading as journalism.

The company, with two other linked organizations, was responsible for the Hinsdale School News, a print newspaper that was distributed around Hinsdale voters. The paper had the Hinsdale high school district logo, and the look of a journalistic organization. But, as the Hinsdalean reported, the “newspaper” was stuffed full of articles, mostly byline-free, which had a distinct anti-referendum skew….

Locality Labs operates scores of sites across Illinois, Michigan, Maryland and Wisconsin, often sharing content. In Michigan alone, the Lansing State Journal reported, almost 40 sites opened in one fell swoop this fall.

The effectiveness of what is essentially a national “disinformation campaign” is amplified enormously by what columnist Margaret Sullivan has called “The  death knell for local newspapers.”

Local watchdog journalism matters: Just check the front page of the Baltimore Sun, which on Thursday carried a huge headline about the former mayor’s indictment; the Sun — even in its diminished state — broke the story in March that set those wheels in motion.

I could give you dozens of other examples from this year alone. And consider that sex trafficker Jeffrey Epstein might have gotten away with most of his misdeeds if not for local journalism, particularly at the Miami Herald.

But the recent news about the news could hardly be worse. What was terribly worrisome has tumbled into disaster.

Sullivan ticks off the reasons for her dismay: the just-completed Gannett and GateHouse merger, which threatens to further reduce newsrooms throughout the country; the fiscal woes of McClatchy, the sale of the Chicago Tribune–a sale that

“ushers the vultures into Tribune,” said a Nieman Lab analysis by Ken Doctor. The implications of all these developments are stunning, he wrote: “The old world is over, and the new one — one of ghost newspapers, news deserts, and underinformed communities — is headed straight for us.”

Sullivan reminds us that, in the past 15 years, more than 2000 newspapers have simply gone out of business, and of those that are left, far too many are “phantoms” of their former selves.  Yet we still rely on local newspapers to provide original local journalism — in many communities, more than all other news sources combined.

Sullivan then makes an incredibly important point:

One of the worst parts about what has happened is that local news sources are relatively well-trusted. In an era of deep antipathy toward the media, that’s no small thing.

They still are one of the ways that many communities maintain a sense of unity and shared facts.

Losing that should be unthinkable. But as of this moment, it isn’t.

When we lose trusted sources of common information, we become easy prey for the propagandists and the conspiracy theorists.

Sullivan references the still-fledgling efforts of nonprofits and foundations to fill the local news gap. (Students in my Media and Public Policy class have wondered why local “do-gooders” don’t form a nonprofit to purchase and revitalize the pathetic remains of our local paper–something that, unfortunately, is highly unlikely to happen.)

The conventional wisdom among media observers is that there is no longer a viable business model for local newspapers (even those that are entirely on-line)–that the loss of advertising dollars that provided them with once-cushy profit margins, together with the dramatic decline in subscriptions, simply dooms them.

But here’s a “what if” for our “who can you trust?” age.

What if a local news source marketed itself with a twofold promise: that it would staff its newsroom with enough reporters to adequately cover its geographic area, including especially the agencies of local government; and that it would report nothing those reporters had not verified?  The reason we used to trust local newspapers was our confidence that they had actually confirmed the facts they reported. However, they rarely felt the need to point that out. In the era of “fake news,” trustworthiness needs to be an explicit part of marketing campaigns.

I have to believe that a lot of us would gladly pay for real news. And some advertisers might even see the reputational benefit of supporting actual journalism.

After all, someone is paying for the propaganda…

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The Era Of Disinformation

I know I’ve shared this story before, but it seems more relevant than ever. After publication of my first book (What’s a Nice Republican Girl Like Me Doing at the ACLU?), I was interviewed on a South Carolina radio call-in show. It turned out to be the Rush Limbaugh station, so listeners weren’t exactly sympathetic.

A caller challenged the ACLU’s opposition to the then-rampant efforts to post the Ten Commandments on government buildings. He informed me that James Madison had said “We are giving the Bill of Rights to people who follow the Ten Commandments.” When I responded that Madison scholars had debunked that “quotation” (a fabrication that had been circulating in rightwing echo chambers), and that, by the way, it was contrary to everything we knew Madison had said, he yelled “Well, I choose to believe it!” and hung up.

That caller’s misinformation–and his ability to indulge his confirmation bias–have been amplified enormously by the propaganda mills that litter the Internet. The New York Times recently ran articles about one such outlet, and the details are enough to chill your bones.

It may not be a household name, but few publications have had the reach, and potentially the influence, in American politics as The Western Journal.

Even the right-wing publication’s audience of more than 36 million people, eclipsing many of the nation’s largest news organizations, doesn’t know much about the company, or who’s behind it.

Thirty-six million readers–prresumably, a lot like the caller who chose to believe what he wanted to believe.

The “good news”–sort of–is that the Silicon Valley is making an effort to lessen its reach.

The site has struggled to maintain its audience through Facebook’s and Google’s algorithmic changes aimed at reducing disinformation — actions the site’s leaders see as evidence of political bias.

This is the question for our “Information Age”–what is the difference between an effort to protect fact-based information and political bias ? And who should have the power to decide? As repulsive as this particular site appears to be, the line between legitimate information and “curated reality” is hard to define.

Here’s the lede for the Times investigative report on the site:

Each day, in an office outside Phoenix, a team of young writers and editors curates reality.

In the America presented on their news and opinion website, WesternJournal.com, tradition-minded patriots face ceaseless assault by anti-Christian bigots, diseased migrants and race hustlers concocting hate crimes. Danger and outrages loom. A Mexican politician threatens the “takeover”of several American states. Police officers are kicked out of an Arizona Starbucks. Kamala Harris, the Democratic presidential candidate, proposesa “$100 billion handout” for black families.

The report notes that the publication doesn’t bother with reporters. Nevertheless, it shapes the political beliefs of those 36 million readers– and in the last three years, its Facebook posts earned three-quarters of a billion shares, likes and comments, “almost as many as the combined tally of 10 leading American news organizations that together employ thousands of reporters and editors.”

The Western Journal rose on the forces that have remade — and warped — American politics, as activists, publishers and politicians harnessed social media’s power and reach to serve fine-tuned ideological content to an ever-agitated audience. Founded by the veteran conservative provocateur Floyd G. Brown, who began his career with the race-baiting “Willie Horton” ad during the 1988 presidential campaign, and run by his younger son, Patrick, The Western Journal uses misleading headlines and sensationalized stories to attract partisans, then profit from their anger.

But Silicon Valley’s efforts to crack down on clickbait and disinformation have pummeled traffic to The Western Journal and other partisan news sites. Some leading far-right figures have been kicked off social media platforms entirely, after violating rules against hate speech and incitement. Republican politicians and activists have alleged that the tech companies are unfairly censoring the right, threatening conservatives’ ability to sway public opinion and win elections.

In the U.S., only government can “censor” in violation of the First Amendment. But tech platforms have vast power to determine what Americans see, whether the exercise of that power is legally considered censorship or not, and they will increasingly determine what Americans see and read.

Most of my students get their news from social media. To say that the outcome (not to mention the sincerity) of Silicon Valley’s efforts to clean up cyberspace will determine what kind of world we inhabit isn’t hyperbole.

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