Forgive me if today’s subject seems unnecessarily repetitive, but I recently came across an article from The Bulwark that eloquently explained my concerns with our digital information environment. The article was titled “American Folklore,” and “Folklore” was an apt description of what has become of my original excitement/thrill/misunderstanding of the then-new communication mechanism called the Internet.
The dream of the internet was that it would create a high-information, high-trust society. Technology was supposed to make facts and primary sources immediately available to everyone, thereby ushering in an age of rationality and data-driven decision-making.
If you lived in Bumblefuck, Missouri, the internet meant that you were no longer beholden to the limited stream of news provided by your local paper, three broadcast networks, and assorted cable news players. You’d be able to see the information with your own eyes.
A Senate committee issued an important report? A scientific journal published a landmark study? You’d be able to sit in your living room and pull up the actual study or report and read it yourself, from soup to nuts. Your local newspaper might run a 600-word story about a speech some politician gave. The internet meant that you could watch the entire speech, unfiltered, and draw your own conclusions.
It was a lovely dream. And as we all know now, incredibly unrealistic..
As the article acknowledged, the internet has, indeed, made all of that data readily available to people. But the magnitude of even credible information is overwhelming, and much of it is too complicated for non-experts to understand. Furthermore, as the author says, the “bigger problem has been the sheer volume of noise that the internet gave rise to.” That noise has overwhelmed the information, and is largely the reason for the decline of trust in institutions.
I think there is another, even bigger problem.
Not only does the massive amount of information and disinformation challenge ordinary citizens, the way in which the Internet distributes information– the way that information is made accessible–requires each of us to be our own gatekeeper. It requires us to know what it is we need to know, and then to search it out and determine its credibility.
Let me use an example. A site called Chalkbeat provides vetted, credible information about education in several states, including my own state of Indiana. A couple of years ago, I asked over twenty reasonably bright, educated people if they had ever heard of the site or visited it; every one of them was unaware of its existence.
When we had local newspapers that were widely read, gatekeepers (editors) determined what subjects were important to disseminate–what informed citizens needed to know. They weren’t uniformly right, but those papers included education news, and readers who may not have had children in school or who were unaware of or disinterested in how education policy affected them (think property taxes, the effects of school reputation on sales price of homes, etc.) would at least see headlines that might lead them to better understanding of why they should keep informed about the subject.
The gatekeepers weren’t perfect, but they were helpful. Today, we can remain blissfully unaware of what is occurring in many policy areas and the relevance, let alone the existence, of sources of information on the topics.
The scattered nature of our information environment not only puts the onus on the individual to determine what s/he needs to know and where to find trustworthy sources, but it is the major reason that we Americans occupy incompatible realities. The “zone”–that is, the Internet–has been flooded with propaganda, misinformation, and conspiracy theories, as well as sincere but different ideological approaches to most subjects. There’s a reason so many people have turned to social media for their “news”–it is simply unreasonable to expect every American to decide what subjects s/he needs to know and then to search out and evaluate information on those subjects.
As the linked essay notes,
The result of all of this [changing economics of media] is a growing consumer alienation from the actual sources of information, a return to a kind of folk-story society ripe for manipulation by demagogues who promise simplicity in an increasingly complex world…
We are now a folk-story society. The drones. The immigrants eating cats and dogs. The crime wave and “economic hardships” that haven’t been real since 2022.
It’s all folklore. Stories that a post-literate people pass on to one another in the oral tradition.
Our information environment isn’t the only cause of our current dysfunctions, but it is a major contributor.
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